Private Sector Investments Bear Fruits for Food Producers during COVID-19 Crisis

Qatar’s self-sufficiency efforts in food production have borne fruits amidst the COVID-19 (coronavirus) pandemic. The agriculture sector in Qatar has remained unaffected due to the novel coronavirus outbreak, owing to extremely active vegetable and dairy production. This brings companies in the Qatar tomato ketchup market in the limelight, who are benefitting with the onset of new rules and regulations to support local farmer produce. Investments from the private sector are providing an impetus to the growth of the Qatar tomato ketchup market.

The growing demand for fresh vegetables and fruits has led to the demand for premium quality tomato ketchup products. Increased support for local products and production has created business opportunities for small tomato ketchup manufacturers who are boosting their sales via hypermarkets.

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Hydroponic Farming and CEA Storm Qatar Tomato Ketchup Market

The Qatar tomato ketchup market is predicted to expand at a favorable CAGR of 5.7% during the forecast period. This signals that manufacturers are upgrading their technologies and tomato production activities. The concept of hydroponic farming and CEA (Controlled Environment Agriculture) is storming the agricultural sector of Qatar. For instance, Agrico— a private local Qatari agricultural development company opened its Hydroponic Trail and Demonstration Center, which achieved a record tomato yield.

Tomato ketchup manufacturers in Qatar are adopting next-gen technologies and collaborating with professional agronomists to increase product uptake. The growing demand for organic vegetables and fruits has created lucrative business opportunities for food producers. Manufacturers are increasing their R&D in the best horticulture practices and greenhouse technologies to gain a competitive edge over other companies.

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Limited Water Supply and Arable Land Act as Shortcomings in Tomato Cultivation

The revenue in the Qatar tomato ketchup market is estimated to be valued over US$ 24.6 Bn by the end of 2030. However, according to the World Resources Institute, farmers in Qatar face several challenges such as scarce water supply and limited amount of available arable land. Although hydroponic farming and CEA are easing problems of farmers, huge deficit in human resources, and expertise are inhibiting the growth of the Qatar tomato ketchup market. Hence, manufacturers are focusing on introducing training workshops and honing the skills of local expertise to tide over cultivation challenges.

Reformulation toward Positive Nutrition Involves Less Use of Salt and Sugar in Sauces

Marketing, sustainability, and people well-being have become key focus points of manufacturers in the Qatar tomato ketchup market. They are investing in technologies and production activities based on deep consumer insights. Manufacturers such as the U.S. food processing company Heinz are increasing efforts to identify key areas that require funding in order to improve bottom lines. Companies in the Qatar tomato ketchup market are taking cues from such manufacturers to increase spending in a strategic way.

Manufacturers are focusing on short term ROI (Return in Investment) and long-term priorities to gain market prominence. They are striking the right balance between renovating the existing portfolio and creating new taste profiles of reduced salt and sugar in sauces.

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New Flavors in Ketchups Help Expand Product Portfolio

Gaining a strong research base about target customers and their preferences has become crucial for companies in the Qatar tomato ketchup market. The increased focus on quality and innovation is the key for expanding business. Companies in the Qatar tomato ketchup market are increasing their spending to establish internationally certified production facilities and innovation centers to gain market recognition.

Monitoring and control of the ketchup preparation process play a pivotal role in creating quality products. Manufacturers are investing in state-of-the-art facilities to increase the availability of premium products in retail outlets. As such, companies are experimenting with new flavors by introducing chili tomato sauce, curry powder ketchup, and sriracha ketchups, among others, to expand their product portfolio.

Analysts’ Viewpoint

Self-sufficiency in local production and new food security measures are helping manufacturers in the Qatar tomato ketchup market to tide over uncertainties in demand and supply. Hydroponic farming and CEA hold promising potentials to maximize tomato yields. However, Qatar’s agricultural industry is challenged with lack of skilled manpower to execute hydroponic farming and CEA. Hence, tomato ketchup manufacturers should introduce training workshops for farmers and workers to increase the availability of unmatched expertise in the Qatar agriculture industry. Monitoring and control of the ketchup preparation processes are important for the production of premium quality products. Companies should expand their product portfolio with new flavors such as balsamic vinegar ketchup and mango chutney ketchups to maximize sales.

