Matte Film Market: Overview

Matte Films are specially designed polyester film with a medium haze, medium gloss and an outstanding matt & grainy coating. Upon metallization, this matte film provides a luxury appearance / aesthetics (silver finish) which can provide product distinction in an increasingly competitive marketplace for any surface materials.

Matte Film has an increasingly growing demand for packaging materials, particularly for the food, beverage and pharmaceutical industries, to provide greater security to their products. As the use of plastic matte films has become more widespread, questions have emerged over their ability to facilitate the diffusion of gases and vapours that can threaten the consistency and innovative barrier films and coatings is addressing health of packaging goods. Intelligent packaging materials like Matte films is now play a crucial role in successful and digital packaging to increase product shelf-life and provide a clear indicator of product status and quality.

Matte Film Market: Dynamics

Screen Protectors to drive market growth for Matte Film Market

Growing competition for the Screen Protection is expected to propel the Matte Film market due to major technical advancements. In addition, due to the matte film lower production costs, the industry is expected to benefit from the declining prices of the screen protectors. On a smartphone, the screen protectors with Matte Film form an intrinsic aspect of the user purchasing process. High smartphone prices, combined with the possibility of screen damage, have fuelled screen protector with Matte film sales over the last few years. Due to growing shipments sponsored by the e-commerce industry, demand for screen protector with Matte films is further expected to see a notable development. Increasing demand for upgraded and pre-used smartphones is expected to fuel demand for screen protectors with Matte film due to the reduced costs. In addition, increasing product design advances are expected to fuel the growth of the mobile screen protector market, such as the launch of 2.5D and 3D screen protectors that improve the user experience.

The automobile industry to face growing trend of matte film application in coming future

As innovations in the automotive industry has increased production rate, the scale of the matte film market is expected to represent substantial growth in the coming years for automobile industry as well. Throughout the automotive industry the matte film is commonly used to cover the components that are more prone to abrasion or injury. Matte film is used in specific car components such as bonnet, door cover, rear bumper, front bumper, side skirt, steering windshield, etc. The Matte film covers the car from soil, grease, mud, bugs etc. caused by surface stains. Matte film also helps a long period of time to keep the vehicle surface finish flawless. In effect, growing demand for lightweight vehicles and hybrid cars will boost the market for matte finish films in the coming years.

Matte Film Market: Segmentation

On the basis of material used, the global Matte Film market is segmented into:

  • Tempered glass
  • PET
  • TPU
  • BOPP
  • PE

On the basis of End-Use, the global Matte film market is segmented into:

  • Food & Beverage
  • Cosmetic
  • Home and personal care
  • Pharmaceuticals
  • Electronic Industries
  • Automobile Industries

Matte Film Market: Regional Outlook

Asia Pacific accounted for over 52.0% share of the global volume in 2018 owing to significant demand for smartphones. Furthermore, rising competition for smartphones with low cost advanced technologies is projected to fuel competition for smartphones over the forecast period. Increasing disposable income, combined with rising smartphone choice, is expected to lead to the growth of the regional sector. Increasing urbanization is projected to result in an enhanced logistics network in emerging economies such as India and China, along with the booming e-commerce industries. It will in effect boost commodity demand over the projected era. Increasing raw material supply, combined with the emergence of a variety of suppliers, is projected to minimize the screen protector costs, thus boosting the growth of the Asia Pacific industry.

Matte Film Market: Key Players

  • ECOLA
  • 3M
  • Tekra
  • Tech Armor
  • Belkin
  • iPearl
  • Zagg
  • IllumiShield
  • Top-Case
  • Kuzy
  • NuShield Screen Protector

COVID-19 impact on the Matte Film Market

As the spread of coronavirus is engulfing the world the pandemic is on rise many of the automobile industries and electronic industries have are severely hit with the impact of the coronavirus. Many plants have been temporarily shut down in Europe by the European Automobile Manufacturers’ Association due to the supply shortage and collapsing demand of automobiles in the market. Also, many of the employees are facing with coronavirus infections have to be either admitted to hospitals or home quarantined. But many of the European automobile industry have ongoing production of emergency services vehicles such as Ambulance, Firefighters, Law enforcing vehicles Etc. So, As Europe being the major players of the automobile industry and automobile as the major driver for matte film market it has adversely effected the market growth of Matte films.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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