Whey permeate is a product from which protein ingredient and other solids from milk are removed. Whey permeate is also known as the high lactose dairy product solids. Whey permeates consists of a lot of lactose content, a minimum of approx. of 80 per cent. The whey permeate is loved by consumers, owing to its pleasant flavor and sweet taste. The whey permeate is sweeter than the sweet whey available in the market, due to which the demand for whey permeate is increasing from the confectionary industry across the globe. The whey permeate is a GRAS approved product because of which it is considered safe and suitable for both feed and food applications. Whey permeate has a sweet dairy flavor due to which many manufacturers are considering whey permeate as an ideal ingredient for chocolate and confectionery application. The whey permeate is considered as a cost-saving ingredient as it can be easily replaced with other more expensive ingredients such as whey powder and pure lactose among others.
Growing young population base drives the whey permeate market
The growing number of people aged between 16-28 years in APAC and Latin America countries, coupled with their ever-changing food habits, can be cited as the primary driver for the whey permeate market in these regions. The growing competition among various confectionery segment is forcing manufacturers to focus on product innovation and better marketing activities. Furthermore, confectionery products also serve as the best available alternative to chocolates and biscuits. The designing of confectionery products are done in such a manner so as to make them attractive to people of all ages. Hence whey permeate is the ideal ingredient to be used in any confectionary product owing to its sweet taste and smooth texture. With further increase in the young population, the demand for the confectionary product is expected to increase significantly, resulting in high demand for whey permeate over the forecast period.
Global Whey Permeate: Market Segmentation
On the basis of application, the global whey permeate market has been segmented as –
- Chocolate and Confectionary
- Instant Soups and Sauces
- Seasoning and Snacks
- Vending mix and Powder Beverages
- Animal Feed
On the basis of lactose percentage, the global whey permeate market has been segmented as –
- 75% -85%
- 85% above
On the basis of sales channel, the global whey permeate market has been segmented as –
- Convenience Store
- Medical Stores
- Specialty Stores
- Online Stores
Global Whey Permeate Market: Key Players
Some of the major manufacturers and suppliers operating in the global whey permeate market are Arla Foods, Agri-Dairy Products, Inc., American Dairy Products Institute, Lactalis Ingredients, Arion Dairy Products, Melkweg Holland BV, Havero Hoogwegt B.V., Sloan Valley Dairies Ltd., Arion Dairy Products B.V., Pacific Dairy Ingredients(Shanghai) Co., Ltd. and A.R. Dairy Food Private Limited among others. Apart from the above mentioned companies, many other manufacturers are also entering the whey permeate market, owing to its wide application in the bakery and confectionary industry, resulting in high demand for whey permeate over the forecast period.
Opportunities for Market Participants
Medicated confectionery such as hard candies and lozenges are widely used in the formulation of drugs for minor throat irritation, colds, coughs, and other conditions. The limited product range of medicated confectionery is expected to create an opportunity for whey permeate manufactures. With the increasing trend of quitting smoking, anti-smokers choose throat sweets and breathe fresheners, consequently helping the whey permeate market in the medicated segment to significantly grow in the coming years. Moreover, understanding customer needs and offering products accordingly, with specified characteristics, should be the key focus area for the new manufacturers entering in the whey permeate market. Additionally, companies could focus on developing consumable products that are associated with several health benefits in order to leverage the arising opportunity from an increasing number of health-conscious customers in the global whey permeate market.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.