Qatar Tomato Ketchup Market: Overview

  • Qatar tomato ketchup market is estimated to value at US$ 14.1 Bn in 2020, finds Transparency Market Research (TMR) in a recent study. According to the report, the market is expected to exceed US$ 24.6 Bn by 2030, at a CAGR of 5.7%.
  • Qatar tomato ketchup market is benefitting from the increasing per capita expenditure on food products across the country. Qatar has the highest per capita GDP in the GCC region, which has further increases the spending power of the consumers across the country. This is also implying the higher expenditure on food products, which is subsequently making a positive impact on the Qatar tomato ketchup market. Since the Qatar agri-food industry is heavily import oriented, the more tomato ketchup manufacturers from other countries are increasing the product offering in the Qatar. Thus, rising interest from food and beverage manufacturers from across the world is also supporting the growth of the Qatar tomato ketchup market.
  • Since Qatar has a multi-ethnic population, there is a steady demand for tomato ketchup that carter to specific tastes and help in maintaining the health. Due to such multi-ethnic composition of society in Qatar, consumers are exposed to cuisines of various regions and countries, and may want to try such cuisines themselves by preparing them at home. This will positively impact the growth of tomato ketchup market in the country.

Qatar Tomato Ketchup: Market Frontrunners

  • Normal/regular tomato ketchup continues to dominate the product type segment in the Qatar tomato ketchup market accounting for a prominent market share of more than 70% in 2020 due to increasing consumption of tomato ketchup in quick service restaurants, cafes, and households
  • Based on packaging size, the 5kg packaged tomato ketchup segment is expected to hold the highest market share of nearly 40% in 2020. The key contributing factor is the higher demand for 5kg packaging size across the foodservice industry in the country.
  • In terms of end use, the HoReCa segment is likely to expand at a substantial growth rate of over 5% during the forecast period. This can be attributed to the significant presence of foodservice restaurants across major cities of Qatar, including Doha.
  • The consumer buying pattern of tomato ketchup in Qatar has intensified with hypermarkets/supermarkets accounting for more than 40% of market share in 2020 under the business to consumer sub-segment of the distribution channel segment

Qatar Tomato Ketchup Market: Trends

  • Healthy lifestyle and healthy diet: Trend of adopting a healthy lifestyle and healthy diet is gaining ground. Even though this trend is currently exhibiting itself within a limited percentage of population, it is likely to grow extensively over the years to come. Consumers are becoming conscious about their calorie intake, and hence are inclining toward natural products. In tandem with such a trend, the growing high street in the country and upcoming FIFI World Cup in the country anticipate higher market growth. In addition, the trend of healthy cooking is also gaining foothold in the country, with people moving away from traditional food and experimenting with the kind of contemporary dishes that are advocated as healthy. All these factors have a positive influence on the tomato ketchup market in the country.
  • Trending Ready-to-Eat Food and Significance of Quick Service Restaurant: Due to the trend of “ready-to-eat food”, such as snacks and baked foods, substantial growth avenues prevail for tomato ketchup, as it is used as taste enhancer. In addition, natural tomato ketchup is expected to gain wide acceptance, as its processing is carried out without the use of chemicals, which enhances its image as a natural, chemical-free product.

The Increasing penetration of McDonalds, Burger King, KFC, Subway, and various others eating places due to speed of service and affordability than usual dining restaurants, is also driving the market in the country. Tomato ketchup is a key condiment used by quick service restaurants, as it is the most preferable sauce in food items such as burgers, chicken wings, pizza, and others. Consumers of fast food mostly favor tomato ketchup with their food. This has further increased the consumption of tomato ketchup in the country.

Qatar Tomato Ketchup Market: Strategies

  • Manufacturers are focused on marketing tomato ketchup to wholesale, cooperative and small grocery customers, convenience stores through their own distribution stores and through independent dealers, agents and distributors. Moreover, manufacturers have started developing natural products. Manufacturers are significantly investing toward enhancement of portfolio with more natural offerings  
  • For instance, in 2019, Heinz Tomato Ketchup launched its new NEW HEINZ Tomato Ketchup with a Blend of Veggies, made with added carrots and butternut squash

Qatar Tomato Ketchup Market: Players

  • Some of the key actors, including producers, cultivators, and brands operating in the Qatar tomato ketchup market, as profiled in the study, are
    • Natureland Organics
    • Organic Tattva
    • Lobia, Elworld
    • BRS‐Tumucumaque
    • BRS‐Xiquexique
    • BRS‐Aracê
    • Ancient Wisdom

Qatar Tomato Ketchup Market – Scope of the Report

Transparency Market Research (TMR) has recently published a market study on the Qatar tomato ketchup market. It provides a detailed assessment of key market dynamics, including drivers, trends, opportunities & restraints, and detailed information about the Qatar tomato ketchup market structure. The market study presents exclusive information about how the Qatar tomato ketchup market will grow during the forecast period of 2020-2030.

