Market outlook

The demand for flavoring agents and fruit concentrates is increasing among consumers over the past few years due to its wide utilities in the food processing industries and households. The cranberry juice concentrate is one such flavoring agents which improvise the flavor and texture of various food products. Cranberry juice concentrate is used for the preparation of cranberry blends for fruit juice, sauces, seasonings etc. Combination flavors with cranberry juice concentrate are gaining popularity over the years, as these flavors are a mixture of two or more flavors combined in one product. Such flavored products with cranberry juice concentrate are gaining popularity among consumers to a significant extent. Hence it is estimated that the demand for cranberry juice concentrate will increase significantly during the forecast period. Consumer preference is shifting towards a unique blend or a new combination of cranberry juice concentrate with raspberry floral, ginger blossom, strawberry floral, vanilla lavender flavor. The combination of floral flavors such as rose, lavender, jasmine, etc. with cranberry juice concentrate flavor is trending in the confectionery segment in the food industry, which is boosting the market of cranberry juice concentrate over the forecast period.

Customary Demands of Cranberry Juice Concentrate in Culinary Application

Many people in Europe are familiar with the combined taste of cranberry and chocolate as European countries have a tradition of consuming flavored chocolates, during holidays. As a result, the demand for cranberry juice concentrate goes high. The consumption of cranberry juice concentrate infused with chocolates among European families is so high, that for children, these chocolates mean Christmas. Moreover, in Europe, especially Northern European countries flavored alcoholic drinks are gaining traction, which is boosting the sales of cranberry juice concentrate to a significant rate. The Dutch people have a culinary tradition of consuming alcohol containing cranberry juice concentrate and is available in a variety of alcohol, including red vodka energy, and tequila & Lime, among others. Therefore, the global cranberry juice concentrate market is expected to grow positively across the world during the forecast period strongly supported by culinary traditions and increasing utilities.

Global Cranberry Juice Concentrate: Market Segmentation

On the basis of nature, the global cranberry juice concentrate market has been segmented as-

  • Conventional
  • Organic

On the basis of end use, the global cranberry juice concentrate market has been segmented as-

  • B2B
    • Food
      • Sauces & Salads
      • Confectionaries
      • Preservatives
      • Seasoning
      • Others
    • Beverage
      • Juice Blends
      • Wine
      • Vodka
      • Whiskey
      • Cocktails
      • Others
    • Pharmaceuticals
  • B2C 

On the basis of the distribution channel, the global cranberry juice concentrate market has been segmented as-

  • B2B
  • B2C
    • Store-Based Retailing
      • Grocery Retailers
      • Non-grocery Retailers
        • Mixed Retailers
        • Other Non-grocery Retailers
      • Online Retailing 

Global Cranberry Juice Concentrate: Key Players

Some of the major players of cranberry juice concentrate include Welch Foods Inc., Knudsen & Sons, Inc., Dynamic Health Products, Inc., Brownwood Acres Foods Inc., General Nutrition Centers, Inc., Lakewood, Ocean Spray, African Cranberry, Fast Fruit Factory, etc. More Industrialists and organic manufacturers have been showing keen interests towards cranberry juice concentrate as the demand is agglomerating every year.

Opportunities for Market Participants:

As a tempting fruity ingredient, the cranberry juice concentrate has wide demand among the consumers and product developers all over the world. In addition, the cranberry juice concentrate is widely used in alcoholic beverages which have vitalizing demand among the consumers. Due to increased supply chains and well-defined distribution all over the world, it is anticipated that there would be higher returns for the investors of cranberry juice concentrate in the future.

Global Cranberry Juice Concentrate: A Regional Outlook

Cranberry juice concentrate is highly produced and processed in Europe as it forms the native origin for varieties of cranberries. In Europe, the cranberry juice concentrates are utilized as a seasoning in higher quantities along with juices, jam, and jellies. In North America, cranberry juice concentrate has growing demand in the pharmaceutical as well as beverage application. In the Asia Pacific, the cranberry juice concentrates are used for food flavoring agents by many regional food processors. In the region of the Middle East & Africa, the cranberry juice concentrate has huge imports & trade chain to formulate sweet blended juice products. Bound to these factors it is anticipated, the global cranberry juice concentrate market will grow positively in the future.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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