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The shift in the consumer preference towards food and beverages including natural ingredients is growing at a faster phase. Moreover, soft drink producers are also witnessing rising demand for a soft drink with reduced sugar. Hence, to meet the demand, producers are replacing sugar with natural and artificial sweeteners. A lot of research activities are also going on to produce new natural sweeteners. Companies are also investing in advanced technologies to for product development with innovative and superior quality.

Sugar- stevia blend has also made a position in the natural sweetener market with companies launching new products, for instance, Coca-Cola Life was the blend of sugar and stevia that was launched in the U.S., Europe, and South America. The market is likely to witness growth due to the wide acceptance of natural sweeteners. A lot of new natural sugar substitutes are also being introduced. While, coconut sugar, date syrup, brown rice syrup, yacon root, palmyra jaggery are some of the trending natural sweeteners.

global natural sweeteners market

A study by Transparency Market Research (TMR) projects the global market for natural sweeteners to witness moderate growth and to register a CAGR of 4.5% between 2017 and 2026. The global market for natural sweetener is also likely to garner US$ 39,091.7 million in terms of revenue by 2026 end.

High Intensity Natural Sweeteners to Emerge as the Top-Selling Product 

High intensity natural sweeteners are likely to emerge as one of the top-selling products in the global market for natural sweeteners. By the end of 2026, high intensity natural sweeteners are projected to bring in close to US$ 21,800 million revenue. Increasing awareness and usage of dietary foods is driving the growth of high intensity natural sweeteners. Moreover, increasing use of steviol glycosides is driving the growth of natural high intensity sweetener followed by monk fruit extract.

Food and Beverages Industry to be the Largest User of Natural Sweeteners 

Food and beverages industry is anticipated to be one of the largest users of natural sweeteners. Food and beverages industry is projected to surpass US$ 27,900 million revenue towards 2026 end. Stevia and erythritol are being used as sweeteners in the food and beverages industry. Changing lifestyle and increasing health concerns are resulting in the increasing number of people using natural products. Hence, food and beverages industry is moving towards natural low-calorie sweeteners.

Natural Sweeteners to Find Largest Application in Bakery Goods between 2017 and 2026 

Natural sweeteners are likely to find the largest application in bakery goods. Towards the end of 2026, bakery goods are estimated to exceed US$ 8,100 million revenue. In the recent years, weight gain health related issues have received much publicized attention. Hence, producers of bakery products are replacing sucrose which is the main ingredient in sweet bakery products with natural sweeteners. Although the high-intensity sweeteners have high sweetness compared to sucrose but lack in contributing to the flavor and taste in the bakery products.

APEJ to Rule the Global Market for Natural Sweeteners in Terms of Revenue 

Asia Pacific Excluding Japan (APEJ) is likely to emerge as the largest region in the global market for natural sweeteners. APEJ is projected to surpass US$ 13,100 million revenue by 2026 end in the global market for natural sweeteners. Meanwhile, Europe followed by North America are also anticipated to witness growth between 2017 and 2026. 

Rising Number of Diabetics and Obese Patients to Increase Growth Rate of Natural Sweeteners Market

The growing preference of consumers toward consuming food products with natural ingredients may serve as an expansive growth prospect for the global natural sweeteners market during the assessment period of 2017-2026. The overwhelming benefits of natural sweeteners as compared to sugar in terms of fat consumption may bring tremendous growth opportunities for the natural sweeteners market. Furthermore, the rising influence of natural sweeteners among the diabetic population may add extra stars of growth to the natural sweeteners market.

  • The increasing adoption of Stevia as a natural sweetener is further enhancing the growth opportunities of the natural sweeteners market. The rising obesity and diabetes levels among a large chunk of the individuals will assure extensive growth opportunities for the natural sweeteners market. The increasing efforts by the governments of numerous countries to promote natural sweeteners will help in improving the growth rate of the natural sweeteners market considerably. Thus, all these factors may prove to be vital growth accelerators for the natural sweeteners market.
  • The potential of natural sweeteners to decrease calorie intake without compromising on the flavor and the taste of the product will invite exponential growth for the natural sweeteners market through the assessment period of 2017-2026. The expanding applications of natural sweeteners across the food and beverage industry will magnify the growth phenomenally.
  • The SARS-CoV-2 outbreak has led to the collapse of the entire economy and has affected the livelihood of a massive number of individuals. The rising spread of the virus led to strict lockdown restrictions across many countries around the globe. The closure of borders across many countries eventually damaged the supply chain and logistics. This aspect led to a decrease in the growth rate of the natural sweeteners market. However, the food and beverages sector was exempted from the lockdown restrictions. Thus, minimal growth disruptions were reported in the strict lockdown period.

The natural sweetener market is likely to gain growth in the near future owing to the increase in health conscious population. Increasing use of natural sweeteners is also resulting in the new food product development. Moreover, technological development is also leading to the new product development. The government of various countries are also contributing towards the market growth by introducing regulations on the use of natural sweeteners in processed foods, along with the content and design change in the nutrition facts label.

Various scientific studies have also proved certain natural sweeteners to be good for health. Meanwhile, there is an ongoing research on developing new natural sweeteners with various health benefits. Companies are also looking forward to developing new natural sweeteners by conducting research and using advanced technologies. The trend of no added sugar is also growing, however, products using natural sweeteners will continue to grow as producers are trying to reduce sugar without the use of artificial sweeteners. In beverages industry, especially soft-drink producers are increasingly adding natural sweeteners to their products. This factor is also influencing the market growth for natural sweeteners.  

Global Natural Sweeteners Market- Research Methodology

The report by Transparency Market Research (TMR) offers an in-depth analysis of the various factors in the global natural sweetener market which are leading towards the market expansion. Various trends, drivers, opportunities, and challenges are also provided in the report which is expected to impact future prospects in the market. 

The report also provides quantitative and qualitative analysis of the global natural sweetener market. The report also provides SWOT analysis and Porter’s five force analysis. Analysis on market attractiveness along with the major development in the industry has also been given in the report. The primary and secondary research was also done to provide insights on the market. Industry experts were interviewed to get in-depth information on the market, this was the part of a primary research. While the secondary research included collecting and verifying data from investors presentation and annual and financial reports of various market players. The market has also been segmented to provide a clear picture of the market.

The report also includes forecast on market size, revenue generated, sales, CAGR, year-on-year growth in global market, regional market, and various segments. The report also comprises leading companies playing an important role in the market. The report also includes company overview, financial overview, short-term and long-term strategies by the companies, key developments, and product portfolio. The report provides information on various regulations, techniques, and new product developments in the global natural sweeteners market.

Global Natural Sweeteners Market- Segmentation

The global natural sweeteners market is segmented on the basis of product type, end user, Form, and region. Based on the product type, the segment includes high intensity and low intensity. By the end user, the market is segmented into B2B and B2C. Based on the Form, the market segment includes Powder, Liquid and Crystals.

Region-wise, the market segmentation includes North America, Japan, Latin America, Europe, Asia Pacific Excluding Japan (APEJ), the Middle East and Africa (MEA).

Competitive Landscape

The report offers profiles of the leading market players in the global natural sweeteners market such as MacAndrews & Forbes Incorporated, Tate & Lyle PLC, Niutang Chemical Ltd., DuPont, Cargill, Incorporated, Ajinomoto Co., Inc., Archer Daniels Midland Company, Symrise AG, Nestlé S.A., Associated British Foods PLC, Wilmar International Limited, Ingredion Incorporated, Roquette Frères, and American Sugar Refining, Inc. 

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Natural Sweeteners Market

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