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Online Home Decor Market

Online Home Decor Market (Product Type: Furniture, Textiles, Flooring, Wall Décor, Lighting, and Others; Price Category: Mass and Premium; and Distribution Channel: e-Commerce Websites and Company-owned Websites) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2030

Work-from-home Policy during COVID-19 Drives Demand for Home Decor Products on e-Commerce Websites

Since most individuals are still abiding by the work-from-home (WFH) policy amidst the COVID-19 (coronavirus) outbreak, companies in the online home decor market have incorporated an elaborated list of WFH furniture on their websites. Many schools and colleges are under scrutiny for resuming their lectures during the pandemic. Hence, manufacturers are focusing on school essentials such as study tables, bean bags, and wall shelves.

Currently, the online home decor market is gradually picking pace in countries still struggling with the pandemic. However, between January 2020 and March 2020, the online furniture business experienced a drastic increase in traffic. The global traffic on furniture websites has witnessed an increase from January through March, since many people have been preferring office set-up at home. Brands, such as Pottery Barn, IKEA, and Home Depot have competed to provide customers with furniture services during the pandemic.

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Vertical Gardens Hold Lucrative Growth Opportunities for Interior Designers

Home decor is an exciting activity for individuals who have recently bought apartments. With the growing digital influx, online home decor is undergoing a transformation to meet the demand of customers. Increasing number of startups are tapping incremental opportunities in the online home decor market. For instance, Green Drops is keen on expanding its business in vertical gardens to help create more oxygen and decorate the ambience of houses.

Every year, several students enter the business of interior designing with Fine Arts degree. This trend for wanting an exciting career in home decor has contributed toward the expansion of the market. The growing business of green walls is contributing to a collective and estimated revenue of ~US$ 128 Mn by 2030 for the online home decor market.

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Handmade Luxury Retail Items Gain Popularity

The concept of luxury home decor is growing popular among individuals. In this regard, Moon River Stop, an online one-stop shop, offers individuals with luxury décor options. Companies in the online home decor market are increasing their production capabilities to manufacture high-end luxury products with impressive designs and craftsmanship to lure customers. They are increasing product uptake for blue pottery, antiques, glass vases, metal bowls, and the likes.

Companies in the online home decor market are increasing efforts to combine traditional artistry with contemporary appeal to increase product uptake. They are catering to festive occasions to meet the needs of buyers. Graduation, house warming, and promotions are emerging categories that manufacturers are focusing on. On the other hand, manufacturers in India are setting the standard for luxury retail that highlights Indian heritage and quality craftsmanship. Handmade items are being highly preferred by customers.

Data Protection Laws Ensure Safe Purchase of Online Home Decor Products

One of the main disadvantages of online shopping is that the buyer is unable to touch and feel the product, which might lead to return of goods. In several cases, individuals feel that the item that they have ordered is completely different from what they saw online. Hence, companies in the online home decor market are investing in photoshoots for products so that customers do not feel misled during their buying experience. They are increasing efforts to mention detailed description of products to minimize return and exchange of goods.

Manufacturers in the online home decor market are creating awareness among customers to buy goods from trusted websites. Trusting an unknown seller with your personal details also raises the issue of malicious practices. Hence, manufacturers should increase awareness about data protection laws to ensure safe purchase of online home decor products.

Earth Tones and Biophilic Design Trends Create Business Opportunities for Companies

Popular e-Commerce giants such as Pepperfry and World Market are leveraging their digital marketing by writing blogs and articles about home styling. New interior design trends including Earth tones and multifunctional spaces are bolstering the growth of the online home decor market. As such, the market is slated to register a favorable CAGR of ~8% during the assessment period. Other interior design trends such as floral wallpapers and biophilic designs are creating business opportunities for manufacturers.

Manufacturers in the online home decor market are luring customers by offering discounts and offers on new room designing services. Registration and cashback offers are boosting product purchases. e-Commerce giants are collating their list of best-selling products to ensure repeat purchase of products. Candle holders, wall accents, and indoor plants are being highly publicized in the interior designing sector.

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Sophisticated and Handcrafted Apparels Personify Interior Designing at Home

The U.S. online education platform MasterClass is growing popular worldwide, which also shares information on home styling and interior designing. An explosion of social media content on YouTube and Instagram has further amplified revenue opportunities for companies in the online home decor market. The trend of home makeovers is another key market driver generating sales for manufacturers. Handcrafted cups, sophisticated wall scones, and innovative coasters are setting the language for great aesthetics in home decor. Apart from furniture, companies in the online home decor market are increasing their production capabilities to manufacture sateen bed sheets, innovative pillow covers, and rugs that suit the design taste of individuals.

