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Essiac tea or essiac is obtained from a mixture of herbs, and mostly content constitutes burdock root and sheep sorrel. The essiac tea was first introduced in a cancer treatment in a hospital and the key players of this market consider certifying their essiac tea by the same organization- Rene Cassie, and which also denote the high quality of the product. The essiac is known to have many medicinal properties and a strong anti-cancer agent. However, its medicinal usage and claims have not been confirmed or proven till date. The essiac tea market has a considerable share in the functional beverages market. The essiac market is also a contributor in the dietary supplements market. Amongst consumers, it is an optional and experimental product for health applications or more preferably in the treatment of cancer.

Essiac Tea Market: Segmentation

The essiac tea market can be segmented on the basis of source, applications and distribution channel.

On the basis of source, the essiac tea market can be segmented as organic and conventional based on the source of the botanical plants.

On the basis of applications, the essiac tea market can be segmented as dietary supplements, pharmaceuticals and functional beverages. The dietary supplements are sold as essiac tea capsules.

On the basis of distribution channel, the essiac tea market can be segmented as direct sales and indirect sales. The indirect sales channel can be further segmented as pharmacy stores, convenience stores, retailers and online retailers.

Essiac Tea Market: Drivers, Restraints, and Trends

The essiac tea market is specially driven by factors like consumer awareness about the benefits of functional teas and beverages. The essiac tea market is also seen as a supplementary treatment for cancer along with other therapies. Given the terror of cancer amongst people, the essiac tea, however ineffective, has consumers’ attraction, and makes this a crucial factor in the growth of the essiac tea market. The essiac tea market trends are based on consumer pull towards more natural health products and the awareness about the side-effects of conventional therapies. Health-conscious people are very keen on trying functional food and beverages and essiac tea market is an important facet in the functional beverage market. The essiac tea market many restraints. The major restraint is the macro-economic factor such as lack of support of government and pharmaceutical bodies for the essiac tea market. All research on the essiac tea highlights essiac tea’s incompetency for the treatment of cancer, and this is a principal factor governing the essiac tea market. The essiac tea market is also thwarted by less consumer awareness in under-developed countries. The social media factors like health magazines and websites also influence the growth of the essiac tea market.

Essiac Tea Market: Regional Outlook

The essiac tea market in North and Latin America is influenced by various macro-economic factors and consumer acceptability. The essiac tea market is also impacted by the tea and coffee-consumers looking for a more healthy option. In Europe, the essiac tea market is expected to have a very slow growth in essiac tea market due to consumer demand and acceptability for only certified products and approved products. The essiac tea market is expected to have slow growth due to less consumer awareness, few developed countries have shown recent trends for the product but sums up to be a weak factor in the growth of the market. The Middle East and Africa shows some likelihood for the growth of the market due to distribution channels and cheap availability of the products in this region.

Essiac Tea Market: Key Players

  1. Swanson Group Inc.
  2. Starwest Botanicals, Inc
  3. Rene Caisse Tea
  4. Organa International
  5. Western Botanicals Inc.
  6. Tehachapi Tea Company, LLC

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Essiac Tea Market

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