Keto flour can be defined as the flour that is being increasingly used as a replacement for conventional flours, without compromising functionality, texture, and taste. Keto flours are generally marketed as low-carb flours by a majority of the key players, owing to their low carb content as compared to regular flours. Keto flour is specially formulated for keto dieters and consumers looking for an extremely low-carb diet. It offers unexceptional versatility in various commercial as well as retail applications in the food and beverage industry. There are various types of keto flours available in the global markets that are rich in vitamins, minerals, and other essential nutrients.
The concept of health and wellness has changed considerably over the years. Consumers are increasingly adopting products that offer any type of additional benefits related to health and wellbeing and tend to favor products that are produced in a more sustainable way, such as natural snack products that are processed using natural and healthy ingredients. Consumers are becoming more knowledgeable and health-conscious, leading to the increased demand for natural food ingredients. These factors can be considered to be favorable for the surge in demand for keto flours in the global food and beverage industry. However, the high prices of keto flour as compared to conventional flours can prove to be a major restraining factor for the keto flour market, especially in the emerging markets.
Surge in Demand for Keto Products in Retail Industry to Trigger Sales of Keto Flour
The Keto diet is promoted for the various health benefits offered by keto products. The Keto diet is gaining immense popularity among athletes and other consumers aiming to lose weight. More and more manufacturers in the food and beverage industry are emphasizing offering keto diet products that help support keto consumers to achieve their goals. Keto flour is one of these products that improve overall health and supports consumers with weight loss, diabetes, and some other metabolic diseases. Keto flour is known to be fortified with superfood seeds and contains enormously high fiber and protein and extremely low in carbohydrates. The unique nutritional profile offered by keto flour and its versatility in the food and beverage industry are the factors contributing to the growth of the global keto flour market.
Based on the type, the global Keto Flour market can be segmented as follows
Based on the end-use, the global Keto Flour market can be segmented as follows
Based on the distribution channel, the global Keto Flour market can be segmented as follows
Based on the region, the global Keto Flour market can be segmented as follows
Some of the key players operating in the keto flour market are Bajo Foods Private Limited, Ardent Mills, Texas Star Nut & Food Co., Nature's Eats., Blue Diamond Growers, King Arthur Baking Company, Inc., Betterbody Foods Inc., and few others.
Key players engaged in the production of keto flour are focusing on a product expansion strategy to provide customers with unmatched formulations for keto and low net carb applications. Consumer interest in a low-carb diet continues to rise as consumers are looking for solutions that match their personal health values and preferences. Key players are also taking efforts to meet evolving consumer demand for healthier options, including plant-based protein and fiber. Consumers are looking for ‘new and exotic’ options, which is expected to open new room of opportunities for the key players operating in the keto flour market. The enduring popularity of the keto diet paves the way for key players to introduce different keto products.
In terms of geography, Europe is expected to show the highest influence on the keto flour market, as it is considered to be the home to the greatest share of keto consumers. The increasing health consciousness among consumers and the rise in awareness regarding health and weight loss benefits associated with the adaption of a keto diet are the major factors for the highest market share of Europe in the keto flour market. Followed by Europe, North America is anticipated to hold the second-highest market share in the global keto flour market. According to Google Trends, the search frequency for ‘keto diet’ remains very strong in the U.S., with an 850% increase in search volume in the last four years. The emerging markets of South Asia and East Asia are expected to hold a relatively lower share in the global keto flour market, but expected to witness the highest growth rate in the forecast period.
The spread of Covid-19 has forced a majority of the countries to declare a state of health emergency to limit the spread of the virus. The global food and beverage industry, one of the most important industries of the global economy, is also expected to witness a steep decline due to the affected industrial activities. Shortage of raw materials, affected workforce, disturbed supply chain, and value chain, and uncertain consumer demand for food products are the major factors that are affecting the global food and beverage industry. However, the impact of Covid-19 on the keto flour market is expected to be moderate owing to the increased demand for natural and healthy food products from the retail industry.
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