Tactile Labels Market

Tactile Labels Market: An Overview

The tactile labels are specifically designed labels that enable users to sense or feel the packaging of a product. These labels are textured in a specific way in order to enhance the user experience and further improve the shelf appearance of the products. The tactile labels are also most commonly used to meet specific regulations that are set forward by the authorities in order to warn visually impaired and blind people against hazardous products.

The tactile labels are not only efficient for the manufacturers to set communication medium to visually challenged consumers but also help manufacturers to increase the attractiveness of the packaging in some cases. The tactile printing methods work on a large variety of materials and different finishes and hence expands the choices of manufacturers in these aspects for packaging. The increasing demand for packaging products that includes braille and other similar sensory means of communication is fuelling the demand for tactile labels in the global market. The tactile labels market is anticipated to expand at a steady compound annual growth rate during the foreseeable future.

Tactile Labels Market: Dynamics

There is a rising demand for tactile labels to empower the visually impaired population working in various sectors. The rise in the employment of visually impaired people in various small and medium scale businesses in sectors like non-profit organizations, state government offices, national government offices, agriculture and healthcare among others is increasing the demand for tactile labels in all these sectors. The labels are used to guide the employees across the facility and also warn them against potentially harmful areas or products.

The consistent efforts of the manufacturers in improving the user experience of the products by enhancing the packaging content in various aspects is one of the major trends positively influencing the growth of the tactile labels market. The tactile printing technology is used by the manufacturers to give textures to the packaging that helps in increasing the attractiveness and unique feel of the product. The increasing competitiveness in the FMCG industry is driving the manufacturers to introduce innovative packaging that helps their products stand out on the shelves.

The stringent regulations imposed by the national governments and authorities across the globe on the use of tactile warning labels for specific products is bolstering the growth of the target market. For instance, as specified by the BS EN ISO 11683:1997 of the European legislation, all substances that are readily available to the general population which are identified as harmful, toxic, corrosive or flammable are obligated to have tactile warning labels which are usually raised triangle signs.

The number of manufacturers in the tactile labels market is consistently increasing to satisfy the growing demand for these labels in the global market. The applications of tactile labels in new and unexplored avenues like pharmaceutical products and commonly available hazardous chemicals in supermarkets are on the rise. The manufacturers in the tactile labels market are launching innovative products and are offering customization of various aspects to capture the maximum market share.

As a result of the Covid-19 pandemic, the tactile labels market growth was significantly dampened. This is mainly because of the restrictions and lockdowns imposed by the national governments of various regions. The decreased manufacturing efficiency as a result of reduced manpower and delay in shipment of raw materials due to the restrictions imposed on the logistics and transport industry negatively impacted the market growth. However, with the ongoing lifting and lockdowns and ease on restrictions, the demand for tactile labels is gaining pace in the global market and is anticipated to recover rapidly.

Tactile Labels Market: Segmentation

The tactile labels market can be segmented by product type and end use.

By Product Type, the tactile labels market can be segmented as

• Plain or Clear
• Integrated

By End Use, the tactile labels market can be segmented as

• Chemical
• Food and Beverage
• Agriculture
• Healthcare
• Other Industrial

Tactile Labels Market: Regional Outlook

The rise in awareness regarding equal opportunities for visually impaired people in various sectors of the developing nations of the Asia Pacific region is bolstering the market demand for tactile labels. Europe captures the largest market share in the global tactile labels market with key players operating in the region and stringent regulatory guidelines. North American tactile labels market is projected to expand at a steady compound annual growth rate during the foreseeable future.

Tactile Labels Market: Key Players

Key players in the tactile labels market are,

• Resource Label Group
• Advanced Barcode and Label Technologies
• Reynders Label Printing Pvt. Ltd.
• Eltronis Uk Ltd.
• Arca Etichette S.p.A.
• Multi-Color Corporation
• Hibiscus Plc
• Dongguan Boyue Color Printing Co., Ltd.
• Barspell Technologies
• Guru Corporation Pty Ltd.
• FOCUSales Inc.

The report tactile labels market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on cement packaging market segments and geographies.

Regional Analysis Includes-

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa (MEA)

Reports Highlights:

• A detailed overview of the parent market
• Changing tactile labels market dynamics in the industry
• In-depth tactile labels market segmentation
• Historical, current, and projected market size regarding volume and value
• Recent industry trends and developments in the tactile labels market
• Competitive landscape
• Strategies for key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for players to sustain and enhance their market footprint

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