Flow wrapper is a packaging machine that horizontally forms a film around a product, and seals the package from both ends. Flow wrapper is built on a stainless steel frame, making it ideal for film packaging for food products, toys, personal care, industrial, and contract packaging applications. Flow wrappers work with cold sealing films, when the product is temperature-sensitive. Flow wrapper films are majorly used to wrap food products at high speed and are comparatively more expensive than heat sealing films. Flow of the film is horizontal and different types of sachets, pouches, and packs can be manufactured on a flow wrapper machine. Flow wrapping films are flexible in nature and typically heat-sealable.
Flow Wrapper Films market: Market Dynamics
Growth of the global flow wrapper films market is primarily attributed to evolving life style of consumers, increasing health and environmental awareness, and supportive environmental policies implemented by various governments in countries across the globe. Flow wrapper films cover a wide array of product packaging applications, including confectionery, food items, medical products, and others. This type of packaging covers a varied range of production performance needs with particular focus on higher accuracy, increased productivity, and greater flexibility.
Furthermore, changing lifestyle preferences and shift in purchasing behavior are factors anticipated to drive growth of the global flow wrapper films market. On the other hand, the major factor restraining growth of the market is limited wrapping speed.
Flow Wrapper Films Market: Market Segmentation
The global flow wrapper films market is segmented on the basis of type, material used, end-user, and geography.
Based on film type, the global flow wrapper films market is segmented into:
- Polypropylene (PP – OPP) Film
- Polypropylene (PP – OPP) Film
- Polyester (PET) Film
- Polyethylene (PE) Film
- Glassine Film
- Valeron Film
- Shrink Film
Based on packaging type, the global flow wrapper films market is segmented into:
- Horizontal flow wrapper film
- Vertical flow wrapper film
Based on end-user, the global flow wrapper films market is segmented into:
- Beverage industry
- Food & Beverage industry
- Cosmetics Industry
Flow Wrapper Films Market: Regional Outlook
The global flow wrapper films market is segmented into five regions: North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. The global flow wrapper films market is expected to register healthy CAGR in terms of revenue during the forecast period. North America is expected to witness increase in production output of flow wrapper films over the forecast period. Also, the demand for flow wrapper films is high owing to significant growth rate in the food & beverages industry in the U.S. and Canada. The market in Asia Pacific is expected to witness significant growth during the forecast period, due to growth of the food & beverages industry in countries in the region, especially China and India. The Europe market is projected to register healthy revenue growth for early adoption by the marketers.
Flow Wrapper Films Market: Key players
Some key players in the global flow wrapper films market are Multifilm Packaging Corporation, Accolade Packaging Ltd, Robert Bosch GmbH, and others. Companies are focusing on new product development, capacity increase, and acquisitions of smaller players in the market in order to cater to increasing demand for flow wrapper films and related products.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.