Clear Labels Market: Introduction
The packaging industry globally is witnessing an impressive growth, primarily driven by the changing needs of packaging buyers, trying to serve more consumers by offering customization. The role of packaging and labelling today is not only restricted to preserve and protect the product, but rather communicate brand image and convey information to its large customer base. The format and design of labels is a key marketing tool for marketers in projecting the brand image for the products. One of the most widely used labels serving the purpose for most of the brand owners is clear labels. Clear labels are of the most versatile products as they are now being used in most markets and designed in a variety of ways. Clear labels are more transparent in nature as compared to other form of labels and offer “no label look”, trend which is gaining traction from various end use industries, looking to offer luxury packaging for their product offerings. Clear labels give the illusion that the print is direct on the container while at the same time, they allow the consumer to have a transparent look at the contents. Clear labels are moisture resistant, making them an exceptional option for product packaging in the food & beverage industry, healthcare and homecare industry that face wet conditions. Clear labels, while growing in popularity is modern and attractive making it a clear winner for labelling of food products.
Clear Labels: Market Dynamics
The demand for clear labels is anticipated to witness an above average growth over the forecast period. Clear labels are stickers that can be applied on any packaging as well as sheets and rolls, creating value addition for any business in terms of marketing and branding. Label manufactures are constantly focusing to add innovative offerings to their portfolio, striving to meet the diverse needs from large end use industries. The transparent property of clear labels makes the product visible for consumers, making the product more attractive. Clear labels takes of the pressure of creative packaging and place emphasis on natural quality and appeal which has help to boost the sales of clear labels. In addition to this, clear labels meet the regulations as it enables the inclusion of all regulatory norms and also provide clear visibility of the product its end users. Moreover, the design of clear labels to blend into the containers surface, also enhances the overall packaging for the product, and is one of the key drivers for the global clear labels market. When it comes to bottom line, printing clear labels is more economical than printing directly on the container, as it saves the total shipping cost of transporting the container to and from the printing company. Moreover, customized offering for clear labels with different matte and glossy finishes is the ongoing trend observed in the global clear labels market. Increasing demand of clear labels from the food and beverage industry is one of the key drivers of the global clear labels market. The trend to adapt transparency in packaging is gaining traction and is likely to propel the demand for clear labels in the next half of the decade. Despite growth momentum, high cost of printing on clear labels, lack of awareness amongst end users are some of the challenges faced by the global clear labels market.
Clear Labels: Market Segmentation
The clear labels market is segmented on the basis of material, application and printing technology. On the basis of material type, the global clear labels market is segmented into polyester, vinyl, polycarbonate, polypropylene and others. On the basis of application, the global clear labels market is segmented into food & beverages, pharmaceuticals, homecare, personal care and cosmetics, consumer durables and others. Demand clear labels from food packaging application segment is anticipated to offer lucrative opportunities to the global clear labels market in terms of growth prospects. The food and beverage segment in the global clear label market is further sub-segmented into frozen food, snacks, dairy products, bakery & confectionary, microwaveable food products, others and beverages. On the basis of printing technology, the global clear label market is segmented into lithographic printing, flexographic printing, digital printing and others.
Clear Label Market: Regional outlook
Clear label market has been segmented on the basis of region into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Among these region, North America and Europe are expected to collectively dominate the market throughout the forecast period. However, many food and beverage companies in Asia Pacific are exploring innovative options to make the product look more attractive, positively impacting the sales of clear labels market. Furthermore, Asia Pacific is anticipated to witness maximum CAGR over the forecast period primarily driven by China, Japan and India. Latin America and Middle East & Africa are expected to witness sluggish growth and over the forecast period.
Clear Label Market: Key players
Some of the players in the global clear label market are Consolidated Label Co, Hub Labels, Premier Label Company Inc, and A & S Labels Pvt Ltd.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.