Market outlook

Cereals and cereal products are important food resources, especially for breakfast, worldwide. Cereal blends are a mixture of mixed pellets and cereal meal, which contain wheat, maize, barley, etc. Breakfast cereals are normally a Western breakfast. Due to the fast-paced lifestyle of people, the demand for instant breakfast and cereal blends is increasing. Growth of the market for cereal blends is the result of change in breakfast trends. Consumers prefer ready-to-eat breakfast, innovative flavors and ingredients, and portable snacks. Hence, the market players need to think out of the box.

Health, taste, and convenience are driving the growth of the cereal blends market

Among all trending breakfasts, cereal blends, which are a good ready-to-eat breakfast option, are the most popular. New themes of cereal blends such as ‘design by kids for kids’, will help drive the biggest market segment that is children, for the cereal blends market. Manufacturers of cereal blends are introducing varied flavors such as snacking granola, meat and veggie cereal bars, and others to cater to the customers from different regions. Market players are using different marketing strategies to attract more customers. For instance, Kellogg’s released a Special K Nourish Berries & Peaches Cereal, which they claim helps lose weight in just a week. Health, taste, and convenience are key drivers for the cereal blends market.

There are some regional restraints in the cereal blends market. Every market is dictated by the country’s food culture and eating habits of the consumers, for example, Chinese people prefer a hot breakfast. Accordingly, market players need to customize their cereal blends. Many manufacturers are focusing on this to capture and expand their share in the cereal blends market.

Global Cereal Blends: Market Segmentation

On the basis of nature the global cereal blends market has been segmented as-

  • Organic Cereal Blends
  • Conventional Cereal Blends

On the basis of form the global cereal blends market has been segmented as –

  • Granules Cereal Blends
  • Powder Cereal Blends
  • Paste Cereal Blends

On the basis of the sales channel, the global cereal blends market has been segmented as –

  • Hypermarket/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

On the basis of source the global cereal blends market has been segmented as –

  • Legumes
  • Fruits
  • Ancient Grains
  • Confections

Global Cereal Blends Market: Key Market Players

Some of the major manufacturers and suppliers operating in the global cereal blends market are BizVibe, Kashi Company, Post Consumer Brands LLC. Nature's Path Foods, Cascadian Farm Organic., Annie's Homegrown, Inc., Barbara’s, Ambrosial LLC., Freeland Foods, and Tierra Farm. Apart from the above-mentioned companies, many other manufacturers are interested in cereal blends because of the changes in customer preferences. Busy lifestyle of consumers and interesting flavors available in the cereals blends are increasing the demand and market size for cereal blends.

Opportunities for Market Participants in the Cereal Blends Market

Consumers are becoming more conscious about their diet and health. Hence, they are gradually shifting their diet from animal-based to plant-based. Hence, the cereal blends market is expected to substantially grow in the future. The health benefits of cereal blends and upcoming flavors are attracting customers. Manufacturers can capitalize on this trend by introducing new flavors such as floral cereal blends (violets, lavender, elderflowers, cherry blossom), or spicy flavors. In cereal blends, spicy flavor is also a good market segment to capitalize on, as many people prefer spicy food. Consumers enjoy cereal blends not only breakfast, but also as evening snacks or sometimes even for dinner. Working women choose cereal blends for their families, because they trust these to be healthy food options. All age groups are the targeted audiences for cereals blends. This is the best opportunity for new players to enter the market with innovative flavors according to regional customer preferences. It is also found that people are more influenced by advertisements and celebrity endorsements. Attractive advertisements and social media campaigns on health by celebrities can increase the sales of cereal blends.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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