Key indicators of market growth, which include year-on-year (Y-o-Y) growth of the market, value chain, supply chain analysis, and compounded annual growth rate (CAGR) are elaborated in the study in a comprehensive manner. This information is intended to help readers understand the quantitative growth prospects of the Qatar tomato ketchup market during the forecast period.

The study is intended to offer a holistic market overview to stakeholders in the Qatar tomato ketchup, including manufacturers, suppliers, distributors, cultivators, brands and investors, and to help them develop winning growth strategies. Stakeholders in the Qatar tomato ketchup market, which include investors, industry experts, researchers, and journalists, and business researchers, can leverage the information and data presented in TMR’s study.

The study also includes statistics and facts related to the macro as well as microeconomic factors that are impacting the expansion of the market. It also offers actionable insights into the future trends in the Qatar tomato ketchup market. Furthermore, small businesses and new entrants in the Qatar tomato ketchup market can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Questions Answered in TMR’s Qatar Tomato Ketchup Market Report

  • Which region will continue to remain the most profitable regional market for Qatar tomato ketchup market players?
  • Which factors will induce a change in the demand for Qatar tomato ketchup during the assessment period?
  • How will the changing trends impact the Qatar tomato ketchup market?
  • How can market players capitalize on the low-hanging opportunities in the Qatar tomato ketchup market in developed regions?
  • Which companies are leading the Qatar tomato ketchup market?
  • What are the winning strategies of stakeholders in the Qatar tomato ketchup market to catapult their position in the forefront?

Qatar Tomato Ketchup Market: Research Methodology

In TMR’s study, a unique research methodology is used to conduct extensive research on the growth of the Qatar tomato ketchup market and identify future growth parameters. This research methodology is a combination of primary and secondary research, to help analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts for compiling the Qatar tomato ketchup market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who contributed to the development of this report as a primary source.

Information acquired from primary sources and secondary sources is compiled in a comprehensive manner. This also acts as a validation from companies in the Qatar tomato ketchup market, which makes TMR’s projections more accurate and reliable.

Qatar Tomato Ketchup Market – Segmentation

TMR’s study on the Qatar tomato ketchup market offers information divided into important segments — nature, packaging size, end use, and distribution channel. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.

Nature

  • Normal/Regular
  • Chili Tomato Sauce

Packaging Size

  • Less than 350gm
  • 500gm-750gm
  • 750gm-1Kg
  • 5Kg

End Use

  • HoReca
  • Household
  • Others

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Convenience Stores
  • Online Retail