Colorful dinner napkins and paintings are being made to personify interior designing. Individualism is being highly preferred by customers, as manufacturers list their bestsellers on websites.

Analysts’ Viewpoint

Work-from-home policies have created a demand for office set-up furniture amidst the ongoing COVID-19 outbreak. New trends such as layered contrasting decor and mixed metals are creating business opportunities for companies in the online home decor market. However, the issue of data theft is existential for individuals who buy products from unknown sellers. Hence, companies should urge individuals to purchase goods from trusted sellers and conform to data protection laws in case of any malicious activities. Companies should tap growth opportunities in vertical gardens and environment-friendly furniture to broaden their revenue streams. Handmade dreamcatchers and wind chimes are being preferred by customers.

Online Home Decor Market: Overview

  • According to the latest market report published by Transparency Market Research on the online home decor market for the period 2020–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), increasing online shopping and need for home furnishing products across the globe is expected to drive the online home decor market
  • Globally, revenue generated by the online home decor market accounted for US$ 151.1 Mn in 2019, which is expected to expand at a CAGR of ~8% in terms of value throughout the forecast period

Growing Demand for Interior Decoration across Globe: Key Driver of Global Market

  • Rise in demand for home decor products and awareness about interior designing, etc., is projected to expand the online sale of home decor products during the forecast timeline. Increase in standard of living and disposable income among users has led to the demand for furniture such as sofas, tables, dining tables, and beds. In addition, increasing preference for online shopping and demand for other products such as home textiles, flooring, wall décor, and lighting has also enhanced the sales of online home decor in recent years.
  • Increase in online sales of interior or home decoration products, even in higher ticket products (furniture, dining tables, etc.), is anticipated to be a major driving factor of the online home decor market in the near future. The past couple of years have seen a rise in online furniture options.

Boom in e-Commerce Industry to Create Better Opportunities for Online Home Decor Market

  • Growth of the e-Commerce industry has created huge opportunities for manufacturers and distributors in the online home decor market. Producers and suppliers of home decor products are focusing on selling their products on various e-Commerce websites across the globe to cater to a comprehensive range of customers across the world. Online shopping has taken precedence over brick and mortar retail in various countries. Online reviews and feedback on home decor products such as furniture, furnishing, wall décor, and lighting also helps customers to choose the best products or accessories available in the market. Moreover, intense competition between online retailers helps consumers to obtain very good deals, when they buy home decor products through online modes of distribution. Many home improvement retailers are entering the online space and offering newly designed home decor products. They are also providing attractive discounts, exchange offers, and installment schemes to customers to direct their attention toward their exclusive range of products.

Increasing Popularity of Home Décor Products: Key Trend of Market

  • Demand for home decor products, especially furniture, bedding, mattresses, rugs & carpets, and a wide variety of wall decor products, etc. is increasing the overall online sale of home decor products. People have moved from choosing traditional wooden furnishing to eclectic home decor designs, keeping in mind the comfort, luxury, spacing, and other needs of modern-day lifestyles. Living room furniture, beddings, carpets, wall hangings, and decorative lights are the preferred choice of customers. Customers are spending decent amount of money on the purchase of home decor through online modes of distribution. Awareness and affordability are the two major factors, which play a vital role in the process of making buying decisions by customers. Youngsters are more trusting when it comes to ordering online. These factors are likely to increase the online sales of home decor products in the near future.
  • The overall production and supply of home decor products were hampered due to the outbreak of COVID-19. However, it has generated immense opportunities for online suppliers or retailers to expand their sales channels and increase the overall profitability of the business. Online retailers are also understanding consumer requirements, their preferences toward design, shape, size, and colors of home decor products, and are trying to provide affordable and innovative products. Online home improvement retailers are also working on their websites and trying to go beyond providing product images. Online retailers are launching with innovative features which provide an opportunity to customers to explore the respective products and offerings more intensely. Numerous opportunities exist for home decor retailers and distributors in emerging or developing countries to cater to untapped markets in terms of online sales of home furnishing and interior decoration products.

