Introduction to Cushioning Materials Market

Cushioning Materials are designed for shock absorption which occurs due to crushing. Basically, cushioning materials are used for shock and vibration protection. Cushioning materials are used inside a shipping container which includes box, package or any other primary/secondary packaging solution. The global cushioning materials market outlook is expected to be positive during the forecast period. The increment in the demand for secured packaging solutions is expected to boost the global cushioning materials market growth in the upcoming years. Cushioning materials are made up of different types of materials such as paper, plastic, and recycled pulp. Paper cushioning materials are preferred by manufacturers, as they are recyclable and adds value to sustainability. The increasing global demand for electronics products and food products is expected to trigger the cushioning materials market growth. The global demand for cushioning materials is expected to increase in the near future, due to increment in investments in the packaging industry. The packaging manufacturers and distributors provide custom made cushioning materials which includes their logo printed on it. 

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Dynamics of Cushioning Materials Market

The increasing demand for protective packaging is expected to fuel the cushioning materials market globally. For some products primary packaging is necessary to avoid breakages and scratches, along-with that cushioning materials is used to enhance the protection. The global demand for cushioning materials is expected to grow at a high pace, owing to increment in e-commerce. Manufacturers offer cushioning materials that are lightweight as well as can be disposed. Plastic based cushioning materials are avoided due to changing preferences for plastic. Ban on foam-based materials in various countries such as U.S. and Germany is expected to impact the global cushioning materials market. Cushioning materials are used for void filling and some materials are used for wrapping such as films. The recyclable nature of the paper based is fueling the growth of cushioning materials market, as the nearly 50% of the plastic waste generated is due to plastic based packaging. This factor in turn reduces the demand for foam wraps and fillers. The introduction of new packaging solutions is expected to hamper the growth of global cushioning materials market during the forecast period.

Classification of Cushioning Materials Market

On the basis of product type, the global cushioning materials market has been segmented as

  • Foam
  • Paper
  • Bubble wrap
  • Molded Pulp
  • Corner Blocks
  • End Caps

On the basis of application, the global cushioning materials market has been segmented as

  • Void Filling
  • Cushioning
  • Wrapping

On the basis of end use, the global cushioning materials market has been segmented as

  • Food & Beverage
  • Electronics & Electricals
  • Pharmaceuticals
  • Personal Care & Cosmetics
  • Consumer Goods
  • Automotive

Cushioning Materials Market: Key Players & Trends

Some of the leading players in the Cushioning Materials market includes Storopack Hans Reichenecker GmbH, Smurfit Kappa Group, and FLÖTER Verpackungs-Service GmbH among others. Manufacturers in the global cushioning materials market are providing recyclable and eco-friendly product options such as molded pulp and paper.

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Cushioning Materials Market: Regional Outlook

In North America, the United States is expected to hold majority of share in the cushioning materials market growth. Air cushioning materials market is expected to dominate in terms of market share and growth in the European countries such as Germany, U.K., and Italy. The global demand for protective packaging solution is creating huge opportunities for manufacturers in the Asia Pacific region, which is expected to boost the market value of primary packaging and packaging accessories. India and China are expected to create high incremental opportunity during the forecast period, due to increment in e-commerce trading as well as choice of safer packaging solutions. The global cushioning materials market is expected to expand at a significant growth rate during the forecast period. Manufacturers in the packaging industry are introducing variety of products to enhance the quality of packaging in countries such as South Africa and Turkey. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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