1. Executive Summary

    1.1. Qatar Market Outlook

    1.2. Summary of Key Statistics

    1.3. Supply Side & Demand Side Trends

    1.4. Competition Blueprint

2. Market Overview

    2.1. Market Introduction

    2.2. Market Definition

    2.3. Market Taxonomy

3. Tomato Ketchup Market: Production and Trade Outlook

    3.1. Total Tomato Ketchup Production (MT) By Key Countries

    3.2. Export & Import Trade Analysis of Tomato Ketchup (MT) By Key Countries

4. Qatar Tomato Ketchup Market Dynamics

    4.1. Macro-economic Factors

    4.2. Key Drivers

    4.3. Market Restraints

    4.4. Key Market Trends

    4.5. Latent Opportunities

    4.6. Forecast Factors – Relevance & Impact

    4.7. Key Regulations

    4.8. Label Claims Overview

5. Tomato Ketchup Market: Consumer Sentiment Analysis

6. Supply Chain Analysis

    6.1. List of Key Market Producers

    6.2. List of Key Supply Chain Partners

    6.3. Profitability Margins

    6.4. Value added at each node

7. Qatar Tomato Ketchup Market Demand Analysis 2015-2019 and Forecast, 2020-2030

    7.1. Historical Market Volume (‘000 Tons) Analysis, 2015-2019

    7.2. Current and Future Market Volume (‘000 Tons) Projections, 2020-2030

    7.3. Y-o-Y Growth Trend Analysis

8. Qatar Tomato Ketchup Market - Pricing Analysis

    8.1. Price Point Assessment by Nature, 2019

    8.2. Regional Pricing Analysis

    8.3. Pricing Break-up

    8.4. Qatar Average Pricing Analysis Benchmark

9. Qatar Tomato Ketchup Market Demand (US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030

    9.1. Historical Market Value (US$ Mn) Analysis, 2015-2019

    9.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030

        9.2.1. Y-o-Y Growth Trend Analysis

        9.2.2. Absolute $ Opportunity Analysis

10. Qatar Tomato Ketchup Market Analysis 2015-2019 and Forecast 2020-2030, By Nature

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume Analysis By Nature, 2015-2019

    10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Nature, 2020-2030

        10.3.1. Normal/Regular

        10.3.2. Chili Tomato Sauce

    10.4. Market Attractiveness Analysis By Nature

11. Qatar Tomato Ketchup Market Analysis 2015-2019 and Forecast 2020-2030, By Packaging Size

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) and Volume Analysis By Packaging Size, 2015-2019

    11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Packing Size, 2020-2030

        11.3.1. Less than 350gm

        11.3.2. 500gm-750gm

        11.3.3. 750gm-1Kg

        11.3.4. 5Kg

    11.4. Market Attractiveness Analysis By Packaging Size

12. Qatar Tomato Ketchup Market Analysis 2015-2019 and Forecast 2020-2030, By End Use

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2015-2019

    12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2020-2030

        12.3.1. HoReca

        12.3.2. Household

        12.3.3. Others

    12.4. Market Attractiveness Analysis By

13. Qatar Tomato Ketchup Market Analysis 2015-2019 and Forecast 2020-2030, by Distribution Channel

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) and Volume Analysis, By Distribution Channel, 2015-2019

    13.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast, By Distribution Channel, 2020-2030

