Whole Grain Farro: Market Outlook

Consumer habits and dietary behaviours have shifted over the last few years. The shift in diet is driven by several factors, such as increased internet connectivity, increased understanding of balanced food consumption, increased worries about obesity levels, changing technical factors, food production, and others.

Potential customers have taken care of and precautions about the type of food that they routinely eat. Some of the healthier foods which are gaining popularity are whole grain & high fiber foods. Whole-grain farro foods are those items that were processed into finished goods from whole grains sources like seeds & nuts.

Whole grain comes from a range of sources such as wheat, maize, barley, brown rice, rye, quinoa, and multigrain. Farro is a highly nutritious grain. It is a great source of protein, carbohydrates, and nutrients such as Zinc, magnesium, and some vitamins B. Farro is a strong source of natural antioxidants and polyphenols which are also thought to play a role in protecting against heart disease, stroke, diabetes, and cancers. This multi-beneficial property of whole-grain farro triggering the growth of the global whole grain farro market among health-conscious consumers.

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Food manufacturers Strategize on Coming Up with Diversified Products

Whole-grain farro manufacturers are constantly innovating and launching on-the-go products. Some manufacturers also focus on developing products that reduce the time required to cook. Also, several whole-grain farro food manufacturers have set production goals for the forecast years to expand their market share in the better-for-you foods segment, to satisfy customer demand for strong nutritional profiles.

Growing Vegan Population Increases Demand for Whole Grain Farro

The growing trend for vegan diets is a prominent reason for consumer inclination towards plant-based products. Due to the increased awareness of animal welfare, consumers are turning away from animal-based products and are switching to healthier alternatives for plant-based products, including, whole-grain farro. Due to its nutritional properties, consumers are preferring whole-grain farro for healthy diets. The consumer shift towards a vegan diet is driving the growth of the global whole grain farro market.

The demand for plant-based foods among consumers has increased since they promote gut health and fuel their brains. Changing habits, particularly for millennial and generation-Z customers, improves another complexity to the equation, as their digitally-savvy ways have changed. Generation-Z end users are "clean eaters" and not only have a keen interest in what the product is but also in how and by whom it is produced. This is one of the factors, which is anticipated to trigger the growth of whole-grain farro in the global market over the forecast period.

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Whole Grain Farro: Market Segmentation

On the basis of nature, the whole grain farro can be segmented as:

  • Organic
  • Conventional

On the basis of distribution channel, the whole grain farro can be segmented as:

  • B2B
  • B2C
    • Hypermarkets / Supermarkets
    • Specialty Store
    • Modern Trade
    • Online Retail
    • Others

Whole Grain Farro Market: Key Players:

The whole grain farro market having prominent key players driving the growth of global market including, Bob’s Red Mill, Roland Foods LLC, 365 Everyday Value, Nature’s Earthly Choice, Timeless Natural Food, Urban Platter, Emmer Farro, True Elements, Bluebird Grain Farm, and many others.

Whole Grain Farro: Regional Analysis

North America is projected to lead the whole grain farro market, led by Latin America. Collectively, North America and Latin America are predicted to account for half of the whole grain farro market. The deskbound lifestyle has forced people across the globe to opt for a life connected essentially to self-care; prioritizing food, and products that are related to a healthy lifestyle and good nutrition. Whole grain farro are witnessing bolstering growth owing to their authenticity and high nutritional value. Besides, consumers are shifting towards minimally processed or unprocessed food varieties as they have retained nutritional value

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Whole Grain Farro Market

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