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Antimicrobial seafood Packaging Market: Introduction

It is disastrous to know that annually one fourth of the world food supply and approximately 30% of the landed fish go waste due to microbial activity. Antimicrobial packaging presents significant implementation potential in food technology. The polymers doped with antimicrobial agents are used in antimicrobial seafood packaging. The seafood industry still faces the acute lack of sophisticated and efficient antimicrobial technology. Governments and other stakeholders (academic research institutes, private research institutes, etc.) related to food & beverages industry are constantly looking for better ways of seafood packaging, so that the food wastage can be brought down. Antimicrobial packaging includes majorly films and wraps. Major packaging manufacturers across the globe are increasingly focusing on antimicrobial seafood packaging, as it has a significant growth potential over the next decade. Antimicrobial seafood packaging helps in extending the post process shelf-life of seafood. Antimicrobial seafood packaging combined with modified atmosphere packaging or thermal processing, freezing etc. can efficiently help in extending the seafood shelf-life. This combined method can also bring down the cost of antimicrobial agents added in antimicrobial packaging products.  

Antimicrobial seafood Packaging: Market Dynamics

Rising worldwide health consciousness and growing consumer demand for high quality, fresh, minimally processed and ready-to-eat (RTE) food products is expected to drive the global antimicrobial seafood packaging market. Improving the food safety is the major challenge for seafood producers. Antimicrobial coatings are applied on plastic (e.g. PP, PET), paper, textile, etc. to protect the seafood such as spawns, salmon, shrimps, and others from microbial biodegradation. Developed economies such as U.S., U.K., France and others have the higher penetration levels of antimicrobial seafood packaging compared to emerging economies. Growing demand for fresh and hygienic seafood in North America and Europe is influencing the demand for antimicrobial seafood packaging market. Government and other food safety concerned regulatory bodies are implementing stringent regulations on antimicrobial agents use as coating (powder or liquid) and packaging materials. This rising regulatory environment is restraining the growth of global antimicrobial seafood packaging market. The penetration is very low in emerging economies due to lack of product/technology awareness and higher technological costs compared to traditional active seafood packaging technologies. Rising disposable income levels, and growing middle class in emerging economies is expected to reverse the trend in emerging economies such as India, Brazil, Mexico, Nigeria, ASEAN countries, and others.

Antimicrobial seafood Packaging: Market Segmentation

The antimicrobial seafood packaging market is segmented on the basis of product type, application, and packaging substrate and by region. On the basis of product type, the global antimicrobial seafood packaging market is segmented into:

  • Antimicrobial Coatings
  • Antimicrobial Polymers
  • Antimicrobial Powder Sachets

Based on the application, global antimicrobial seafood packaging market is segmented into:

  • Fish
  • Molluscs (oysters, scallops, cuttlefish etc.)
  • Crustaceans (Shrimps, Crabs, Lobsters, Krill, etc.,)
  • Others (Sea Turtles, Star Fish, Sea Cucumbers, Plants etc.)

Based on the packaging substrate global antimicrobial seafood packaging market is segmented into:

  • Plastics
  • Paper
  • Paints & Coatings
  • Textiles

Antimicrobial seafood Packaging Market: Regional outlook

Antimicrobial seafood packaging market has been segmented on the basis of region into North America, Latin America Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan.  North America along with Western European region is expected to dominate the overall global antimicrobial seafood packaging market. Asia Pacific Excluding Japan and Eastern Europe regions are expected to expand at a highest CAGR during forecast period. Growing middle class, changing lifestyle and increasing disposable income levels are expected to drive the Asia Pacific Excluding Japan antimicrobial seafood packaging market. China, India and ASEAN countries are expected to be the major contributors in Asia Pacific Excluding Japan market.

Antimicrobial seafood Packaging Market: Key players

Some of the players associated with the global antimicrobial seafood packaging market are Sealed Air Corporation, Mondi Group, Reynolds Group, Addmaster (UK) Limited, MicrobanProducts Co. (USA), Rhone-Poulenc (USA), Takex Co., Ltd (Japan), DuPont (USA), Bernard Technologies (USA) and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Antimicrobial Seafood Packaging Market