Zero-Calorie Sweetener: Market outlook

Wellness is a personally assessed pursuit which is reflected by an increase of tailored food and beverage consumption. Customers give more value to products which potentiate to cater to the demand with utmost satisfaction. In today's scenario, consumers prefer food products with low-calorie content. In the global food and beverage market, the demand for zero-calorie sweetener is flourishing owing to escalating demand for low-calorie food products in the market. Zero-calorie sweeteners are sweeter than table sugar with zero calories which are gaining the traction from food manufacturers to use zero-calorie sweetener as a substitute. Besides, increasing demand for personalized & customized products has a higher chance of hitting the right note such as people who are suffering from diabetes and other sugar-related problems in the body. Zero-calorie sweetener is also gaining the demand form the people suffering from obesity and also from health enthusiast, seeking to cut down on their calorie consumption. In the global zero-calorie sweetener market, North America and Europe hold the major share in production and consumption of zero-calorie sweetener owing to the presence of the major global player in the region. Also, attractive and unique promotional strategies applied by the manufactures plays a critical role to bring awareness about the health benefits of the zero-calorie sweetener. With the increasing demand for zero-calorie sweetener among the consumer, it can be anticipated that the demand for zero-calorie sweetener will boom over the forecast period.

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Rising Demand for Zero-Calorie Sweetener in the Food and Beverage Industry

Increasing cases of diabetes among the population at an alarming rate made consumers consume low or zero-calorie sugar product in their diet, propelling the zero-calorie sweetener market. According to WHO diabetic population has increased from 108 million cases in 1980 to 422 million in 2014, conveying a serious problem among the population. Zero-calorie sweetener is gaining popularity among the population facing a problem with high sugar level and also among the health enthusiasts. In the global zero-calorie market, the demand for zero-calorie sweetener is growing at the good growth rate in the food industry and also in the pharmaceutical industry. In the food and beverage industry, the zero-calorie sweetener is used in bakery products, beverages, confectionaries, and other products to decrease the caloric value of the end product. Zero-calorie sweetener is extracted from natural sources and also can be synthesized artificially. Natural zero-calorie sweetener is extracted from stevia leaves and stems. On the other hand, synthetic zero-calorie sweetener can be made from sucrose such as sucralose, aspartame. These sweeteners are regarded as a zero-calorie sweetener as they are not absorbed, depicting that they are not metabolized in the body. Despite various health benefits, the zero-calorie sweetener is undesirable for few due to their sour taste after the swallow, which can be a restraint for the market.

Zero-Calorie Sweetener: Market Segmentation

Based on source, the global zero-calorie sweetener market can be segmented as:

  • Natural
  • Artificial

Based on form, the global zero-calorie sweetener market can be segmented as:

  • Powder
  • Liquid

Based on product type, the global zero-calorie sweetener market can be segmented as:

  • Stevia
  • Aspartame
  • Sucralose
  • Pentadin
  • Advantame
  • Others

Based on end-use, the global zero-calorie sweetener market can be segmented as:

  • Food and beverage Industry
    • Bakery
    • Beverages
    • Confectonary
    • Dairy
  • Soups, Sauces, and Dressings
  • Pharmaceuticals

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Zero-Calorie Sweetener: Key Players

Few major players operating their business in zero-calorie sweetener market are Cumberland Packing Corp., DuPont, Celanese Corporation, Brooklyn Premium Corp, Cargill Incorporated, Tate & Lyle, Merisant Company, NutraSweet Property Holdings, Inc., and others.

Opportunities for Market Participants:

The steady growth in health awareness among the population has revolutionized the food and beverage industry and put a deep impact over food manufacturers. Food manufacturers are seeking to reduce the sugar content by using other healthy alternatives of sucrose and glucose. The search for a healthy alternative of sugar is creating a huge opportunity for the robust growth of zero-calorie sweetener. Besides, increasing awareness among the population about the health benefits of zero-calorie sweetener is expected to boom the zero-calorie sweetener market in the coming future.

The zero-calorie sweetener market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Zero-calorie sweetener market, including but not limited to: regional markets source, form, product type and end use.

The study is a source of reliable data on:

  • Zero-calorie sweetener market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The zero-calorie sweetener market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the zero-calorie sweetener market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Zero-calorie sweetener market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the zero-calorie sweetener market
  • Recommendations to companies for strengthening their foothold in the zero-calorie sweetener market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.