Masking Films Market: Overview

Masking films are used for high-performance applications which is used in various end-use industries which include automotive, industrial, marine and electronics.. Use of masking films enables automotive manufacturers to impart an accurate and unique appearance. Masking films are used for internal and external environments and a range of colors of masking films are available for identification purpose. Masking films manufacturers are providing customized production services through flexible manufacturing practices. Masking films protect the surface from pollution, scratches during the process of production, transportation and installation. Masking films manufacturers cater diverse market segments and produce films for varied applications. Sealing, bundling, labeling and attaching are the prominent applications of masking films.

Masking Films Market: Dynamics

The global packaging industry has undergone significant transformation, during past couple of decades, driven by evolving consumer level and design level trends. Significant improvements have been made in the way products are packaged. Several factors are expected to fuel the growth of the global masking films market. Very high-temperature resistance, easy and clean removal, instant adhesion at touch are some of the prominent factors driving the growth of the global masking films market. With the  rise in demand of masking films, manufacturers have been actively innovating their products. This is expected to increase competition and facilitate growth. Despite the positive factors there are certain factors which hinder the growth of the sales of masking films. Rise in use of nanotechnology in place of masking films has witnessed growth in Research & Development on new technologies to produce advanced protective coatings. In comparison with the masking films these coatings provides anti-corrosion, anti-carbonation and anti-microbial protection coupled with enhanced durability. Overall the global outlook of masking films is expected to remain positive during the forecast period.

Masking Films Market: Segmentation

The global Masking Films market has been segmented as follows -

On the basis of thickness, the market has been segmented as:

  • Up to 25 microns
  • 25 microns- 50 microns
  • 50 microns – 100 microns
  • 100 microns – 150 microns
  • Above 150 microns

On the basis of end use, the market has been segmented as:

  • Automotive Industry
  • Construction and Interior
  • Paint Industry
  • Industrial
  • Healthcare
  • Others

On the basis of material, the market has been segmented as :

  • Polyethylene (PE)
  • Polyethylene Terephthalate (PET)
  • Polypropylene (PP)
  • Polyurethane (PU)
  • Poly Vinyl Chloride (PVC)
  • Others

Masking Films Market: Regional Outlook

The Western Europe region is expected to lead the global masking films market, both in terms of production and demand. The Germany masking films market is expected to be the key contributor of the growth of Western Europe masking films market. This is expected to closely follow the Asia Pacific region, which provides the lucrative opportunity  for the growth of the global as well as regional masking films market. Emerging countries such as China and India is expected to create lucrative opportunity of the global masking films market. The North America region owing to large consumer retail industry is expected to witness moderate growth in the regional masking films market during the forecast period. The U.S will remain the largest marketplace of masking films, while Canada is expected to register notable growth during the forecast period. The APEJ and Latin America masking films market is poised to witness significant growth during the forecast period. The MEA masking films market is expected to register sluggish growth during the forecast period. Globally, the outlook of masking films is expected to remain positive during the forecast period.

Key Developments of Masking Films

  • In 2014, Nitto Denko Corp launched aircraft anti-corrosion and moisture barrier materials for masking tapes and films to be used in aircraft related products.
  • In July 2016, Chargeurs Protective Films acquired the entire capital of Main Tape, Inc., which is one of the leading manufacturers of plastic films for protection of temporary surfaces, from Nekoosa Holdings, Inc.

Masking Films Market: Key Players

Few of the leading players operating in the market are – Shurtape UK Ltd, Corydon Converting, Guangzhou Fuxin Plastic Co.,Ltd, Chargeurs S.A., Nitto Denko Corp and among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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