Get In Touch

Filling Fats Market Introduction

Filling fats are mixtures of sugar, fat, and ingredients providing flavors such as fruit pastes or essences, cocoa solids, nut paste, and milk solids. Filling fats are used in bakery products such as biscuits, cookies, toffee, and other baked goods. They are also used for enrobed filling in both soft and hard enrobing and for the fillings that have cooling effects.

Filling fats offer various benefits such as preventing bloom, increasing shelf life, suitable for warm climates and non-optimal storage conditions, improves nutritional profile and lower saturates, and suitable for products with high nut and high oil content. Food producers focus on various aspects while selecting suitable filling fats such as consistency of filling to fit character of end product, melting behavior of filling fat, and technology used during filling production and process.

Filling Fats Market- Notable Developments

  • Cargill has launched a new range of filling fats in Europe known as CremoFLEX. These new filling fats can be tailored as per the need of the formulation and can be used in various products such as filled cookies, sandwich, biscuits, filled chocolates and wafers.
  • In 2018, AAK conducted the survey of the US and European consumers found that more than 65% of consumers described chocolate as one of the permissible indulgence. In response to growing demand for chocolate fillings, manufacturers are producing confectionery and chocolate filling fats with hard and soft texture along with the focus on interaction of filling fats with other ingredients in the product.

Wilmar International Limited

Founded in 1991, Wilmar International Limited is located in Singapore. The company manufactures consumer products, specialty fats, edible oil refining, oilseeds crushing, and grain processing.

Intercontinental Specialty Fats SDN. BHD.

Founded in 1973, Intercontinental Specialty Fats SDN. BHD. Is located in Malaysia. The company produces specialty fats and oils for food products globally. It also offers fats and oils for enrobing, molding, and filing in confectionery and chocolate products.


Founded in 1975, IFFCO is located in UAE. The company produces range of consumer products including a specific range of filling fats and also offer low saturated fats and zero trans fats.


Founded in 1997, KONTI is located in Ukraine. The company produces wide range of confectionery products, cookies, soft biscuits, wafers, crackers, sweets and caramel.

Filling Fats Market Dynamics

Robust Growth in New Bakery Products Driving Demand for Filling Fats

The demand for bakery products is growing worldwide owing to the introduction of new bakery products with improved taste and flavors. Food companies are producing new types of cookies and biscuits with better appearance, texture, and flavor. For instance, biscuits with creamy chocolate center are being produced and on the other hand chocolates with center filling of chocolate or milk liquid are also being offered. All these new products in the bakery and confectionery industry are driving the demand for filling fats.

With wide application of filling fats in baked products, food producers in the filling fats market are focusing on producing fillings with reduced fat content in order to ensure microbial stability, offering mousse-like texture with low density, and to be used in moist products like cakes and pastries.

New Filling Fats for Better Properties and Reduced Fat Content in Food Products

New filling fats are being introduced by food producers to meet the customer demand for low fat, nutrition, and clean label products. Food companies are increasingly investing in the research and development of new filling fats with new ingredients for low-fat bakery and confectionery products. For instance, in 2016, AAK launched new brand of confectionery filling fats known as Confao with no hydrogenation and zero trans-fat.

Similarly, companies are introducing new filling fats offering various benefits such as

  • Providing excellent flavor and mouthfeel
  • Inhibiting moisture and oil migration and offering high stability
  • Accelerate processing and ensuring minimal waste
  • Provide excellent cooling sensation and steep melting
  • Preventing blooming and ensuring prolonged shelf life

Producers in the filling fats market are also trying to deliver chocolates, biscuits, cookies, and cakes fillings that are low in saturated fatty acids along with cost-efficiency.

Technical Challenges leading to Deterioration of Product Shelf-Life

In terms of filling fats, maintaining product quality through the shelf-life of the product, especially when nuts are added to the recipe has emerged as one of the biggest challenges. Nuts are being added on a large scale in baked and confectionery products to offer premium product, with health benefits and crunchy texture. However, nut oil has the tendency to migrate from filling into chocolate coating, thereby, increasing the risk of bloom in the product.

Another challenge is improving product texture. It is difficult to decide which type of filling fat should be added to the product. For instance, soft filling fat leads to the challenge of maintaining quality of the product throughout its shelf-life owing to the faster migration of filling fats oil content to the surface of chocolate shell. This can also result in dryness of the filling fat in addition to the chocolate surface turning grey.

Filling Fats Market Segmentation

Based on the application, the filling fats market is segmented into

  • Confectionery Fillings
  • Chocolate Center Fillings
  • Biscuits/Wafer Fillings

Based on the texture, the filling fats market is segmented into

  • Hard
  • Soft
  • Medium
  • Aerated

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Filling Fats Market

Pre Book