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Can VAT Exemption on Seats Boost Sales in U.K. amid Coronavirus Pandemic?

Poor market sentiments have slowed down economic activities in the baby car seat market during the coronavirus crisis. Nevertheless, eCommerce is emerging as an effective strategy to boost sales during the pandemic. On the other hand, new market developments such as exemption on VAT (Value Added Tax) for child and baby car seats are growing prominent in the U.K. Many individuals are arguing that children and baby car seats are a necessity for millions of families in the U.K.

The growing popularity of the elimination of tampon tax is now being compared with the exemption of VAT for children’s car seats. Such trends are influencing the growth of the U.K. baby car seat market during the pandemic. As such, companies are ensuring robust supply of baby car seats and focusing on marketing strategies to increase product uptake.

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Potential Injury, Damage to Baby Car Seats Raising Concerns

The baby car seat market is expected to cross an output of 36,485 thousand units by the end of 2031. Despite of advantages such as ease in achieving daily works and safety, its drawbacks involve damage & injury to children in cases where the car seat is not being used properly. Hence, manufacturers should design children and baby car seats that are user-friendly and less complicated to avoid incidence of injury to children and prevent damage to the car seat.

Companies are increasing awareness about the criteria for shopping and using baby car seats in order to reduce fear and uncertainty associated with the safety of car seats. They are educating buyers about the date of seat manufacturing as per safety standards.

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Companies Invest in R&D for Designing Newborn Child Vehicle Seats

Manufacturers in the baby car seat market are designing ergonomically-safe seats intended to guarantee safety of children in every situation. The LuvLap 4-in-1 Infant/Baby Car Seat is being highly publicized for its ergonomically-safe features that are designed by investing in R&D. In order to boost credibility, manufacturers are deploying various quality checks before they are dispatched to retail stores. They are establishing stable supply chains with online stores.

Companies in the baby car seat market are boosting their production capabilities in newborn child vehicle seats. This has led to the popularity of R for Rabbit Picaboo 4 in 1 Multi-purpose Baby Carry Cot, which aligns with the toughest conformation characterized by European principles for vehicle seats. Lightweight designs with side impact protection is being preferred in baby car seats. Manufacturers are integrating delicately cushioned side wings in car seats in order to give safe ride and solace to the newborn infant.

Baby Car Seats Witnessing Innovations for Safe, Comfortable Long Drives

The baby car seat market is expected to cross the valuation of US$ 7.1 Bn by 2031. Manufacturers are innovating in forward facing car seats that can also be converted into booster seats. eCommerce platforms such as FirstCry are gaining increased popularity for listing a variety of baby car seats that are safe and comfortable for long drives.

Manufacturers in the baby car seat market are increasing the availability of flexible vehicle seats that can be utilized as a convey bunk and rocker. Convertible baby car seats, on the other hand, accompanies a side effect insurance to guard your infant during the ride. These seats are being used in a back confronting position for infants and a front aligned situation for babies & youthful youngsters.

Adjustable Booster Seats Inundating Baby Car Seat Market

The baby car seat market is slated to register a CAGR of 4.7% in terms of revenue during the forecast period. Innovative baby car seats are being integrated with delicate cushioned side wings in order to provide comfort and secure the baby’s head, neck, and spine.

It has been found that booster seats are associated with problems that prevent children from staying properly secured while travelling. Moreover, typical booster seats are large and too inconvenient to carry around, especially if one needs to place them in vehicles that are not their own such as for carpooling or hailing a taxi. Innovators at mifold are capitalizing on this opportunity to offer their most adjustable highback booster seat, which helps to overcome the shortcomings of conventional booster seats. Manufacturers are taking cues from such companies to develop seats that can be adjusted with the age of kids.

