Global overlaminates market: Introduction

Overlaminates are used to prevent damage to your asset. Overlaminates are widely used to protect the surfaces of graphics, warning & critical information labels, medical forms, and signatures. Overlaminates are anticipated to witness an increase in preference for protection of printed decals, during the forecast period, as the need for custom-printed products grows. Overlaminates are designed to protect and prolong the life of graphics and images. Product customization has emerged as a key trend across the world, fueled by the advent of high quality printing equipment. Overlaminates are made up of various types including polypropylene based, thermal transfer printable and silicone release coated. High quality printing and graphics have assumed a crucial role in customization these days, with customers desiring personalized designs for a unique appearance. Therefore, customization is practiced in key industries, such as electrical & electronics, and the automotive industry. They are also available in various thicknesses. Manufacturers of overlaminates are focused on additional features for enhanced appearance, such as a selection of pearlescent and glittering starlight decorative overlaminates, to cater to their clients’ requirements. Apart from enhancing the appearance of the product, overlaminates also prevent scratching or scraping of the surface. Therefore, the global overlaminates market is expected to have a largely positive outlook, over the forecast period.

Global overlaminates market: Dynamics

The global overlaminates market is growing on the backdrop of increasing printing and graphics industry across the globe. The global graphic printing industry has undergone significant transformation in the last decade, generating higher demand for custom printed products. In addition to decals and prints on the surfaces of vehicles and electronic devices, overlaminates are also used to protect the surfaces of labels. The availability of overlaminates in various thicknesses in the market is expected to drive the global overlaminates market during the forecast period. Changing consumer requirements and expectations regarding product differentiation and appearance are the two key factors expected to play a pivotal role in the growth of the global overlaminates market during the forecast period. In addition, constant innovation has led manufacturers of overlaminates to include additional features such as UV stabilizers, to enhance the life of graphics. The desire for custom printed products is one of the global consumer trends which is here to stay well beyond the forecast period. Therefore, there are no key challenges to the growth of the market. However, there is plenty of scope for growth of the market in the emerging economies, where evolution in consumer trends is bringing a significant change in the way the consumer goods sector operates.

Global Overlaminates market: Segmentation

The global Overlaminates market is segmented as –

On the basis of types, the global overlaminates market has been segmented as­­:

  • Polypropylene based
  • Thermal transfer printable
  • Silicone release coated

On the basis of thickness, the overlaminates market has been segmented as:

  • Up to 24 microns
  • 24 -36 microns
  • 36 microns & above

*Pricing for the global overlaminates market has been captured on the basis of thickness.

On the basis of end use, the global overlaminates market has been segmented as:

  • Automotive
  • Electricals & Electronics
  • Household
  • Others

On the basis of finish, the global overlaminates market has been segmented as:

  • Gloss
  • Matte
  • Satin
  • Luster

Global overlaminates market: Geographic Outlook

The global overlaminates market has been divided into seven key regions –

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East & Africa (MEA)

The North America overlaminates market is expected to dominate the global overlaminates market, during the next decade. This is attributed to a mature consumer base for overlaminates in the region. The Western Europe overlaminates market is expected to follow the North America overlaminates market closely. Asia Pacific region presents lucrative opportunities for the growth of the global overlaminates market. The Middle East & Africa region is expected contribute significantly to the growth of the global overlaminates market during the forecast period, especially the automotive sector GCC countries.

Global overlaminates market: Key Players

Few of the key players operating in the global overlaminates market are – 3M Company, Arlon Graphics, LLC., Acpo ltd., STA, LLC, UPM Raflatac, Catalina Graphic Films, Inc., and DUNMORE Corporation, among others.

overlaminates market

Western Europe accounts for the highest production volume share for overlaminates, followed by the Asia Pacific excluding Japan (APeJ) region, and North America, in 2018.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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