Market Introduction:

Cultivated by Aztecs 8,000 years ago in Peru, the ancient history of amaranth can be traced to Mexico and Yucatan Peninsula. It is sometimes referred to as a ‘Pseudo Cereal’ because its nutritional profile is very much similar. Amaranth extracts are one of the best sources for omega series fatty acids. Amaranth extract also consists of 5-9% squalene in it which is well known for its several immune benefits like immune system strengthening, cell rejuvenation and anti-oxidant properties. The amaranth extract also provides anti-aging and anti-inflammatory properties. The other amaranth extracts has found applications in food supplements, aromatics and in high grade lubricant additives. The cosmetics and other personal care industry and the food industry are the largest consumers of amaranth extracts which account for a large share of the total global amaranth extract market. These segments are also expected to grow and strengthen the global amaranth market because of the increasing demand for the cosmetics and personal care products and food additives obtained from the natural sources. The pharmaceutical segment is expected to have the highest growth rate in the global market of amaranth extract.

One of the greatest contributors to the global amaranth extract market in the past was Europe and is expected to escalate its demand for the amaranth extract within the forecasted period.

Global amaranth extract market: Segmentation

Global amaranth extract market can be segmented on the basis of form, application, sales channel

On the basis of form, global amaranth extract market can be segmented into Liquid extract and Powder extract. Liquid extract can be further sub segmented into oils and dyes.

On the basis of application, global amaranth extract market can be segmented into Cosmetics, Foods and Pharmaceuticals. Cosmetics can be further sub segmented into anti-skin aging, perfumery. The pharmaceuticals can be further sub segmented into antiburn, antitumor, bactericide, wound healing.

On the basis of sales channel, Global amaranth extract market can be segmented into direct and retail sales. Direct sales refers to direct selling amaranth extract as an ingredient to other industries. Retail sales is further segmented into modern trade, convenience stores, grocery retailers, health stores, online retailers, and other retailing formats.

Global amaranth extract market: Drivers, Restraints, and Trends

The global amaranth extract market is primarily driven by its health benefits such as high nutritional value, temperature versatility, skin identical nature and high squalene content.

Secondly, the increasing demand for the amaranth extracts in various industrial sectors such as the cosmetics and pharmaceutical is also believed to be a key igniter in the market of global amaranth extract. 

One of the major challenges which stands in the face of the global amaranth extract market is the government support since the amaranth extract market is getting negligible support from the government globally, it is becoming one of the major restraints for the global amaranth extract market.

Global amaranth extract market: Regional Outlook

Depending on the geographic regions, global amaranth extract market is segmented into seven key regions: North America, Latin America, West Europe, East Europe, and Asia pacific excluding Japan, Japan and MEA.

Because of the strong cosmetic and pharmaceutical industrial base coupled with health aware consumer base, Europe is expected to dominate the manufacturing market of global amaranth extract among all the regions.

Europe is expected to be followed by North America, which was the supreme market of Amaranth extract in the past and is more likely to remain a significant market for the usage of amaranth extract in cosmetics, food and pharmaceutical industry.

Asia Pacific is however expected to be the largest growing market in terms of CAGR within the forecasted period.

Latin America is expected to have a moderate growth within the forecasted period.

Global amaranth extract market: Key Players

Some of the prominent players of global amaranth extract market are: Amaranth Bio, AMR amaranth a.s, Proderna Biotech pvt ltd, RusOlivia, Flavex naturextracte GmbH, Ungerer & company and others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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