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Shower Cap: Introduction

  • Shower cap, also known as a bathing cap, is used while showering to protect hair from getting wet. Shower caps are available in different fabrics, designs, sizes, and colors, according to the preference of customers. Shower caps are mostly used by women as compared to men. Generally two types of shower caps are available: disposable and non-disposable. Consumers prefer to use shower caps while bathing and swimming.
  • Rising demand for spa, salons, expansion of the hospitality industry, and increase in outdoor activities, such as swimming, are expected to propel the shower cap market during the forecast period

Key Drivers and Opportunities of the Shower Cap Market

  • Swimming is a healthy activity for all age groups to keep oneself fit, both physically and mentally. Chlorine and bromine is added to the water in swimming pools to keep it clean; however, these chemicals cause hair damage and bleach the hair. Limiting hair exposure can help protect the hair from harsh chemical while swimming, and one way of doing this is to utilize a bath cap, which is specifically designed for swimming purposes. Increase in number of swimmers has boosted the demand for these caps, which in turn is further expected to drive the market.
  • Increase in concerns about hygiene owing to COVID-19 has prompted several people to take a shower twice a day; however, rinsing the hair too often is not advisable, as it can cause hair damage and a dry, itchy scalp. People use shower caps who bathe frequently in order to prevent any hair damage and fungal infections. This is expected to further fuel the shower cap market. Moreover, a bathing cap helps protect the hair from dust while doing household chores such as dusting and cleaning the ceiling, which is expected to increase its adoption.
  • A rise in consumer spending on hair mask treatment, hair coloring in spas and salons, owing to an increase in disposable income, growing economies, and changing lifestyles are expected to propel the shower cap market during the forecast period
  • The shower cap market has witnessed a contraction during the lockdown owing to the COVID-19 pandemic due to stoppage of manufacturing work, disruption in supply chain, and shortage of raw material and manpower. The market is trying to recover owing to the easing of restrictions on industrial operations and consequently, manufacturers are introducing attractive ads and using digital online platforms to provide customers a convenient way to buy, which in turn is expected to fuel the market.

North America to Hold Major Share of Global Shower Cap Market

  • In terms of region, the shower cap market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America is projected to dominate the shower cap market. Awareness about the product, bathing habits, adoption of shower caps for various uses, and a notable hospitality industry in North America are major factors driving the shower cap market in the region. North America is likely to be followed by Asia Pacific and Europe during the forecast period due to an increase in number of spas, salons, and expansion of the hotel industry in these regions.

Key Players Operating in Global Shower Cap Market

  • Betty Dain Creations, Inc.
  • Dilly Daydream
  • EcoTools
  • Goody
  • Jessie Steele
  • Louvelle
  • Showerista
  • SilkyWraps
  • The Morris Design Group
  • Vagabond

Shower Cap Market: Research Scope

Shower Cap Market, by Product Type

  • Disposable Shower Cap
  • Non-Disposable Shower Cap

Shower Cap Market, by Price

  • Low
  • Medium
  • High

Shower Cap Market, by Fabric

  • Polyurethane Laminate
  • Silicone
  • Others (Lycra, etc.)

Shower Cap Market, by Size

  • Small size cap
  • Medium size cap
  • Large size cap

Shower Cap Market, by End-user

  • Individuals
  • Professionals
    • Beauty Salon
    • Spa
    • Others (Hospitality sector, etc.)

Shower Cap Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Hypermarkets & Supermarkets
    • Specialty stores
    • Others Retail Stores

Shower Cap Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Shower Cap Market