Microgreens are usually defined as tender and young vegetable greens that can grow to be almost 1 to 3 inches tall. Harvested in 14 days after the germination, these products in the global microgreens market are usually desired for their completely developed cotyledon leaves. Also known as vegetable confetti, products in the global microgreens market are used in a wide range of food products, including pizzas, salads, pastas, and omelets, to enhance their flavor, texture, and color. The products in the global microgreens market are gaining popularity amongst customers across the world, owing to the presence of a large number of anti-oxidants, minerals, and vitamins present in them.
Some of the key types of microgreens consumed throughout the world are cabbage, arugula, basil, cress, broccoli, cauliflower, peas, and radish, among others. Amog these, the broccoli segment accounted for the largest share in the global microgreens market in recent past. This can be ascribed to various health benefits gained through regular consumption of broccoli, such as enhanced heart health, protection against inflammation, improvement in digestion processes, and prevention of cancer. These products are often farmed using techniques such as commercial greenhouses, as well as indoor vertical farming, among others. Growing popularity of indoor vertical farming techniques is anticipated to boost the growth within the market in coming years. Key end users for the products and solutions offered by players and manufacturers in the global microgreens market include foodservice industry, as well as retail industry, among others.
Rising customer expenditure of premium quality food products, growing demand for nutritional and functional food products, and increasing adoption of commercial greenhouse farming, as well as indoor vertical farming methods are some of the key drivers for the global microgreens market. Along with this, the growth in the global microgreens market is also driven by increasing applications of these products in personal care and cosmetics industries. They are used in the manufacturing processes of personal care products, such as skincare products and haircare products like lotions and shampoos. Furthermore, growing awareness and resultant increasing usage of new age farming methods, including aquaponics, aeroponics, and hydroponics, is also anticipated to positively affect growth within the global microgreens market in coming years. Furthermore, increasing adoption of new farm mechanization techniques is estimated to fuel demand within the market in near future.
A few of the most dominant manufacturers and stakeholders functional in the global microgreens market are Fresh Origins, Madar Farms, The Chef's Garden Inc., Living Earth Farm, Teshuva Agricultural Projects Ltd., AeroFarms, Gotham Greens, 2B Fresh, Farmbox Greens LLC, and Bowery Farming, among others. Players working in the global microgreens market are focusing on developing and offering new types of unique products and solutions to meet the diversified and changing demands from the global consumer base.
In the recent past, North America led the global microgreens market in terms of share. The recent studies project that the same region will continue leading the market in years to come. Some of the major drivers for the expansion of the North America microgreens market include increasing evolution and growing adoption of various types of health and fitness-focused dietary patterns and plans, as well as growing consumption of organic food products and vegetable-based salads. Furthermore, these products also feature various benefits, including reducing the risk of chronic diseases, Alzheimer’s disease, heart diseases, and cancer, among the consumers. Owing to these benefits, the demand for global microgreens market is growing within the leading economy of the United States. Apart from this, growing demand from the regional customers for food products that are low on carb, yet high in protein, is also positively affecting the sales growth of the North America microgreens market.