Global Brown Testliner Market: Overview

Brown testliner is a 2 ply paper, which is manufactured using the chemical pulp and waste paper. It is used to make the outer layer of corrugated sheets. Owing to the properties such as recyclability, lightweight, and economic cost brown testliner has gained traction in the past few years. Brown testliner has gained significance in the packaging market owing to the wide applications that corrugated boxes have in a variety of end-use industries. Furthermore, the need for a sturdy and cost-efficient packaging solution in e-commerce shipping and transit has led to the expansion of the brown testliner market. Brown testliner provide a smooth and clean surface, which allows easy printability this makes brown testliner desirable for end-use manufacturers. They can put branding and product information on the surface of the liner; this also aids in enhancing the visual appeal of the packaged product. Direct printing on the testliner helps in reducing the expense of printing and overall packaging, which is expected to be a driving factor for the global brown testliner market.

Global Brown Testliner Market: Dynamics

Brown testliner is used for manufacturing of corrugated sheets, trays, and boxes. With the increased application of corrugated boxes in a variety of end-use industries, the demand for brown testliner is expected to propel during the forecast period. Among this, the growing retail sector, more specifically, the e-commerce industry is a significant end-use industry for brown testliner globally and is expected to fuel the growth of brown testliner. Another key driver for brown testliner is their high printability coupled with their recyclability. Manufacturers prefer to use brown testliner as they are significantly cheaper than kraftliner and thus help in reducing manufacturing cost.

Despite the positive outlook, the growth of the brown testliner market might be affected adversely owing to the presence of substitutes. White testliner can be used as a replacement for brown testliner in the applications where visual appeal is a priority such as in retail display packaging which appears directly in front of the consumer. Also, white testliner ensures superior printability as compared to the conventional brown testliner. This might hamper the growth of the global brown testliner market during the forecast period.

Global Brown Testliner Market: Segmentation

The global brown testliner market has been segmented on the basis of substrate range, applications, and end uses

On the basis of substrate range, the global brown testliner market has been segmented as follows-

  • Up to 100 GSM
  • 100-200 GSM
  • 200-300 GSM
  • Above 300 GSM

On the basis of applications, the global brown testliner market has been segmented as follows-

  • Corrugated Sheets
  • Corrugated Trays
  • Corrugated Boxes

On the basis of end uses, the global brown testliner market has been segmented as follows-

  • Food & Beverages
  • Retail & E-commerce
  • Electrical & Electronics
  • Consumer Durables
  • Agriculture and Allied Industries
  • Shipping & Logistics

Global Brown Testliner Market: Key Players

Some of the key players operating in the global brown testliner market are Smurfit Kappa Group Plc, Ranheim Paper & Board, PG Paper Company Ltd., Europac Ltd, Stora Enso Oyj, DS Smith Group plc, APV Germany GmbH, Siam Kraft Industry Co., Ltd. many local and unorganized players are expected to contribute to the global brown testliner market during the forecast period.

Global Brown Testliner Market: Regional Outlook

Geographically, the global brown testliner market has been segmented as- North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan. Manufacturers in the developed countries of Europe such as Italy are cutting down prices for brown testliner. This can be attributed to the weakening demand for brown testliner as a result of good availability of other grades and basis weights. India and China in the Asia Pacific region is expected to exhibit lucrative opportunities for the growth of the brown testliner market. In the North America region, the demand for recycled brown testliner is expected to increase owing to the increasing concerns about the environment.  

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Brown Testliner Market

Pre Book