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Anthopogon is an aromatic medicinal herb whose stems and leaves are broadly use in Tibetian herbalism. Its botanical name is Rhododendron anthopogon whereas commonly known as sonpati. Anthopogon is sweet, bitter and strigent to taste and release heat. Though it is found in North American and European region but is native to the Himalaya ranging from East Asia to Western China. It blossoms at the hillsides of Bhutan to mid Nepal, harvested in wild and is known for its medicinal and cosmetic beneficiaries. All parts of this shrub is vital to use; flowers and leaves are used as a tea to cure digestive system.  Its Oil is extracted by steam distillation of aerial part of anthopogon shrub which is further used in perfumery, cosmetics, soaps, bath oils, shampoos, creams and many others usage.  More than 80% of anthopogon oil is exported to Europe and North America. The global anthopogon oil market is anticipated to expand with an impressive CAGR over the forecast period.

Global Anthopogon Oil Market: Drivers & Restraints

The rising demand of aromatherapy coupled with growing applications for fragrance and flavors in food and beverages, medicinal usage and personal care is encountered as the major factors that drive the market of anthopogon oil. Unlike most conventional drugs and medicines, naturally extracted oil, anthopogon carry no detrimental side effects therefore consumers’ reliability increases towards natural product, increasing demand for natural care product line and pleasant scented fragrances in cosmetic, spa, perfumes and relaxation application rises demand and expectations worldwide. Rapid industrial growth and increasing disposable income of consumers are also fueling the market of anthopogon oil worldwide.

Although demand and necessity of anthopogon oil in the essential oil market can be seen broadly, but the major factor which hamper the market particularly for anthopogon oil is the rising concern of shortage in resource cultivation, as an excessive amount of plant material is required to prepare single ounce of oil. Similarly, many other challenges such as expensive production process, high capital investment and government certification for trading the herbs are some factors that hinder the market growth.

Global Anthopogon Oil Market: Segmentation

The global anthopogon oil market is segmented by its applications and distribution channels.

Based on end use industry the anthopogon oil market is segmented into:

  • Pharmaceutical & Medical
  • Food and Beverage
  • Personal Care and Cosmetics
  • Others

Global Anthopogon Oil Market: Regional Outlook

Based on the geographies, anthopogon oil market is segmented into seven regions - North America anthopogon oil market, Latin America anthopogon oil market, Eastern Europe anthopogeon oil market, Western Europe anthopogeon oil market, Asia Pacific excluding Japan anthopogon oil market, Japan anthopogon oil market and the Middle East & Africa anthopogon oil market. Owing to rising awareness and growing demand for medicines, natural cosmetics and beauty products among youth and vast geriatric population of countries such as France, Germany, UK, Spain and Italy made Eastern and Western Europe dominating region in the market of anthopogon oil. High disposable income, governmental subsidies and tax benefits encourage production and application of anthopogon oil accelerates its market in North America region. Asia Pacific excluding Japan is an emerging region because of the rapid industrial and disposable income growth in the developing countries such as India, Chian, Vietnam and Thailand, this growth is fueling the market of anthopogon oil including other essential oil.

Global Anthopogon Oil Market: Key Players

Some of the market players accounting on anthopogon oil market includes Sydney Essential Oils, Farotti Essenze,  Biolandes, The Lebermuth Company, HRF, doTerra, Essential Oils, Young Living Essential Oils, , Sydella Laboratoire, Moksha Lifestyle Products, Falcon and Ungerer Limited among others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Anthopogon Oil Market

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