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Whey Protein Blend: Market Outlook

A blended whey product or whey protein blend contain blended or isolated whey concentrate with another form of protein powder, or contain simply a mixture of whey isolate and concentrate. Whey protein blend contain several protein sources and each of these proteins have its own special amino acid profiles and digestion levels. The whey protein blend market is driven by increasing supplement consumption in both developed and emerging economies. The increasing health and wellness conscious population is driving the demand for whey protein blend. The trend for preventive healthcare among millennials is high, thus increasing the sales of dietary supplements like whey protein blend. U.S. adults represent a large portion of the total health and wellbeing market making it a frontrunner in global whey protein blend market.

Health Conscious People across the Globe Fostering the Demand for Whey Protein Blend Market

Rising health-conscious consumers around the globe have formed lucrative growth opportunities for whey protein blend manufacturers. Consumers are searching for ways to follow a safe and active lifestyle that has fuelled demand for health-oriented food products. Thus, protein supplements in APAC, North America and Europe bear market traction. Good lifestyle is becoming important due to increasing concerns about food intake and obesity, as well as diseases. Consumer spending on various proteins and related supplements has thus increased over the last few years. In addition, increasing disposable income and fostering financial stability is generating an exciting opportunities for the manufacturers of whey protein blend. People are expected to spend on these products because of rising concerns about obesity and healthcare awareness, as well increasing per capita disposable income which is giving push to premium products like whey protein blend. Gym lovers and fitness enthusiasts are target audience of whey protein blend. The increasing demand for athletes and body builders is providing momentum to whey protein blend market over the forecast period.

Rapid digitization has resulted in a strong penetration of e-commerce in APEJ countries, with China leading the way to gain high market share. Whey protein blend has a long shelf life and can be easily packaged and available in different packaging format, this is expected to attract more customers. Sales of whey protein blend products via e-commerce are expected to gain rapid traction in the coming years and are expected to drive market growth during the forecast period.

Whey Protein Blend: Market Segmentation

On the basis of nature, global whey protein blend can be segmented as:

  • Organic
  • Conventional

On the basis of flavour, global whey protein blend can be segmented as:

  • Regular
  • Flavoured

On the basis of application, global whey protein blend can be segmented as:

  • Food Processing Industry
    • Infant Foods
    • Bakery
    • Confectionery
    • Functional Beverages
    • Snacks
    • Dairy Products
    • Cereals and Bars
    • Others
  • Dietary Supplements
  • Pharmaceuticals
  • Personal Care

On the basis of sales channel, global whey protein blend can be segmented as:

  • B2B
  • B2C
    • Hypermarkets / Supermarkets
    • Speciality Store
    • Drug Retailer Store
    • Online Retailer
    • Others

Whey Protein Blend: Key Players:

Some of the leading players in the global whey protein blend Market are: Saputo, Fonterra, Leprino Food CO., Murray, Agropur Inc., Westland Dairy producers, Glanbia Foods PLc, Davisco Foods International Inc. Carrington Farms, and others.

  • In 2018, Carrington Farms has acquired tera'swhey, a whey protein powder manufacturer, to expand its global footprint & position in the health and wellness market across the globe.

Opportunities: Growth Potential for Whey Protein Blend in Emerging Regions

Increased research capacity for new product development among producers in developing regions such as Asia-Pacific and the Middle East region has created opportunities for whey protein blend in the global market in recent years. This is attributed to the growing number of customer’s preference for healthier products, and preventive healthcare. Besides, the manufactures are focussing on developing new formulation and introducing new flavours to attract modern day consumers. Organic and Non-GMO are categories that are expected to provide maximum opportunity for market players operating in whey protein blend market.

The whey protein blend market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the whey protein blend market, including but not limited to: regional markets, application & distribution channel.

The study is a source of reliable data on:

  • Whey protein blend market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The whey protein blend market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the rye flour market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Poultry Premix market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the poultry premix market
  • Recommendations to companies for strengthening their foothold in the poultry premix market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Whey Protein Blend Market

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