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The rising incidence of obesity and overweight issues amongst the millennials, younger population, and the working people is likely to drive growth of the global keto diet market. Obesity contributes to a variety of chronic illnesses, including high blood pressure, diabetes, and cardiovascular disease, thus the keto diet has become an effective approach to lose weight. These health-related issues are expected to drive demand for a keto diet in the years to come. Obesity rates have risen dramatically in recent years, fueling desire for an efficient weight-loss regimen. The keto diet has gained popularity in recent years due to its positive outcomes in all age groups. This diet is heavy in fat and low in carbohydrates. Standard, cyclical, targeted, and high-protein keto diets are the four varieties of keto diets.
This study from Transparency Market Research (TMR) provides a complete insight of the global ketogenic diet market. It provides well-researched data on a variety of market aspects in order to provide useful business input for profit generation.
The global ketogenic diet market is fiercely competitive, with the presence of regional as well as global players. To expand their geographical footprint and consumer base, businesses have turned to strategic alliances as a major tactic. For example, Maxim has teamed up with Zenwise Health to reach out to new clients who are well-positioned to profit from the growing change in online consumer purchasing habits.
The noted players that are operational in the global ketogenic diet market are Perfect Keto LLC, Atrium Innovations Inc. (Garden Of Life), Know Brainer Foods LLC, Keto and Co., Pruvit Ventures Inc., and NOW Foods.
Below-mentioned market trends and opportunities mark the global ketogenic diet market:
A keto diet has been shown in over 20 studies to aid weight reduction and enhance overall health. Keto diets are becoming increasingly popular due to these factors. Cardiovascular conditions, polycystic ovary syndrome, obesity, cancer, Alzheimer's disease, Parkinson’s disease, epilepsy, and brain traumas have all shown to get better with the consumption of keto diets. This is as per a research done by the Academy of Nutrition and Dietetics and American College of Cardiology. The benefits of this diet are increasing their popularity across the world, which is likely to favor growth of the global keto diet market.
With the rise in popularity of fast food amongst the younger generation and millennials, the global overweight population has risen dramatically. Obesity was 42.4 % in the U. S. in 2017-2018, as per CDC (Centers for Disease Control and Prevention ). Furthermore, the prevalence of extreme obesity was 9.2 % from 2017 to 2018. Obesity affected 40.0 % of individuals in the US between the ages of 20 years to 39 years. This serious problem requires urgent and effective intervention. The keto diet is becoming increasingly popular as a result of these health issues.
North America is likely to remain one of the leading regions in the global ketogenic diet market. The US is one of the leading markets for ketogenic diets. Over the next few years to come, strong awareness of a healthy diet amongst the millennials in the United States is predicted to enhance the market reach. Asia Pacific is expected to be one of the fastest-growing regional markets. The rising obesity rate in Asia Pacific, particularly in nations like India and China, presents significant long-term prospects for the keto food business. The demand for a ketogenic diet is expected to rise as a result of these market developments.
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