Customer Preference for Physical Retail Experience to Hamper Online Home Decor Market Growth

  • Purchasing home decor products through online sales channels is becoming popular and individuals are buying home decor products from e-Commerce websites and various online home improvement retailers. However, majority of customers still prefer physical retail experiences to online experiences. Customers value the in-person evaluation of the size, design, material, and the significant feel of home decor products before making a purchase decision. This experience does not always translate into online stores. Customers are still inclined toward tangible traits such as color, pattern, style, and texture when evaluating products for their home. Hence, the ability to see, touch, and feel products as well as take products home immediately ranks highest among the reasons customers choose to shop in offline stores rather than online. These factors are anticipated to hamper the growth of the online home decor market in the near future.

Online Home Decor Market: Competition Landscape

  • Detailed profiles of suppliers of online home décor products have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the online home decor market include
  • Inter IKEA Systems B.V.
  • Home Depot Product Authority
  • LLC
  • Herman Miller, Inc.
  • Ashley Home Stores, Ltd.
  • Home 24 SE
  • Kimball International Inc.

Online Home Decor Market: Key Developments

  • Prominent service providers in the online home decor market are increasing investment on innovative products to fulfill the needs of end users. Suppliers are also planning to expand their product range and presence in various geographies through mergers & acquisitions and tie-ups with local providers.
  • Some other key developments in the online home decor market are highlighted below:
    • In August 2020, Ashley Furniture announced that it is expanding operations at its facilities in Verona and Saltillo. The expansions will create 130 jobs across both facilities. Ashley will invest US$ 13 Mn in its Verona plant; this includes the construction of a building and purchasing new equipment.
    • In August 2020, The Home Depot announced that it would open three new distribution centers in Georgia over the next 18 months to support the growing demand for flexible delivery and pick-up options for Pro and DIY customers

Online Home Decor Market Segmentation

TMR’s study on the global online home decor market includes information categorized into various sections such as by product type, price category, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the online home decor market have been discussed in detail.

Product Type

  • Furniture
    • Living Room
    • Dining Room
    • Bedroom
    • Kitchen
    • Others
  • Textiles
    • Bed Linen
    • Bath Linen
    • Kitchen Linen
    • Upholstery
    • Other
  • Flooring
    • Ceramic & Stone Tiles
    • Wood & Laminates
    • Vinyl Flooring
    • Carpets & Rugs
    • Others
  • Wall Décor
    • Wall Stickers
    • Hanging
    • Frame Works
    • Metal Works
    • Shelves
    • Others
  • Lighting
    • Chandeliers
    • Lamps & Shades
    • Light Bulbs
    • Others
  • Others

Price Category

  • Mass
  • Premium

Distribution Channel

  • e-Commerce Websites
  • Company-owned Websites

Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Section 1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

Section 2. Assumptions

Section 3. Research Methodology

Section 4. Executive Summary

Section 5. Market Overview

    5.1. Introduction

    5.2. Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Opportunities

    5.3. Key Trends Analysis

        5.3.1. Demand Side Analysis

        5.3.2. Supply Side Analysis

    5.4. Regulations & Guidelines

    5.5. Key Market Indicators

        5.5.1. Overall Decor Industry Overview

    5.6. Porter’s Five Forces Analysis

    5.7. Industry SWOT Analysis

    5.8. Value Chain Analysis

    5.9. Global Online Home Decor Market Analysis and Forecast, 2018 - 2030

        5.9.1. Market Value Projections (US$ Bn)

        5.9.2. Market Volume Projections (Million Units)

Section 6. Global Online Home Decor Market Analysis and Forecast, By Product Type

    6.1. Overview

    6.2. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        6.2.1. Furniture

            6.2.1.1. Living Room

            6.2.1.2. Dining Room

            6.2.1.3. Bedroom

            6.2.1.4. Kitchen

            6.2.1.5. Others  

        6.2.2. Textiles

            6.2.2.1. Bed Linen

            6.2.2.2. Bath Linen

            6.2.2.3. Kitchen Linen

            6.2.2.4. Upholstery

            6.2.2.5. Others  

        6.2.3. Flooring

            6.2.3.1. Ceramic and Stone Tiles

            6.2.3.2. Wood & Laminate

            6.2.3.3. Vinyl Flooring

            6.2.3.4. Carpet & Rugs

            6.2.3.5. Others  

        6.2.4. Wall Décor

            6.2.4.1. Wall Stickers

            6.2.4.2. Hanging

            6.2.4.3. Frame Works

            6.2.4.4. Metal Works

            6.2.4.5. Shelves

            6.2.4.6. Others  

        6.2.5. Lighting

            6.2.5.1. Chandeliers

            6.2.5.2. Lamps & Shades

            6.2.5.3. Light Bulbs

            6.2.5.4. Others  

        6.2.6. Others

    6.3. Incremental Opportunity, By Product Type

Section 7. Global Online Home Decor Market Analysis and Forecast, By Price Category

