Wet Strength Labels Market: An Overview

In today’s competitive environment, labels play an essential role in any successful market strategy. Labels are the most important thing which makes the product look attractive and differentiate one product from other. Wet strength labels are highly preferred for glass and PET bottles such as water bottle, wine bottles, craft beer are returned for recycling as wet strength labels can be easily removed. Also, wet strength labels are also used for frozen or refrigerated food, processed seafood along with pharmaceutical and chemical industry. Wet strength labels are produced from glossy and coated paper with beautiful print, emboss, foil stamp to maintain brightness and strength. Wet strength labels are the major contributor to brand promotion due to the aesthetic nature of the label. The reverse side of the wet strength labels is specially treated for easy gluing and curl control. Due to excellent water resistance property, wet strength labels highly replace other types of labels such as dry peel labels, shrink label, etc.  Among multiple types of labels wet strength labels is the fastest growing labels due to increasing demand from beverages segment.

Wet Strength Labels Market: Dynamics

The impressive growth of beverages over the last couple of years has highly contributed to the growth of wet strength labels market. Manufacturers are seen ore more investing on labels to exaggerate the product and grab the attention of the consumer to buy the product which is fuelling the wet strength label market. High competition among various brands and manufacturers is another factor driving the growth of wet strength labels market. In addition, alcoholic beverage segment by end use is the largest market share holder of global labels market which is also expected to fuel the wet strength labels market. Wet strength labels can be easily removed in one piece in alkaline washing process which eases the task during the recycling process. However, wet strength labels are less economical than other types of the label so local market players may not invest which may hamper the growth the growth of wet strength labels market.

Key Development in wet strength labels- 

  • UPM Raflatac new Silverac WSA which continues to shine even when placed in an ice bucket and do not peel and begin to disintegrate.
  • Twin Rivers Paper company introduced Alliance® wet-strength label papers which offers wet-strength formulations with a broad range of basis weights suitable for water, beer, and other bottling applications.

Wet Strength Labels Market: Segmentation

Globally, the Wet Strength Labels Market is segmented on the basis of thickness and end use which is further segmented as:

On the basis of types, the Wet Strength Labels Market is segmented as:

  • Neck Label
  • Body Label
  • Custom Shaped Label

On the basis of weight, the Wet Strength Labels Market is segmented as:

  • 30-40 lb
  • 40-50 lb
  • 50-80 lb

On the basis of end use, the Wet Strength Labels Market is segmented as:

  • Food
  • Beverages
  • Alcoholic
  • Non-alcoholic
  • Household products
  • Pharmaceutical
  • Personal care and Cosmetics
  • Others 

Wet Strength Labels Market: Regional Outlook

The number of manufacturers in the Asia-Pacific wet strength labels market is rapidly increasing, owing to the increasing population and consumption along with increasing demand for beverages, which in turn is expected to boost the wet strength labels market. The market growth in this region is expected to be driven by emerging economies such as India and China. North America, with countries such as the U.S. and Canada, is also anticipated to account for the larger market share in wet strength labels market, due to the presence of established manufacturers of wet label market in this region. Latin America is anticipated to have high growth rate in wet strength labels market due to increasing per capita disposable income. Europe being the largest producer of the beer worldwide, the wet label market in Europe region is anticipated to have higher market share.

Wet Strength Labels Market: Market Players

Some of the key manufactures of wet strength labels market are as follows:

  • AR Metallizing N.V.
  • UPM Raflatac
  • Avery Dennison Corporation
  • Lintec Corporation
  • Monadnock Paper Mills, Inc.
  • Brigl & Bergmeister GmbH
  • Twin Rivers Paper Company 

Many local and unorganised players are expected to contribute to the global wet strength labels market during the forecast period.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Wet Strength Labels Market