Global Ketogenic Diet Market: Overview
The rising incidence of obesity and overweight issues amongst the millennials, younger population, and the working people is likely to drive growth of the global keto diet market. Obesity contributes to a variety of chronic illnesses, including high blood pressure, diabetes, and cardiovascular disease, thus the keto diet has become an effective approach to lose weight. These health-related issues are expected to drive demand for a keto diet in the years to come. Obesity rates have risen dramatically in recent years, fueling desire for an efficient weight-loss regimen. The keto diet has gained popularity in recent years due to its positive outcomes in all age groups. This diet is heavy in fat and low in carbohydrates. Standard, cyclical, targeted, and high-protein keto diets are the four varieties of keto diets.
This study from Transparency Market Research (TMR) provides a complete insight of the global ketogenic diet market. It provides well-researched data on a variety of market aspects in order to provide useful business input for profit generation.
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Global Ketogenic Diet Market: Notable Developments
The global ketogenic diet market is fiercely competitive, with the presence of regional as well as global players. To expand their geographical footprint and consumer base, businesses have turned to strategic alliances as a major tactic. For example, Maxim has teamed up with Zenwise Health to reach out to new clients who are well-positioned to profit from the growing change in online consumer purchasing habits.
The noted players that are operational in the global ketogenic diet market are Perfect Keto LLC, Atrium Innovations Inc. (Garden Of Life), Know Brainer Foods LLC, Keto and Co., Pruvit Ventures Inc., and NOW Foods.
Global Ketogenic Diet Market: Key Trends
Below-mentioned market trends and opportunities mark the global ketogenic diet market:
Study Shows Keto Diet to be Effective in Treating Various Chronic Conditions
A keto diet has been shown in over 20 studies to aid weight reduction and enhance overall health. Keto diets are becoming increasingly popular due to these factors. Cardiovascular conditions, polycystic ovary syndrome, obesity, cancer, Alzheimer's disease, Parkinson’s disease, epilepsy, and brain traumas have all shown to get better with the consumption of keto diets. This is as per a research done by the Academy of Nutrition and Dietetics and American College of Cardiology. The benefits of this diet are increasing their popularity across the world, which is likely to favor growth of the global keto diet market.
With the rise in popularity of fast food amongst the younger generation and millennials, the global overweight population has risen dramatically. Obesity was 42.4 % in the U. S. in 2017-2018, as per CDC (Centers for Disease Control and Prevention ). Furthermore, the prevalence of extreme obesity was 9.2 % from 2017 to 2018. Obesity affected 40.0 % of individuals in the US between the ages of 20 years to 39 years. This serious problem requires urgent and effective intervention. The keto diet is becoming increasingly popular as a result of these health issues.
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Global Ketogenic Diet Market: Geographical Analysis
North America is likely to remain one of the leading regions in the global ketogenic diet market. The US is one of the leading markets for ketogenic diets. Over the next few years to come, strong awareness of a healthy diet amongst the millennials in the United States is predicted to enhance the market reach. Asia Pacific is expected to be one of the fastest-growing regional markets. The rising obesity rate in Asia Pacific, particularly in nations like India and China, presents significant long-term prospects for the keto food business. The demand for a ketogenic diet is expected to rise as a result of these market developments.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.