360 Degree Rotatable Baby Car Seats Revolutionizing Market Landscape

Companies in the baby car seat market are striving to make the process of loading and unloading children easy, efficient, and safe. Evenflo - a provider of innovative baby products, has announced the launch of the Evenflo® Gold Revolve360™ Rotational All-in-One Car Seat that turns 360 degrees. Manufacturers in the baby car seat market are increasing efforts to go beyond the typical six years warranty in car seats and offer baby car seats that provide up to 10 years of use with a single installation.

Unmatched designs, style, and technology is being met with an accessible price point in baby car seats. Innovative turning motion in car seats is giving patents the ability to simply rotate the seat to get their child in and out of the car safely.

Baby Car Seats with Built-in Vests Serve On-the-Go Purposes While Travelling

Portable car seats for on-the-go purposes are in high demand. WhizRider is gaining popularity for developing a compact, safe, and portable child car seat that uses a harness restraint with guides to position any vehicle’s existing seat belt to achieve proper placement for kids. Manufacturers in the baby car seat market are taking cues from such innovations to deploy built-in vests in baby car seats that make it easy and quick for kids to put on and take off while travelling.

Next-gen baby car seats can be folded into compact sizes for carrying them anywhere. These car seats are increasingly replacing traditional backless booster seats. Optimal seatbelt placement, compliance with U.S. safety standards, and engineering by specialists are being preferred in robust baby car seats.

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Analysts’ Viewpoint

There is a growing demand for either reduction or removal of VAT on child car seats in the U.K. amid the ongoing coronavirus pandemic. It has been found that child car seats have remained bulky and some are notoriously complicated to secure, which leads to injury of children and damage to the seat. In order to win the faith of customers, companies in the baby car seat market should invest in scientific research to design car seats with several hundred individual adjustable settings. Manufacturers should increase the availability of baby car seats that are have gained safety and regulatory approval.

Baby Car Seat Market: Overview

  • Baby car seat is a child restraint used to ensure safe travelling of babies and children. Based on age and weight of children, baby car seats are divided into different categories. A baby car seat is often used to provide appropriate support and ensure the child’s safety in the car. Baby car seat manufacturing involves smaller components, seat shell, and fabric. Seat shell is usually made with plastic (polypropylene). Various smaller components include buckle latch plates, harness adjusters, locking clips, and shoulder straps, usually sourced from local suppliers. Most common materials used in the production of baby car seat are – leather, nylon fabric, faux vinyl fabric, PVC fabric, and vinyl fabric.
  • The baby car seat market is regulated by various standards and regulations by regional and international organizations, along with government authorities. Major types of baby car seats include infant car seat, convertible car seat, combination car seat, and booster seat.

Increasing Importance of Baby Car Seats to Reduce Risk of Accidental Injury: Key Driver of Global Market

  • A car seat is one of the important restraints used to reduce the risk of death and injury due to car crashes. For instance, The National Highway Traffic Safety Administration (NHTSA) estimates that car seats reduce the risk of fatal injury by 71% for infants (younger than 1 year old) and by 54% for toddlers (1 to 4 years old) in passenger cars.
  • Modern parents are investing in advanced baby gear such as car seats to ensure safe travel experience for their children. Rising urbanization and growth in disposable income supports the increasing spending on baby car seats across both developed and developing countries.
  • Other factors such as rise in car ownership by households, increased emphasis on child gear for safe car driving, and consumer awareness regarding the laws for child car safety are expected to push the demand for baby car seats. Developed countries have a mandate by governments to vehicle manufacturers to include baby car seats compulsorily in the vehicle.
  • Shift in consumer behaviour and growth in adoption of child restraining equipment has enabled key companies to invest in strong R&D activities to develop innovative and advanced baby car seats to meet safety standards for child car safety established by the government. For instance, in March 2021, Evenflo launched Gold Revolve360™ Rotational All-in-One Car Seat, featuring three modes to be used up to 10 years of a child.

