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Tactile Labels Market: An Overview

The tactile labels are specifically designed labels that enable users to sense or feel the packaging of a product. These labels are textured in a specific way in order to enhance the user experience and further improve the shelf appearance of the products. The tactile labels are also most commonly used to meet specific regulations that are set forward by the authorities in order to warn visually impaired and blind people against hazardous products.

The tactile labels are not only efficient for the manufacturers to set communication medium to visually challenged consumers but also help manufacturers to increase the attractiveness of the packaging in some cases. The tactile printing methods work on a large variety of materials and different finishes and hence expands the choices of manufacturers in these aspects for packaging. The increasing demand for packaging products that includes braille and other similar sensory means of communication is fuelling the demand for tactile labels in the global market. The tactile labels market is anticipated to expand at a steady compound annual growth rate during the foreseeable future.

Tactile Labels Market: Dynamics

There is a rising demand for tactile labels to empower the visually impaired population working in various sectors. The rise in the employment of visually impaired people in various small and medium scale businesses in sectors like non-profit organizations, state government offices, national government offices, agriculture and healthcare among others is increasing the demand for tactile labels in all these sectors. The labels are used to guide the employees across the facility and also warn them against potentially harmful areas or products.

The consistent efforts of the manufacturers in improving the user experience of the products by enhancing the packaging content in various aspects is one of the major trends positively influencing the growth of the tactile labels market. The tactile printing technology is used by the manufacturers to give textures to the packaging that helps in increasing the attractiveness and unique feel of the product. The increasing competitiveness in the FMCG industry is driving the manufacturers to introduce innovative packaging that helps their products stand out on the shelves.

The stringent regulations imposed by the national governments and authorities across the globe on the use of tactile warning labels for specific products is bolstering the growth of the target market. For instance, as specified by the BS EN ISO 11683:1997 of the European legislation, all substances that are readily available to the general population which are identified as harmful, toxic, corrosive or flammable are obligated to have tactile warning labels which are usually raised triangle signs.

The number of manufacturers in the tactile labels market is consistently increasing to satisfy the growing demand for these labels in the global market. The applications of tactile labels in new and unexplored avenues like pharmaceutical products and commonly available hazardous chemicals in supermarkets are on the rise. The manufacturers in the tactile labels market are launching innovative products and are offering customization of various aspects to capture the maximum market share.

As a result of the Covid-19 pandemic, the tactile labels market growth was significantly dampened. This is mainly because of the restrictions and lockdowns imposed by the national governments of various regions. The decreased manufacturing efficiency as a result of reduced manpower and delay in shipment of raw materials due to the restrictions imposed on the logistics and transport industry negatively impacted the market growth. However, with the ongoing lifting and lockdowns and ease on restrictions, the demand for tactile labels is gaining pace in the global market and is anticipated to recover rapidly.

Tactile Labels Market: Segmentation

The tactile labels market can be segmented by product type and end use.

By Product Type, the tactile labels market can be segmented as

  • Plain or Clear
  • Integrated

By End Use, the tactile labels market can be segmented as

  • Chemical
  • Food and Beverage
  • Agriculture
  • Healthcare
  • Other Industrial

Tactile Labels Market: Regional Outlook

The rise in awareness regarding equal opportunities for visually impaired people in various sectors of the developing nations of the Asia Pacific region is bolstering the market demand for tactile labels. Europe captures the largest market share in the global tactile labels market with key players operating in the region and stringent regulatory guidelines. North American tactile labels market is projected to expand at a steady compound annual growth rate during the foreseeable future.

Tactile Labels Market: Key Players

Key players in the tactile labels market are,

  • Resource Label Group
  • Advanced Barcode and Label Technologies
  • Reynders Label Printing Pvt. Ltd.
  • Eltronis Uk Ltd.
  • Arca Etichette S.p.A.
  • Multi-Color Corporation
  • Hibiscus Plc
  • Dongguan Boyue Color Printing Co., Ltd.
  • Barspell Technologies
  • Guru Corporation Pty Ltd.
  • FOCUSales Inc.

The report tactile labels market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on cement packaging market segments and geographies.

Regional Analysis Includes-

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa (MEA)

Reports Highlights:

  • A detailed overview of the parent market
  • Changing tactile labels market dynamics in the industry
  • In-depth tactile labels market segmentation
  • Historical, current, and projected market size regarding volume and value
  • Recent industry trends and developments in the tactile labels market
  • Competitive landscape
  • Strategies for key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for players to sustain and enhance their market footprint

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Tactile Labels Market