    7.1. Overview

    7.2. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        7.2.1. Mass

        7.2.2. Premium

    7.3. Incremental Opportunity, By Price Category

Section 8. Global Online Home Decor Market Analysis and Forecast, By Distribution Channel

    8.1. Overview

    8.2. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        8.2.1. E-commerce Websites

        8.2.2. Company-owned Website

    8.3. Incremental Opportunity, By Distribution Channel

Section 9. Global Online Home Decor Market Analysis and Forecast, By Region

    9.1. Overview

    9.2. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Region, 2018 - 2030

        9.2.1. North America

        9.2.2. Europe

        9.2.3. Asia Pacific

        9.2.4. Middle East & Africa

        9.2.5. South America

    9.3. Incremental Opportunity, By Region

Section 10. North America Online Home Decor Market Analysis and Forecast

    10.1. Regional Snapshot

    10.2. Brand Analysis

    10.3. Consumer Buying Behavior

        10.3.1. Purchasing Power

        10.3.2. Product Preference

        10.3.3. Buying Channel Preference

    10.4. Macroeconomic Factors

    10.5. COVID-19 Impact Analysis

    10.6. Price Trend Analysis

        10.6.1. Weighted Average Price

    10.7. Key Trends Analysis

        10.7.1. Demand Side Analysis

        10.7.2. Supply Side Analysis

    10.8. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        10.8.1. Furniture

            10.8.1.1. Living Room

            10.8.1.2. Dining Room

            10.8.1.3. Bedroom

            10.8.1.4. Kitchen

            10.8.1.5. Others  

        10.8.2. Textiles

            10.8.2.1. Bed Linen

            10.8.2.2. Bath Linen

            10.8.2.3. Kitchen Linen

            10.8.2.4. Upholstery

            10.8.2.5. Others  

        10.8.3. Flooring

            10.8.3.1. Ceramic and Stone Tiles

            10.8.3.2. Wood & Laminate

            10.8.3.3. Vinyl Flooring

            10.8.3.4. Carpet & Rugs

            10.8.3.5. Others  

        10.8.4. Wall Décor

            10.8.4.1. Wall Stickers

            10.8.4.2. Hanging

            10.8.4.3. Frame Works

            10.8.4.4. Metal Works

            10.8.4.5. Shelves

            10.8.4.6. Others  

        10.8.5. Lighting

            10.8.5.1. Chandeliers

            10.8.5.2. Lamps & Shades

            10.8.5.3. Light Bulbs

            10.8.5.4. Others  

        10.8.6. Others

    10.9. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        10.9.1. Mass

        10.9.2. Premium

    10.10. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        10.10.1. E-commerce Websites

        10.10.2. Company-owned Website

    10.11. Online Home Decor Market Size (US$ Bn) (Million Units) Forecast, by Country & Sub-region , 2018 - 2030

        10.11.1. The U.S.

        10.11.2. Canada

        10.11.3. Rest of North America

    10.12. Incremental Opportunity Analysis

Section 11. Europe Online Home Decor Market Analysis and Forecast

    11.1. Regional Snapshot

    11.2. Brand Analysis

    11.3. Consumer Buying Behavior

        11.3.1. Purchasing Power

        11.3.2. Product Preference

        11.3.3. Buying Channel Preference

    11.4. Macroeconomic Factors

    11.5. COVID-19 Impact Analysis

    11.6. Price Trend Analysis

        11.6.1. Weighted Average Price

    11.7. Key Trends Analysis

        11.7.1. Demand Side Analysis

        11.7.2. Supply Side Analysis

    11.8. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        11.8.1. Furniture