Rising Emphasis on Child Safety: Key Opportunity for Baby Car Seat Market

  • Changing lifestyles and growing health concerns, especially for children is anticipated to boost the demand for baby car seats in the upcoming years. Manufacturers, with the support of governments and NGOs, have been promoting the adoption of baby car seats.
  • Key car manufactures are providing ISOFIX car seats in their models. New models of cars and trucks are equipped with the LATCH system for installing child safety seats (LATCH stands for Lower Anchors and Tethers for Children). Special anchors, instead of safety belts, keep the seat safely in place. Mahindra, Maruti, Toyota, Honda, Ford, Hyundai, Volkswagen, and Skoda are among the key car companies that features ISOFIX child seat mounts in their passenger cars.
  • The disposable income of middle class families has improved as both parents earn considerably well these days. This, in turn, has enhanced the buying power of parents. New age parents are looking for more diverse baby care products.

High Price, Strict Compliance to Safety Standards a Key Challenge for Baby Car Seat Market

  • High price of baby car seats is a key challenge in some geographical markets, especially across developing and under developed countries. Even though car seats are commercially available in these markets, manufactured to foreign standards, they remain unpopular as parents are unaware of the risks of driving with their child unrestrained.
  • Furthermore, customers should have better understanding about product features and installation to make proper use of baby car seats for safe travelling of children. Until and unless the car seat is properly selected according to the safety standards established by key organizations such as American Academy of Pediatrics (AAP) and National Highway Traffic Safety Administration (NHTSA), the assurance of child safety seems unlikely.

Baby Car Seat Market: Competition Landscape

  • The research report provides detailed profiles of baby car seat manufacturers to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global baby car seat market are
    • Britax
    • Dorel Industries
    • Goodbaby Internationl Holdings Ltd.
    • Mothercare plc
    • Newell Brands
    • Diono LLC
    • RENOLUX
    • Artsana S.p.A. (RECARO)
    • UPPAbaby
    • InfaGroup

Baby Car Seat Market: Key Developments

  • Broad brand portfolio and multiple product lines to design car seats for different age groups are the key trends. Major car seat manufacturers are focused on vigorous promotions and advertisements. Established brands are conducting deep consumer research to understand their needs, behavior, and perception. Moreover, companies are launching innovative campaigns for customer education, and promote consumer awareness about child car safety and solutions available in the market.
  • Additionally, companies are heavily investing in R&D to launch new baby car seats and fulfil the needs of customers. Some key developments in the global baby car seat market are highlighted below:
    • In March 2021, UPPAbaby launched the KNOX Convertible Car Seat, featuring a rear-facing and forwarding-facing solution
    • In February 2021, Britax launched new products: The B-Safe Gen2, B-Safe Gen2 FlexFit, and B-Safe Gen2 FlexFit+, in the infant car seats category.
    • In March 2020, Goodbaby International Holdings Ltd. launched the new convertible car seat - Sirona S in the U.S., under the brand CYBEX. The product features one-hand 360° rotatable seat and load leg technology.
    • In March 2020, Diono LLC launched the new radian R series car seat on the occasion of its 20th anniversary. The new car seat features 23 upgrades in safety, comfort, testing, and functionality.
  • The global baby car seat market report also discusses product portfolio and key business strategies followed by baby car seat companies. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global baby car seat market.

Baby Car Seat Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 4.3 Bn

Market Forecast Value in 2031

US$ 7.1 Bn

Growth Rate (CAGR)

4.7%

Forecast Period

2021-2031

Quantitative Units

US$ Mn for Value & ‘000 Units for Volume

Market Analysis

It includes cross segment analysis at global as well as regional level. Moreover, qualitative analysis includes drivers, restraints, opportunities, key trends, and parent industry overview.

