Grain Mixtures: Market Outlook

Grain mixtures is a mix of different types of grains that are formulated for giving optimal nutrition value in food and feed. According to the Canadian Grain Commission, grain mixtures is composed of mainly wheat, rye, barley, oats, triticale, and other varieties of oats; a nutrition-rich mixture that is derived from variety of grains. The grain mixtures that are used for human consumption and animal consumption have different ratios of ingredients and different grades with some mixed grain products having customizable options as well. The grain mixtures are a rich source of energy, protein, dietary fibres, vitamins, and minerals. Owing to the rising trend of healthy foods and well-being, the market for grain mixtures hold promising returns in future. Over the years, the healthy food trends have also made a considerable impact on the animal husbandry sector with the introduction of nutritious, refined, and unadulterated feed. The ongoing pandemic and the similar unpredictable crisis in the near future is bound to put strain on the food and feed quality, eventually inculcating a sense of healthy food consumption and developing immunity among the consumers.

The Role of Grain Mixtures as a Medium for Essential Nutrients and Disease Prevention to Maintain a Consistent Demand in the Market

The grain mixtures can be used for the prevention and better management of different types of diseases in humans and animals. For instance, the millet in the poultry feed is used for growing, laying and fattening ration and along with that it also helps in easing digestion and increasing body temperature. Lactose fermentation of grain mixtures help in supplying vitamins and minerals to birds and poultry. Feeding the cattle with proper balanced grain mixtures avoids the occurrence of acidosis and founder. When it comes to human consumption, the grain mixtures are the best options for fighting disease such as obesity, cancer, skin problems, blood pressure, heart failure, hair problems, diabetes, intestinal disorders and weakness. The intake of grain mixtures ensures glucose levels and a healthy digestive track. Recent advancements in technology have upgraded the grain mixtures to be tastier along with being healthy and nutrient-rich. Owing to the display of super food qualities, the grain mixtures are projected to show a strong positive growth trajectory over the forecast period of next ten years.

Global Grain Mixtures: Market Segmentation

Based on Grain Type, grain mixtures can be segmented as:-

  • Wheat
  • Rice
  • Oats
  • Cornmeal
  • Barley
  • Other cereal grains

Based on End Use Products, grain mixtures can be segmented as:-

  • Yeasts breads and rolls
  • Cereals and pasta
  • Ready-to-eat cereals
  • Mixtures mainly grain
  • Poultry & bird feed
  • Cattle Feed
  • Fish feed

Based on Application, grain mixtures can be segmented as:-

  • Human Consumption
  • Animal Consumption

Based on Nature, grain mixtures can be segmented as:-

  • Organic
  • Conventional

Based on Distribution Channel, grain mixtures can be segmented as:-

  • Business to Business
  • Business to Consumers
    • Hypermarkets
    • Supermarkets
    • Convenience Store
    • Online Retailers
    • Others

Global Grain Mixtures: Key Players

Some of the key players manufacturing grain mixtures are as follows – AB Mauri India Pvt. Lt, Orowheat, Wibs, Lluvia Bakery, Bonn Nutrients Pvt. Ltd, Swiss Bake Ingredients Pvt. Ltd., Jiwa Store, Shri Vishvakarma (Emery Stones) Industries Pvt. Ltd., Sita Shree Food Products Ltd., Ardent Mills, Advanced Chemical Industries Limited., Manildra Flour Mills, General Mills Inc., Golden Grain Mills, Muffets and Tuffets, English Oven, Bakels Worldwide, and Hodgson Mill.

Opportunities for Global Grain Mixtures Market Participants:

The demand for super foods and changing eating habits is going to increase the demand for grain mixtures in the near future. The increasing popularity of organic foods and increasing demand for allergen friendly foods such as gluten-free, GMO-free is expected to further felt he market growth. The market players should invest in the nutraceutical aspect of grain mixtures as it helps in fighting chronic diseases such as cancer and diabetes. The inclination of vast majority of consumers to the snacks and fast food segment to boost the demand for grain mixtures. North America and Europe market are expected to dominate the global grain mixtures market. Latin America, Oceania, and South Asia to display a fast growth rate in the global grain mixtures market.

COVID-19 Impact:

The initial phase of COVID-19 had a drastic impact on the stable demand of grain mixtures in both the food and feed sector. The disruption in business activities was mainly due to a temporary ban on international trade of grains resulting in a shortage of grains such as soybean, maize, barley, and wheat. The drastic measures such as nationwide lockdowns in different parts of the world to curb the spread of the disease hugely impacted the B2B trade. At present, the measures have been relaxed to keep up with the recovery of the markets including the grain mixtures market.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

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