Global Adzuki Beans Market: Overview

The prevailing consumer outlook towards adoption of healthy products is evident. Hence, consumers are drifting towards traditional and healthy eating habits. Adzuki beans belongs to legumes category and scientifically known as Vigna angularis, is oval bush bean which is native of Japan, China, Himalayas and other Asian countries and is grown annually.  Adzuki is considered to be the six largest grown crop of Japan. Adzuki beans are considered to be nutritional powerhouse as it is rich in fibre, protein and folic acid. Adzuki beans can be used in various forms such as extract, paste. The two most commonly used adzuki paste forms are known as Koshi and tsubu paste. Koshi paste is formed from the inner part of the bean mixed with sugar whereas tsubu paste is formed by cooking whole bean until it becomes soft and then combined with sugar. Adzuki beans are used in various Asian cuisines especially in desserts preparation.  

Global Adzuki Beans Market: Drivers and Restraints

Changing consumer consumption pattern and increased inclination towards healthy eating habits is driving the growth of adzuki beans market. Adzuki beans offers broad spectrum of application particularly in food & beverage and supplements industry. Adzuki beans are primarily used in the culinary preparation especially in the preparation of natto which is a traditional soybean food of Japan, apart from this, adzuki beans are used in savoury dishes, sushi and other bakery products. Moreover, adzuki beans have a sweet taste, hence is preferred in dessert items. Hence, widespread culinary application is spurring the demand for adzuki beans in the food industry. Adzuki beans are also known to offer various health benefits. Adzuki beans have rich fibrous content that helps to enhance peristaltic movement, thereby enabling easy digestion. Moreover, it also helps to regulate the insulin activity. Thereby, prevents the onset of diabetes or helps to maintain the blood sugar levels of a diabetic patient. There are many other significant health benefits offered by adzuki beans such as it aids in weight loss, act as detoxifying agents, contributes to growth and repair of the cells and boost the protein content in the diet. Hence, owing to its array of health benefits, adzuki beans are gaining traction in nutraceutical industry.

However, there are certain regulatory disturbances prevailing in the Japanese adzuki beans market. The Japanese government have imposed an import quota, thereby limiting the quantity that can be imported. Although, the government has done this to promote “Hokkaido-grown” variety of adzuki bean which is local cultivation of Japan. However, this quotas system has adversely affected the international market dynamics of adzuki beans. Thereby, restraining the growth of adzuki beans market.

Global Adzuki Beans Market:  Segmentation  

On the basis of source, adzuki beans market is segmented into:-

  • Organic
  • Conventional

On the basis of end use industry, adzuki beans market is segmented into:-

  • Food & Beverage
  • Pharmaceuticals

Global Adzuki Beans Market:  Region wise Outlook

The global adzuki beans market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan Latin America and, North America. Japan accounts for the major share of the adzuki beans market. As adzuki beans are native to Japan and is cultivated on large scale coupled with its applicability across various Japanese cuisines is spurring demand for adzuki beans in Japan. Asia Pacific region also accounts for significant share of adzuki beans market. As adzuki beans is also cultivated various parts of Asia Pacific region and framers are exploring new techniques to enhance the cultivation of adzuki beans. Thereby, propelling the market of adzuki beans. North America is expected to witness substantial growth during the forecast period. Adoption of organic products and healthy eating habits among consumers is driving the growth of adzuki beans market in North America, thereby leading to increase trade flow of adzuki beans during the forecast period.

Global Adzuki Beans Market:  Key Players

Some of the prominent players identified in the global adzuki beans market includes: South River Miso Company, Kitazawa Seed Company, Royal Nut Company, ShaSha Bread Co., The Michigan Bean Commission, Zürsun Idaho Heirloom Beans, Eden Foods, Inc, HDCAgronomy, Bean Growers Australia Limited, Gold Mine Natural Food Company

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Adzuki Beans Market

Pre Book