Honey Powder Market: Overview 

Crystalline honey is a substitute of liquid honey in the powdered form. It is easy to handle and comes with enhanced storage stability. To make it free flowing, the powder is mixed with a polysaccharide called maltodextrin as a carrier. Besides, crystal honey is devoid of any kind of anti-sticking agents, artificial food colors, and other added substance. It is an absolutely a free-flowing and pure powder comes with a fine crystal structure of pale brown to light yellow color.

Crystalline honey finds its usage as a natural or aromatic sweetener in both food and beauty industries. Crystal honey is utilized more often now in baked products as it assists in the improvement of cohesiveness and texture. Furthermore, it enhances mouthfeel and crunchiness in confectionary and snacks products. Honey powder is dissolves easily in cold water, thus it can be used with various energy drinks, aromatic concentrates, beverages, and juices that need natural sweetener.

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In its report on “Global Honey Powder Market”, Transparency Market Research has valuable insight into the existing as well as emerging market trends, drivers, restraints and opportunities. The report also estimates accurate market size at past and present and forecasts future market value with precision. All these data are expected to be advantageous for any business connected with the market in the long as well as short term. 

Honey Powder Market: Notable Developments

New York-based Clearbridge Investments LLC has augmented its stake in shares of American food processing giant Archer Daniels Midland Co.

Swiftly growing consumer awareness is compelling the manufacturers of honey powder to launch diverse products. As such, massive investments are poured in research and development activities to find beneficial characteristics of honey and to better honey powder’s properties.

Nestlé S.A, Archer Daniels Midland Company, Domino Specialty Ingredients, Lamex Food Group Limited, Woodland Foods, and AmTech Ingredients are some of the dominant market players that are operating in the global honey powder market.

Honey Powder Market: Key Trends

Like any other market, global honey powder market also has its share of opportunities, drivers and restraints. The market is evolving at a rapid pace and is estimated to witness introduction of many innovative products. The key trends are as follows:

Beauty and Food Industries are Estimated to Provide Impetus

The honey powder is used for the making of various bakery products and it is being used more these days. It improves shelf life of and stability that is required in bakery products. In accordance with the report published by Food Research International, it is noted that usage of honey powder betters moisture retention capacity and stability of breadcrumbs. As such, the process of staling of breadcrumbs is slowed down and shelf life is increased. Honey powder exerts influence on yeast activity at the time of fermentation, which renders bread loaves soft and fluffy.

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Beauty products are also anticipated to witness an accelerated growth from 2019 to 2025. Honey powder has anti-inflammatory, antioxidant, and antiseptic properties. Manufacturers of cosmetic products are utilizing these characteristics in their products to make their cosmetics natural. Additionally, honey contains humectant properties, which enables it to extract moisture from hair. Together with softening and antibacterial properties, honey powder becomes ideal for haircare products too. Makers of cosmetic products are investing considerably in research and development activities to tap unexplored potential of honey powder. This is forecasted to augment the growth of global honey powder market.

Honey Powder Market: Geographical Analysis  

North America, in terms of revenue, held the largest market share of the global honey powder market, which was over 56% in 2018. Rising awareness about its low-calorie and easy storage properties are steering consumer demand towards it.

Asia Pacific is also expected to exhibit rapid growth over the period of forecast due rapid and sizeable consumption of honey powder by the beauty care and bakery industries. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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