            11.8.1.1. Living Room

            11.8.1.2. Dining Room

            11.8.1.3. Bedroom

            11.8.1.4. Kitchen

            11.8.1.5. Others  

        11.8.2. Textiles

            11.8.2.1. Bed Linen

            11.8.2.2. Bath Linen

            11.8.2.3. Kitchen Linen

            11.8.2.4. Upholstery

            11.8.2.5. Others  

        11.8.3. Flooring

            11.8.3.1. Ceramic and Stone Tiles

            11.8.3.2. Wood & Laminate

            11.8.3.3. Vinyl Flooring

            11.8.3.4. Carpet & Rugs

            11.8.3.5. Others  

        11.8.4. Wall Décor

            11.8.4.1. Wall Stickers

            11.8.4.2. Hanging

            11.8.4.3. Frame Works

            11.8.4.4. Metal Works

            11.8.4.5. Shelves

            11.8.4.6. Others  

        11.8.5. Lighting

            11.8.5.1. Chandeliers

            11.8.5.2. Lamps & Shades

            11.8.5.3. Light Bulbs

            11.8.5.4. Others  

        11.8.6. Others

    11.9. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        11.9.1. Mass

        11.9.2. Premium

    11.10. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        11.10.1. E-commerce Websites

        11.10.2. Company-owned Website

    11.11. Online Home Decor Market Size (US$ Bn) (Million Units) Forecast, by Country & Sub-region, 2018 - 2030

        11.11.1. U.K.

        11.11.2. Germany

        11.11.3. France

        11.11.4. Rest of Europe

    11.12. Incremental Opportunity Analysis

Section 12. Asia Pacific Online Home Decor Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Brand Analysis

    12.3. Consumer Buying Behavior

        12.3.1. Purchasing Power

        12.3.2. Product Preference

        12.3.3. Buying Channel Preference

    12.4. Macroeconomic Factors

    12.5. COVID-19 Impact Analysis

    12.6. Price Trend Analysis

        12.6.1. Weighted Average Price

    12.7. Key Trends Analysis

        12.7.1. Demand Side Analysis

        12.7.2. Supply Side Analysis

    12.8. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        12.8.1. Furniture

            12.8.1.1. Living Room

            12.8.1.2. Dining Room

            12.8.1.3. Bedroom

            12.8.1.4. Kitchen

            12.8.1.5. Others  

        12.8.2. Textiles

            12.8.2.1. Bed Linen

            12.8.2.2. Bath Linen

            12.8.2.3. Kitchen Linen

            12.8.2.4. Upholstery

            12.8.2.5. Others  

        12.8.3. Flooring

            12.8.3.1. Ceramic and Stone Tiles

            12.8.3.2. Wood & Laminate

            12.8.3.3. Vinyl Flooring

            12.8.3.4. Carpet & Rugs

            12.8.3.5. Others  

        12.8.4. Wall Décor

            12.8.4.1. Wall Stickers

            12.8.4.2. Hanging

            12.8.4.3. Frame Works

            12.8.4.4. Metal Works

            12.8.4.5. Shelves

            12.8.4.6. Others  

        12.8.5. Lighting

            12.8.5.1. Chandeliers

            12.8.5.2. Lamps & Shades

            12.8.5.3. Light Bulbs

            12.8.5.4. Others  

        12.8.6. Others

    12.9. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        12.9.1. Mass

        12.9.2. Premium

    12.10. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        12.10.1. E-commerce Websites

        12.10.2. Company-owned Website

    12.11. Online Home Decor Market Size (US$ Bn) (Million Units) Forecast, by Country & Sub-region, 2018 - 2030

        12.11.1. China

        12.11.2. India

        12.11.3. Japan

        12.11.4. Rest of Asia Pacific

    12.12. Incremental Opportunity Analysis

Section 13. Middle East & Africa Online Home Decor Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Brand Analysis

    13.3. Consumer Buying Behavior

        13.3.1. Purchasing Power

        13.3.2. Product Preference

        13.3.3. Buying Channel Preference

    13.4. Macroeconomic Factors

    13.5. COVID-19 Impact Analysis

    13.6. Price Trend Analysis

        13.6.1. Weighted Average Price

    13.7. Key Trends Analysis

        13.7.1. Demand Side Analysis

        13.7.2. Supply Side Analysis

    13.8. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        13.8.1. Furniture

