Honey Powder Market: Overview
Crystalline honey is a substitute of liquid honey in the powdered form. It is easy to handle and comes with enhanced storage stability. To make it free flowing, the powder is mixed with a polysaccharide called maltodextrin as a carrier. Besides, crystal honey is devoid of any kind of anti-sticking agents, artificial food colors, and other added substance. It is an absolutely a free-flowing and pure powder comes with a fine crystal structure of pale brown to light yellow color.
Crystalline honey finds its usage as a natural or aromatic sweetener in both food and beauty industries. Crystal honey is utilized more often now in baked products as it assists in the improvement of cohesiveness and texture. Furthermore, it enhances mouthfeel and crunchiness in confectionary and snacks products. Honey powder is dissolves easily in cold water, thus it can be used with various energy drinks, aromatic concentrates, beverages, and juices that need natural sweetener.
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In its report on “Global Honey Powder Market”, Transparency Market Research has valuable insight into the existing as well as emerging market trends, drivers, restraints and opportunities. The report also estimates accurate market size at past and present and forecasts future market value with precision. All these data are expected to be advantageous for any business connected with the market in the long as well as short term.
Honey Powder Market: Notable Developments
New York-based Clearbridge Investments LLC has augmented its stake in shares of American food processing giant Archer Daniels Midland Co.
Swiftly growing consumer awareness is compelling the manufacturers of honey powder to launch diverse products. As such, massive investments are poured in research and development activities to find beneficial characteristics of honey and to better honey powder’s properties.
Nestlé S.A, Archer Daniels Midland Company, Domino Specialty Ingredients, Lamex Food Group Limited, Woodland Foods, and AmTech Ingredients are some of the dominant market players that are operating in the global honey powder market.
Honey Powder Market: Key Trends
Like any other market, global honey powder market also has its share of opportunities, drivers and restraints. The market is evolving at a rapid pace and is estimated to witness introduction of many innovative products. The key trends are as follows:
Beauty and Food Industries are Estimated to Provide Impetus
The honey powder is used for the making of various bakery products and it is being used more these days. It improves shelf life of and stability that is required in bakery products. In accordance with the report published by Food Research International, it is noted that usage of honey powder betters moisture retention capacity and stability of breadcrumbs. As such, the process of staling of breadcrumbs is slowed down and shelf life is increased. Honey powder exerts influence on yeast activity at the time of fermentation, which renders bread loaves soft and fluffy.
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Beauty products are also anticipated to witness an accelerated growth from 2019 to 2025. Honey powder has anti-inflammatory, antioxidant, and antiseptic properties. Manufacturers of cosmetic products are utilizing these characteristics in their products to make their cosmetics natural. Additionally, honey contains humectant properties, which enables it to extract moisture from hair. Together with softening and antibacterial properties, honey powder becomes ideal for haircare products too. Makers of cosmetic products are investing considerably in research and development activities to tap unexplored potential of honey powder. This is forecasted to augment the growth of global honey powder market.
Honey Powder Market: Geographical Analysis
North America, in terms of revenue, held the largest market share of the global honey powder market, which was over 56% in 2018. Rising awareness about its low-calorie and easy storage properties are steering consumer demand towards it.
Asia Pacific is also expected to exhibit rapid growth over the period of forecast due rapid and sizeable consumption of honey powder by the beauty care and bakery industries.
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