Evolving trends, such as gluten-free, non-allergen, non-dairy, and clean label have induced a shift in consumer behavior. A noticeable shift towards healthy food products that offer functional benefits has been witnessed in the recent years. The shift in consumer behavior has benefitted many industries; micronized protein industry is no exception. Among the various types of micronized pea proteins available in the market, demand for pea proteins has been especially noticeable.

Micronized pea proteins meet the need for low calorie content, and are easy to digest and suitable for vegans. The demand for plant-based proteins has been on the rise, with an increasing number of population cutting down or cutting out meat and becoming flexitarian, meat reducers, and semi-vegetarians.

Micronized pea protein is one of the recent advances in the plant-based proteins space, which is suitable for plant-based diets, high-protein beverages, snacks, and sports nutrition. Relatively small particle size of micronized pea protein aids food processors in binding, gelling, emulsifying, enhanced nutrition, while maintaining the bioavailability of the proteins. Growing application of micronized plant-based proteins, especially in vegan protein shakes beverages on the back of their cleaner flavor, smoother mouthfeel, and better suspension is likely to influence the growth of micronized pea protein market.

Micronized Pea Protein Market Dynamics

Demand for ‘Convenient Proteins’ Driving Sales

Rapid consumer inclination towards vegetarianism and veganism due to rising concerns regarding the negative impact of meat consumption on environment has led to surge in the demand for plant-based proteins. With growing popularity of pea protein as ingredient in range of health-centric food and beverages, ingredient suppliers are exploring innovative delivery forms of these proteins including isolates, concentrates, micronized, and others that help increase their uptake as well as improve convenience and ease-of-use.

Gains Underpinned by Growing Application in Novel Food Technologies

The micronized pea protein market is expected to witness a steady growth in the future with an increase in use of proteins in food applications both for nutritional reason and food technologies such as water binding, emulsification, particle suspension, aeration, and others. Gradual rise in the demand for micronized pea protein can also be attributed to its fine particle size that helps provide essential amino acid profile. Moreover, growth in the health-conscious population willing to invest in food products that offer added nutritional value is likely to create opportunities for stakeholders.

Micronized pea proteins are becoming a big thing in sport nutrition and weight management, owing to their low calorie and high protein content. Increasing demand and popularity of these products will remain crucial to how this market will evolve in the future. In addition, the food & beverage industry is focusing on adoption of micronized pea protein as an important ingredient for gluten free bakery products, cereals, snack bars, extruded snacks, ice creams, and other desserts. For instance, in March 2018, ice cream producer McConnell’s introduced its first dairy-free frozen dessert made from a proprietary blend of 100% of micronized pea protein.

Micronized Pea Protein Market Segmentation

On the basis of application, the micronized pea protein market can be segmented into:

  • Sports Nutrition
  • Dietary Supplements
  • Bakery & Snacks
  • Beverages
  • Desserts
  • Meat Substitutes

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Micronized Pea Protein Market

Pre Book