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Trans-free products are the products which don't contain trans fatty acids. Trans fats are hydrogenated fats which occur naturally in some foods, a majority of the trans fats are made artificially by the process of hydrogenation where the oil is hardened and are used mainly for frying or as ingredients for processed foods. Trans fats are mainly used with processed and packed foods to increase its shelf life. However, the consumption of trans fats are the main cause of cardiovascular diseases, thus, most of the food manufacturers are avoiding trans fats as an ingredient in their products and are concentrating on manufacturing trans free products.    

Global Tran Free Products Market: Drivers & Restraints

The growth of the global trans free products market is driven by the change in eating habits of the consumers along with inclination of consumers towards healthy foods and rising awareness of health for an active lifestyle. Increasing instances of cardiovascular diseases, heart attacks and strokes caused due to consumption of products high in trans fats, which in turn leads to high cholesterol causing heart issues leading to death. In order to minimize the risk of succumbing to heart issues, consumers worldwide is opting for trans-free products, thus, the augmenting demand for trans-free products among the consumers worldwide is anticipated to drive the global market for trans-free products. On the plus side, stringent government regulations from FDA (Food and Drug Association) to evict use of artificial trans fats from food supply is driving the market for trans-free products globally.  Furthermore, the rise in disposable income of middle-class population along with significant spending of the high-class population on healthy foods are some of the macroeconomic factors that are supplementing the growth of the global trans free products market. Some of the trends noticed in the trans-free products market is the declining consumptions of trans fat products in the developing regions due to the stringent regulations banishing the use of trans fats in the foods, offering opportunities for new trans-free product manufacturers. However, with the elimination of trans fats, manufacturers are adding more saturated fats in the food products which increases the total blood cholesterol and LDL (Low-Density Lipoprotein) cholesterol in the body, this factor might act as a restraint for the global trans free products market.                                

Global Trans Free Products Market: Segmentation

The global trans free products market is segmented on the basis of trans free products types, distribution channel and region

By product types, the global trans free products market is segmented into:

  • Snack Foods
  • Sweets
  • Main Course & Convenience Foods
  • Oils
  • Others

On the basis of distribution channel, the global trans free products market is segmented into:

  • Retail Stores
  • Supermarkets
  • Hypermarkets
  • e-Retailers

Trans Free Products Market: Regional Outlook

Based on the geographies, global trans free products market is segmented into five key regions— North America, Latin America, Europe, APAC, and the Middle East & Africa. Among the aforementioned regions, North America accounts for significant share for trans-free products market, owing to the health awareness among the consumers in the region and prevalence of heart diseases in the region due to consumption of trans fats, which in turn is increasing the demand for trans-free product market in the region. Furthermore, the regulations from the organization such as U.S FDA (Food & Drug Administration) to ban the use of trans fats in the food is further driving the market for trans-free products in the region. Europe market for trans-free products is followed by the North America market and a similar trend is being followed in the region as North America for trans-free products. The Asia-Pacific market for trans-free products market trails behind the Europe market. Over the forecast period, developing markets are expected to grow significantly. Latin America and the Middle East & Africa market is anticipated to exhibit low growth rates among all the regions during the forecast period.      

Global Trans Free Products Market: Key Players

Some of the few players identified in the global trans free products market include Boulder Brands, WESTERN PACIFIC OILS, INC., Cargill, Incorporated., ACH Food Companies, Inc., Bunge North America, Inc., El Peto Products LTD., NMGK Group, and The J.M. Smucker Company among others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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