Market Outlook

Whey permeate is a product from which protein ingredient and other solids from milk are removed. Whey permeate is also known as the high lactose dairy product solids. Whey permeates consists of a lot of lactose content, a minimum of approx. of 80 per cent. The whey permeate is loved by consumers, owing to its pleasant flavor and sweet taste. The whey permeate is sweeter than the sweet whey available in the market, due to which the demand for whey permeate is increasing from the confectionary industry across the globe. The whey permeate is a GRAS approved product because of which it is considered safe and suitable for both feed and food applications. Whey permeate has a sweet dairy flavor due to which many manufacturers are considering whey permeate as an ideal ingredient for chocolate and confectionery application. The whey permeate is considered as a cost-saving ingredient as it can be easily replaced with other more expensive ingredients such as whey powder and pure lactose among others.

Growing young population base drives the whey permeate market

The growing number of people aged between 16-28 years in APAC and Latin America countries, coupled with their ever-changing food habits, can be cited as the primary driver for the whey permeate market in these regions. The growing competition among various confectionery segment is forcing manufacturers to focus on product innovation and better marketing activities. Furthermore, confectionery products also serve as the best available alternative to chocolates and biscuits. The designing of confectionery products are done in such a manner so as to make them attractive to people of all ages. Hence whey permeate is the ideal ingredient to be used in any confectionary product owing to its sweet taste and smooth texture. With further increase in the young population, the demand for the confectionary product is expected to increase significantly, resulting in high demand for whey permeate over the forecast period.

Global Whey Permeate: Market Segmentation

On the basis of application, the global whey permeate market has been segmented as –

  • Chocolate and Confectionary
  • Dairy
  • Instant Soups and Sauces
  • Seasoning and Snacks
  • Vending mix and Powder Beverages
  • Bakery
  • Animal Feed

On the basis of lactose percentage, the global whey permeate market has been segmented as –

  • 75% -85%
  • 85% above

On the basis of sales channel, the global whey permeate market has been segmented as –

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Convenience Store
    • Medical Stores
    • Specialty Stores
    • Online Stores

Global Whey Permeate Market: Key Players

Some of the major manufacturers and suppliers operating in the global whey permeate market are Arla Foods, Agri-Dairy Products, Inc., American Dairy Products Institute, Lactalis Ingredients, Arion Dairy Products, Melkweg Holland BV, Havero Hoogwegt B.V., Sloan Valley Dairies Ltd., Arion Dairy Products B.V., Pacific Dairy Ingredients(Shanghai) Co., Ltd. and A.R. Dairy Food Private Limited among others. Apart from the above mentioned companies, many other manufacturers are also entering the whey permeate market, owing to its wide application in the bakery and confectionary industry, resulting in high demand for whey permeate over the forecast period.

Opportunities for Market Participants

Medicated confectionery such as hard candies and lozenges are widely used in the formulation of drugs for minor throat irritation, colds, coughs, and other conditions.  The limited product range of medicated confectionery is expected to create an opportunity for whey permeate manufactures. With the increasing trend of quitting smoking, anti-smokers choose throat sweets and breathe fresheners, consequently helping the whey permeate market in the medicated segment to significantly grow in the coming years. Moreover, understanding customer needs and offering products accordingly, with specified characteristics, should be the key focus area for the new manufacturers entering in the whey permeate market. Additionally, companies could focus on developing consumable products that are associated with several health benefits in order to leverage the arising opportunity from an increasing number of health-conscious customers in the global whey permeate market. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Whey Permeate Market

Pre Book