Pouch Films Market: Overview

A pouch is a flexible container that is generally used to store products and is one of the most widely merchandised commodities globally. Pouch films are an efficient way of keeping the produce fresh, cool & safe. Pouch films find major applications in the flexible packaging industry. They also find various applications in end-use industries, such as food, pharmaceuticals, chemical and personal care & cosmetics industries. Growing inclination towards packaged food is an important factor expected to drive the growth of the global pouch films market during the forecast period. Changing lifestyle and growing disposable income are the two important factors that will directly affect the demand for packed food, which in turn, will consequently increase the demand for pouch films. Overall, the global outlook for pouch films market is expected to remain positive during the forecast period.    

Pouch Films Market: Dynamics

With growing inclination of customers towards lightweight, flexible and convenient packaging solutions, the demand for global pouch films is expected to grow during the forecast period.  Rise in dependency on ready-to-eat foods owing to busy lifestyle has mobilized the flexible packaging chain to update its product offerings. This is one of the prominent factors adding to the growth of the global pouch films market. With the increase in the number of hypermarkets and supermarkets, a rise in the sales of pouch films has been witnessed. Thus, the global pouch films market is expected to witness positive growth outlook during the forecast period. Despite the positive factors, there are certain factors hindering the growth of the global pouch films market. For instance, any increase in raw material prices, such as polyethylene terephthalate (PET), polypropylene, polyethylene etc., which are required for the manufacturing of pouch films, usually leads to ambiguity in production and thus, negatively affects the pouch films market.    

Pouch Films Market: Segmentation

The global pouch films market has been segmented as follows -

On the basis of material, the global pouch films market has been segmented as:

  • Polypropylene (PP)
  • Polyethylene (PE)
    • LDPE (Low-Density Polyethylene)
    • HDPE (High-Density Polyethylene)
  • Biaxial oriented polypropylene film (BOPP)
  • Others 

On the basis of thickness, the global pouch films market has been segmented as:

  • 60 micron -70 micron
  • 70 micron- 80 micron
  • Above 80 micron 

On the basis of end-use industry, the global pouch films market has been segmented as:

  • Food Industry
  • Pharmaceuticals Industry
  • Chemical Industry
  • Personal Care & Cosmetics
  • Others

Pouch Films Market: Regional Outlook

The Asia Pacific excluding Japan (APEJ) is likely to dominate the global pouch films market during the forecast period and will account for maximum market share. The rapid growth of ready-to-eat meals segment is expected to create significant demand for pouch films throughout the forecast period. In APEJ, China is expected to remain dominant, in terms of pouch films market share, while India & ASEAN countries are projected to register notable growth during the forecast period. Western Europe is expected to closely follow the APEJ region in terms of pouch films market size during the forecast period. Increase in trade of ready-to-eat meals and other products among the Western European economies is likely to create significant opportunities for pouch films during the forecast period. Major economies in Western Europe, such as France, Germany, Spain and the U.K., are expected to register healthy growth in the global pouch films market during the forecast period. North America is a significant shareholder in the global pouch films market and is projected to register healthy growth during the forecast period.  The U.S. is expected to be highly attractive in terms of market share while Canada is expected to register high growth rate in the global pouch films market during the forecast period. 

Pouch Films Market: Key Players

Some of the leading players operating in the global pouch films market are –

  • Multifilm Packaging
  • 3M
  • Indu Packaging Daman Ltd,
  • Sonoco Products Company 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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