Get In Touch

Washi Tapes Market: Market Overview

The term "washi" comes from wa means 'Japanese' and shi means 'paper'. Any tape which is made from paper may come under washi tapes. They are characterised in pretty, decorative paper masking tape. The term is used to describe paper that uses local fiber, made by hand and in the traditional process.  The Washi Tape Market has witnessed magnifying development over the past few years and is continued to grow tremendously over the forecast period. The rise in growth of some industries leading to the demand for infrastructural development and construction sectors with additional business solutions has indirectly profited the washi tapes market. Washi tapes are pressure-sensitive tapes which are basically utilized while painting in construction-related activities. Washi tapes are available in a range of strengths, widths and it is dependent on the strength of the adhesive property.

Washi Tapes Market: Market Dynamics

Due to the construction trends in spread globally, the building and construction sector shows a substantial demand for washi tapes for painting. Though ordinary household tapes are the same on some level, the integrity of the former displays on the lower track. To place construction outline to a drawing board, when removed later will not damage the drawing. Usually, the strength of washi tapes is decided based on the duration they are placed for. Painting activities typically require washi tapes that are placed for 7 to 14 days. On the other hand, washi tapes that are used for many days but have less adhesive property. They are suitable for smooth surfaces similar to newly painted walls or wallpapers.

Automotive industry growth is also taking the foremost role in the demand for washi tapes. More features of washi tapes are employed during dent repairs, painting and few other activities in automobile manufactures and repairs. On the contrary, slow economic growth since the last decade, particularly in parts of Latin America has impacted negatively on the washi tapes market. The most affected recession centre is Latin America especially Argentina and Brazil which has top automotive manufacturers in the region, and hence it is a key end-user of washi tapes. Like any other product market, washi tapes market is also impacted badly due to the COVID-19 impact. On the production, supplier chain, sales, at every point market has collapsed up to a certain extent.

Washi Tapes Market: Segmentation

Washi Tape Market segmented on the basis of raw material:

  • Paper
  • Foam
  • Plastic

Washi Tape Market segmented on the basis of adhesive:

  • Rubber-based
  • Acrylic-based
  • Silicon-based

Washi Tape Market segmented on the basis of type:

  • Mitsumata
  • Gampi
  • Paper Mulberry

Washi Tape Market segmented on the basis of application:

  • Clothing
  • Art
  • Cuisine

Washi Tape Market segmented on the basis of channels:

  • Direct consumers
  • Distributor

Washi Tapes Market: Regional Outlook

Geographically, Asian countries especially Japan has acquired a large share of the market, as washi tapes are originated in Japan. Due to the huge electronic and automobile industry washi tapes has spread all over the Asian countries such as India and China. In the forecasted period, due to the increase in population countries like India and China will have a high market share. The major demand of washi tape market is driving by global urbanization and industrialization of the developing countries. Latin America is having top automotive manufacturers which creates high opportunities for washi tapes market.

The rapid expansion seen in the construction industry in terms of market growth and share, showing large growth in washi tapes market. European countries are expected to follow the East Asian region in terms of market growth. Shifting inclination towards sustainable solutions and improvisation in North America is also contributing the washi tapes market growth. On the contrary, in the Middle East and African countries, comparatively no bigger opportunities are expected in the forecasted period.  

Washi Tapes Market: Key Players

  • Gundo gami
  • Awa washi
  • Ecchu washi
  • Echizen washi
  • Ise washi
  • Mino washi
  • Sekisy? washi
  • Sugihara gami
  • Tosa washi
  • Yame washi
  • Uchiyama gami

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Washi Tapes Market

Pre Book