Whey Protein Blend: Market Outlook

A blended whey product or whey protein blend contain blended or isolated whey concentrate with another form of protein powder, or contain simply a mixture of whey isolate and concentrate. Whey protein blend contain several protein sources and each of these proteins have its own special amino acid profiles and digestion levels. The whey protein blend market is driven by increasing supplement consumption in both developed and emerging economies. The increasing health and wellness conscious population is driving the demand for whey protein blend. The trend for preventive healthcare among millennials is high, thus increasing the sales of dietary supplements like whey protein blend. U.S. adults represent a large portion of the total health and wellbeing market making it a frontrunner in global whey protein blend market.

Health Conscious People across the Globe Fostering the Demand for Whey Protein Blend Market

Rising health-conscious consumers around the globe have formed lucrative growth opportunities for whey protein blend manufacturers. Consumers are searching for ways to follow a safe and active lifestyle that has fuelled demand for health-oriented food products. Thus, protein supplements in APAC, North America and Europe bear market traction. Good lifestyle is becoming important due to increasing concerns about food intake and obesity, as well as diseases. Consumer spending on various proteins and related supplements has thus increased over the last few years. In addition, increasing disposable income and fostering financial stability is generating an exciting opportunities for the manufacturers of whey protein blend. People are expected to spend on these products because of rising concerns about obesity and healthcare awareness, as well increasing per capita disposable income which is giving push to premium products like whey protein blend. Gym lovers and fitness enthusiasts are target audience of whey protein blend. The increasing demand for athletes and body builders is providing momentum to whey protein blend market over the forecast period.

Rapid digitization has resulted in a strong penetration of e-commerce in APEJ countries, with China leading the way to gain high market share. Whey protein blend has a long shelf life and can be easily packaged and available in different packaging format, this is expected to attract more customers. Sales of whey protein blend products via e-commerce are expected to gain rapid traction in the coming years and are expected to drive market growth during the forecast period.

Whey Protein Blend: Market Segmentation

On the basis of nature, global whey protein blend can be segmented as:

  • Organic
  • Conventional

On the basis of flavour, global whey protein blend can be segmented as:

  • Regular
  • Flavoured

On the basis of application, global whey protein blend can be segmented as:

  • Food Processing Industry
    • Infant Foods
    • Bakery
    • Confectionery
    • Functional Beverages
    • Snacks
    • Dairy Products
    • Cereals and Bars
    • Others
  • Dietary Supplements
  • Pharmaceuticals
  • Personal Care

On the basis of sales channel, global whey protein blend can be segmented as:

  • B2B
  • B2C
    • Hypermarkets / Supermarkets
    • Speciality Store
    • Drug Retailer Store
    • Online Retailer
    • Others

Whey Protein Blend: Key Players:

Some of the leading players in the global whey protein blend Market are: Saputo, Fonterra, Leprino Food CO., Murray, Agropur Inc., Westland Dairy producers, Glanbia Foods PLc, Davisco Foods International Inc. Carrington Farms, and others.

  • In 2018, Carrington Farms has acquired tera'swhey, a whey protein powder manufacturer, to expand its global footprint & position in the health and wellness market across the globe.

Opportunities: Growth Potential for Whey Protein Blend in Emerging Regions

Increased research capacity for new product development among producers in developing regions such as Asia-Pacific and the Middle East region has created opportunities for whey protein blend in the global market in recent years. This is attributed to the growing number of customer’s preference for healthier products, and preventive healthcare. Besides, the manufactures are focussing on developing new formulation and introducing new flavours to attract modern day consumers. Organic and Non-GMO are categories that are expected to provide maximum opportunity for market players operating in whey protein blend market.

The whey protein blend market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the whey protein blend market, including but not limited to: regional markets, application & distribution channel.

The study is a source of reliable data on:

  • Whey protein blend market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the rye flour market report projects the attractiveness of each major segment over the forecast period.

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Whey Protein Blend Market