        13.3.1. Business to Business

        13.3.2. Business to Consumer

            13.3.2.1. Hypermarkets/Supermarkets

            13.3.2.2. Specialty Stores

            13.3.2.3. Convenience Stores

        13.3.3. Online Retail

    13.4. Market Attractiveness Analysis, By Distribution Channel

14. Market Structure Analysis

    14.1. Market Analysis by Tier of Companies

    14.2. Qatar Tomato Ketchup Market: Competition A Dashboard View

    14.3. Company Share Analysis of Top Players by Regions

15. Competition Analysis

    15.1. Competition Benchmarking

    15.2. Competition Deep Dive

    15.3. Competition Analysis

        15.3.1. Natureland Organics

            15.3.1.1. Overview

            15.3.1.2. Product Portfolio

            15.3.1.3. Geographical Sales footprint

            15.3.1.4. SWOT Analysis

            15.3.1.5. Analyst Comments

        15.3.2. Organic Tattva

            15.3.2.1. Overview

            15.3.2.2. Product Portfolio

            15.3.2.3. Geographical Sales footprint

            15.3.2.4. SWOT Analysis

            15.3.2.5. Analyst Comments

        15.3.3. Lobia

            15.3.3.1. Overview

            15.3.3.2. Product Portfolio

            15.3.3.3. Geographical Sales footprint

            15.3.3.4. SWOT Analysis

            15.3.3.5. Analyst Comments

        15.3.4. Elworld

            15.3.4.1. Overview

            15.3.4.2. Product Portfolio

            15.3.4.3. Geographical Sales footprint

            15.3.4.4. SWOT Analysis

            15.3.4.5. Analyst Comments

        15.3.5. BRS?Tumucumaque

            15.3.5.1. Overview

            15.3.5.2. Product Portfolio

            15.3.5.3. Geographical Sales footprint

            15.3.5.4. SWOT Analysis

            15.3.5.5. Analyst Comments

        15.3.6. BRS?Xiquexique

            15.3.6.1. Overview

            15.3.6.2. Product Portfolio

            15.3.6.3. Geographical Sales footprint

            15.3.6.4. SWOT Analysis

            15.3.6.5. Analyst Comments

        15.3.7. BRS?Aracê

            15.3.7.1. Overview

            15.3.7.2. Product Portfolio

            15.3.7.3. Geographical Sales footprint

            15.3.7.4. SWOT Analysis

            15.3.7.5. Analyst Comments

        15.3.8. Ancient Wisdom

            15.3.8.1. Overview

            15.3.8.2. Product Portfolio

            15.3.8.3. Geographical Sales footprint

            15.3.8.4. SWOT Analysis

            15.3.8.5. Analyst Comments

16. Assumptions and Acronyms Used

17. Research Methodology

List of Tables

Table 1: Qatar Tomato Ketchup Market Volume (‘000 Tons) Analysis, By Nature (2015-2019)

Table 2: Qatar Tomato Ketchup Market Value (US$ Mn) Analysis, By Nature (2015-2019)

Table 3: Qatar Tomato Ketchup Market Volume (‘000 Tons) Forecast, By Nature (2020-2030)

Table 4: Qatar Tomato Ketchup Market Value (US$ Mn) Forecast, By Nature (2020-2030)

Table 5: Qatar Tomato Ketchup Market Volume (‘000 Tons) Analysis, By Packaging Size (2015-2019)

Table 6: Qatar Tomato Ketchup Market Value (US$ Mn) Analysis, By Packaging Size (2015-2019)

Table 7: Qatar Tomato Ketchup Market Volume (‘000 Tons) Forecast, By Packaging Size (2020-2030)

Table 8: Qatar Tomato Ketchup Market Value (US$ Mn) Forecast, By Packaging Size (2020-2030)

Table 9: Qatar Tomato Ketchup Market Volume (‘000 Tons) Analysis, By End Use (2015-2019)

Table 10: Qatar Tomato Ketchup Market Value (US$ Mn) Analysis, By End Use (2015-2019)

Table 11: Qatar Tomato Ketchup Market Volume (‘000 Tons) Forecast, By End Use (2020-2030)

Table 12: Qatar Tomato Ketchup Market Value (US$ Mn) Forecast, By End Use (2020-2030)

Table 13: Qatar Tomato Ketchup Market Volume (‘000 Tons) Analysis, By Distribution Channel (2015-2019)

Table 14: Qatar Tomato Ketchup Market Value (US$ Mn) Analysis, By Distribution Channel (2015-2019)

Table 15: Qatar Tomato Ketchup Market Volume (‘000 Tons) Forecast, By Distribution Channel (2020-2030)

Table 16: Qatar Tomato Ketchup Market Value (US$ Mn) Forecast, By Distribution Channel (2020-2030)

List of Figures

Figure 1: Qatar Tomato Ketchup Market Size and Y-o-Y Growth, 2020-2030

Figure 2: Qatar Tomato Ketchup Market Opportunity Index, 2020-2030

Figure 3: Qatar Tomato Ketchup Market Share Analysis by Nature - 2020 & 2030

Figure 4: Qatar Tomato Ketchup Market Attractiveness Analysis, by Nature (2020-2030)

Figure 5: Qatar Tomato Ketchup Market Y-o-Y Growth, by Nature (2020-2030)

Figure 6: Qatar Tomato Ketchup Market Share Analysis by Form - 2020 & 2030

Figure 7: Qatar Tomato Ketchup Market Attractiveness Analysis, by Form (2020-2030)

Figure 8: Qatar Tomato Ketchup Market Y-o-Y Growth, by Form (2020-2030)

Figure 9: Qatar Tomato Ketchup Market Share Analysis by End Use - 2020 & 2030

Figure 10: Qatar Tomato Ketchup Market Attractiveness Analysis, by End Use (2020-2030)

Figure 11: Qatar Tomato Ketchup Market Y-o-Y Growth, by End Use (2020-2030)

Figure 12: Qatar Tomato Ketchup Market Share Analysis by Distribution Channel - 2020 & 2030

Figure 13: Qatar Tomato Ketchup Market Attractiveness Analysis, by Distribution Channel (2020-2030)

Figure 14: Qatar Tomato Ketchup Market Y-o-Y Growth, by Distribution Channel (2020-2030)

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Tomato Ketchup Market