Endoscopy is a procedure used to examine the internal organs of the human body such as, digestive tract, esophagus, stomach, and duodenum. Endoscope is helpful to detect conditions such as ulcers, abdominal pain, and gastrointestinal conditions. Endoscopy has revolutionized the disease-diagnosis process & thus is useful to perform surgeries. It has reduced post-surgery complications. Generally, upper endoscopy is performed to detect possible problems with the stomach, esophagus, duodenum, as well as to evaluate disease symptoms such as nausea, upper abdominal pain or intestinal bleeding, anemia, difficulty in swallowing, and vomiting. Upper endoscopy provides more accurate results than an X-ray for detecting smaller abnormalities or inflammation such as tumors or ulcers. Endoscopic instruments are key for the success of the procedure and work directly toward the betterment of the patient. Minimal scarring, less chance of infection, and shorter hospital stays are benefits of endoscopic procedures. Six to eight hours of fasting prior to the procedure is required of upper endoscopy or ERCP. Stools must be cleared for colon examination. A sedative is provided for most examinations carried out with an endoscope. Endoscopy has several names depending on which portion of the body is being examined. Primary arthroscopy is used to examine or study the joints, bronchoscopy for lungs, colonoscopy and sigmoidoscopy for large intestine, cystoscopy and ureteroscopy for urinary system, laparoscopy for abdomen or pelvis, and upper gastrointestinal endoscopy for esophagus and stomach.
Market drivers for the global endoscopic imaging market are increasing prevalence of cancer, gastrointestinal & chronic diseases, and obesity. Changes in lifestyle is playing a major role in driving the global endoscopic imaging market. Increasing awareness about invasive surgeries, for instance, ACL reconstruction, is a key driver for the global endoscopic imaging market. High pricing and lack of skilled surgeons and technicians are restraints for the global endoscopic imaging market.
The global endoscopic imaging market can be segmented into products and applications. In terms of products, the market can be segmented into endoscopes, visualization equipment, and other endoscopy equipment. The endoscopes segment can be further sub-segmented into flexible endoscopes, rigid endoscopes, capsule endoscopes, and robot-assisted endoscopes. The visualization equipment segment includes endoscopy cameras, video processors & converters, transmitters & receivers, endoscopic light sources, carts, displays & monitors, video recorders and other visualization devices.
In terms of applications, the global endoscopic imaging market can be segmented into arthroscopy, bronchoscopy, colonoscopy, colposcopy, cystoscopy, gastroscopy, esophagoscopy, laparoscopy, laryngoscopy, neuroendoscopy, proctoscopy, sigmoidoscopy, thoracoscopy, ERCP, and others. The gastroscopy segment account the largest share of the market in 2016.
In terms of end-user, the global endoscopic imaging market can be segmented into hospitals, ambulatory surgical centers, academic research laboratories, and diagnostic laboratories. In terms of revenue, the hospitals segment held a prominent share of the global endoscopic imaging market.
In terms of geography, the global endoscopic imaging market can be segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is a key region for the global endoscopic imaging market, followed by Europe and Asia Pacific. The U.S. was major contributor to the endoscopic imaging market, in terms of revenue, in North America. The endoscopic imaging market in Asia Pacific is expanding rapidly due to the increase in number of least invasive surgeries. However, the Asia Pacific region is projected to be the most attractive market in the near future, especially in emerging economies such as such as India, China, and Japan, due to its better healthcare infrastructure, economic growth, and improving insurance payer, expending and developing private healthcare sector with increasing awareness amongst people due to educational progress.
Key players operating in the global endoscopic imaging market include Olympus Corporation, HOYA Corporation, Fujifilm, Johnson & Johnson, Boston Scientific Corporation, Covidien Plc, Stryker Corporation, Medtronic Plc, Cook Medical Incorporated, Arthrex Inc, CONMED Corporation, Smith & Nephew Plc, KARL STORZ GmbH & Co. KG, and B.Braun Melsungen Ag.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.