Soft touch Polyurethane Coatings Market: Overview

Soft touch polyurethane coatings are a key category of soft touch coatings made using polyurethane dispersions. Waterborne or ultraviolet (UV)-cured systems and solvent-borne polyurethane systems are being formulated with a wide range of resin systems to meet the diverse end-use requirement characteristics of soft touch polyurethane coatings market. The soft-touch feeling or the haptic effect that these coating systems impart to substrates is the key proposition of the demand in diverse applications.

Formulators are also conscious about the coming out with a combination of the haptic effect with the desired mechanical performance characteristics of end-use industries. Prominently emerging uses are in consumer electronics, appliances, automotive interiors, and cosmetic packaging, where the soft touch polyurethane coatings market increasingly meet to need the sensory perceptions of consumers. An example of the use of these coatings is on plastic surface when they are needed too impart agreeable tactile sensations to consumers of plastic products.

Key product categories are water-based and solvent based, and in coming years the later has gathered steam among end users in the soft touch polyurethane coatings market.

Soft touch Polyurethane Coatings Market: Key Trends

The drive for soft touch polyurethane coatings market is on the back of the increasing consume trend of soft-touch feeling for products in a wide spectrum of industries. In consumer markets of today, this trend of aesthetics—color combination, tactile feeling, and sheen--is being much celebrated, expanding the canvas for stakeholders in the soft touch polyurethane coatings market. In essence, soft-touch coating systems offer rich feeling to consumers and can prevent hand slippages. The adoption of coating systems for imparting plastics an attractive look has spurred uptake of soft touch polyurethane coatings in the industry. Especially what drives their adoption is the demand for coating system that can endow plastic surfaces with leather-like texture at cost-effectively.

A huge revenue prospect for players in the soft touch polyurethane coatings market comes from the automotive industry where these coatings are used in the interiors to impart statistics. One of the key trends spurring opportunity generation in the soft touch polyurethane coatings market is the demand for coatings with set of attractive mechanical characteristics. These have thus become popularly used in electronics appliances to make them scratch resistant and save them from other mechanical assault. The growing traction of UV-curing systems has expanded the avenue for players in the soft touch polyurethane coatings market.

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Soft touch Polyurethane Coatings Market: Competitive Analysis and Key Developments

Globally prominent resin manufacturers and coating formulators have stood to the challenge of unveiling resin systems that can combine haptic and mechanical characteristics especially for consumer markets. Players such as BASF and The Sherwin-Williams Company are employing material scientists to capture the trend of soft-touch feeling in variety of substrates. End-use industries are on the other hand are leveraging the strength of state-of-the-art coating application technologies and methods to stay ahead in the curve.

Numerous companies and paint formulators who intend to maintain a steady hold in the soft touch polyurethane coatings market. Aspiring coating companies are keen on coming out with unique combinations of chemical resistance, scratch resistance, thermal stability, durability, weathering, and ease of application, and are accelerating their research activities in resin systems.

Soft touch Polyurethane Coatings Market: Regional Assessment

The study offers a detailed evaluation of the regulatory landscape and end-use industry trends that shape the consumer preferences and demand dynamic in the soft touch polyurethane coatings market. Geographically, Asia Pacific and Europe are emerging as hotbed of opportunities in the global landscape. Several players in recent years have shifted their attention to these economies. North America has presented several lucrative avenues to paint and coating formulators over the past several years, making the region a highly lucrative in the global soft touch polyurethane coatings market.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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