Competition Landscape

  • Market Share Analysis by Company (2020)
  • Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Infant Seats
    • Combination Seats
    • Convertible Seats
    • Booster Seats
      • High Back Booster Seats
      • Backless Booster Seats
  • Category
    • Backward Facing Seats
    • Forward Facing Seats
  • Weight
    • Below 50 LB
    • 50 LB- 100 LB
    • Above 100 LB
  • Age
    • 0 to 8 Months
    • 9 to 16 Months
    • 17 to 24 Months
    • 25 to 36 Months
    • 37 to 48 Months
    • 49 to 60 Months
    • 61 to 72 Months
    • Older than 6 Years
  • Price
    • Below US$ 50
    • US$ 50- 100
    • US$ 100-200
    • US$ 200-300
    • US$ 300-400
    • Above US$ 400
  • Distribution Channel
    • Online
      • eCommerce Websites
      • Company-owned Websites
    • Offline
      • Supermarket/Hypermarket
      • Departmental Stores
      • Others

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Japan
  • China
  • India
  • GCC Countries
  • South Africa
  • Brazil

Companies Profiled

  • Britax
  • Dorel Industries
  • Goodbaby Internationl Holdings Ltd.
  • Mothercare plc
  • Newell Brands
  • Diono LLC
  • RENOLUX
  • Artsana S.p.A. (RECARO )
  • UPPAbaby
  • InfaGroup

Customization Scope

Available upon Request

Pricing

Available upon Request

Baby Car Seat Market – Scope of Report

A new study on the global baby car seat market has been published by Transparency Market Research (TMR). It presents a wealth of information on key market dynamics, including drivers, market trends, and challenges, as well as the structure of the global baby car seat market across the globe. TMR’s study offers valuable information about the global baby car seat market to illustrate how the market would grow during the forecast period, 2021–2031.

Key indicators of market growth, which include value chain as well as supply chain analyses, and compound annual growth rate (CAGR), are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the global baby car seat market during the forecast period.

An extensive analysis of business strategies of leading market players is also featured in TMR’s study on the global baby car seat market. This can help readers understand principal factors to foresee growth in the global baby car seat market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the global baby car seat market, which is expected to guide market players in making apt decisions in the future.

Key Questions Answered in TMR’s Baby Car Seat Market Study

  • What are the key factors influencing the baby car seat market in each region?
  • What will be the CAGR of the global baby car seat market between 2021 and 2031?
  • What is the future scope and current trends in terms of product type and category of the global baby car seat market?
  • What is the revenue of the global baby car seat market based on the respective segments?
  • Which are the key strategies used by top players of the global baby car seat market?
  • Which are the leading companies in the global baby car seat market?

Research Methodology – Baby Car Seat Market

A unique research methodology has been utilized by TMR to conduct comprehensive research on the growth of the global baby car seat market and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary sources referred to by analysts during the production of the global baby car seat market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the baby car seat market as a primary source.

These primary and secondary sources provided exclusive information during interviews, which serves as a validation from baby car seat industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global baby car seat market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the global baby car seat market more reliable and accurate.

Baby Car Seat Market – Segmentation

TMR’s study on the global baby car seat market includes information categorized into seven sections ― product type, category, weight, age, price, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the baby car seat market are discussed in detail.

Product Type
  • Infant Seats
  • Combination Seats
  • Convertible Seats
  • Booster Seats
    • High Back Booster Seats
    • Backless Booster Seats
Category
  • Backward Facing Seats
  • Forward Facing Seats
Weight
  • Below 50 LB
  • 50 LB- 100 LB
  • Above 100 LB
Age
  • 0 to 8 Months
  • 9 to 16 Months
  • 17 to 24 Months
  • 25 to 36 Months
  • 37 to 48 Months
  • 49 to 60 Months
  • 61 to 72 Months
  • Older than 6 Years
Price
  • Below US$ 50
  • US$ 50- 100
  • US$ 100-200
  • US$ 200-300
  • US$ 300-400
  • Above US$ 400
Distribution Channel
  • Online
    • eCommerce Websites
    • Company-owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Departmental Stores
    • Others
Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Baby Car Seat Market