            13.8.1.1. Living Room

            13.8.1.2. Dining Room

            13.8.1.3. Bedroom

            13.8.1.4. Kitchen

            13.8.1.5. Others  

        13.8.2. Textiles

            13.8.2.1. Bed Linen

            13.8.2.2. Bath Linen

            13.8.2.3. Kitchen Linen

            13.8.2.4. Upholstery

            13.8.2.5. Others  

        13.8.3. Flooring

            13.8.3.1. Ceramic and Stone Tiles

            13.8.3.2. Wood & Laminate

            13.8.3.3. Vinyl Flooring

            13.8.3.4. Carpet & Rugs

            13.8.3.5. Others  

        13.8.4. Wall Décor

            13.8.4.1. Wall Stickers

            13.8.4.2. Hanging

            13.8.4.3. Frame Works

            13.8.4.4. Metal Works

            13.8.4.5. Shelves

            13.8.4.6. Others  

        13.8.5. Lighting

            13.8.5.1. Chandeliers

            13.8.5.2. Lamps & Shades

            13.8.5.3. Light Bulbs

            13.8.5.4. Others  

        13.8.6. Others

    13.9. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        13.9.1. Mass

        13.9.2. Premium

    13.10. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        13.10.1. E-commerce Websites

        13.10.2. Company-owned Website

    13.11. Online Home Decor Market Size (US$ Bn) (Million Units) Forecast, by Country & Sub-region, 2018 - 2030

        13.11.1. GCC

        13.11.2. South Africa

        13.11.3. Rest of Middle East & Africa

    13.12. Incremental Opportunity Analysis

Section 14. South America Online Home Decor Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Brand Analysis

    14.3. Consumer Buying Behavior

        14.3.1. Purchasing Power

        14.3.2. Product Preference

        14.3.3. Buying Channel Preference

    14.4. Macroeconomic Factors

    14.5. COVID-19 Impact Analysis

    14.6. Price Trend Analysis

        14.6.1. Weighted Average Price

    14.7. Key Trends Analysis

        14.7.1. Demand Side Analysis

        14.7.2. Supply Side Analysis

    14.8. Online Home Decor Market Size (US$ Bn and Million Units ) Forecast, By Product Type, 2018 - 2030

        14.8.1. Furniture

            14.8.1.1. Living Room

            14.8.1.2. Dining Room

            14.8.1.3. Bedroom

            14.8.1.4. Kitchen

            14.8.1.5. Others  

        14.8.2. Textiles

            14.8.2.1. Bed Linen

            14.8.2.2. Bath Linen

            14.8.2.3. Kitchen Linen

            14.8.2.4. Upholstery

            14.8.2.5. Others  

        14.8.3. Flooring

            14.8.3.1. Ceramic and Stone Tiles

            14.8.3.2. Wood & Laminate

            14.8.3.3. Vinyl Flooring

            14.8.3.4. Carpet & Rugs

            14.8.3.5. Others  

        14.8.4. Wall Décor

            14.8.4.1. Wall Stickers

            14.8.4.2. Hanging

            14.8.4.3. Frame Works

            14.8.4.4. Metal Works

            14.8.4.5. Shelves

            14.8.4.6. Others  

        14.8.5. Lighting

            14.8.5.1. Chandeliers

            14.8.5.2. Lamps & Shades

            14.8.5.3. Light Bulbs

            14.8.5.4. Others  

        14.8.6. Others

    14.9. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Price Category, 2018 - 2030

        14.9.1. Mass

        14.9.2. Premium

    14.10. Online Home Decor Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2018 - 2030

        14.10.1. E-commerce Websites

        14.10.2. Company-owned Website

    14.11. Online Home Decor Market Size (US$ Bn) (Million Units) Forecast, by Country & Sub-region, 2018 - 2030

        14.11.1. Brazil

        14.11.2. Rest of South America

    14.12. Incremental Opportunity Analysis

Section 15. Competition Landscape

    15.1. Market Player – Competition Dashboard

    15.2. Market Share Analysis (%)

    15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview, Go-To-Market Strategy)

        15.3.1. IKEA

        15.3.2. The Home Depot, Inc.

        15.3.3. Kimball International

        15.3.4. Herman Miller, Inc.

        15.3.5. Ashley Home Stores, Ltd.

        15.3.6. Home24 SE

        15.3.7. Lowe’s Companies, Inc.

        15.3.8. Koninklijke Philips N.V.

        15.3.9. Springs Window Fashions

        15.3.10. pepperfry

Section 16. Key Takeaways

    16.1. Identification of Potential Market Spaces

        16.1.1. Type

        16.1.2. Price Category

        16.1.3. Geography

    16.2. Understanding the Buying Process of the Customers

        16.2.1. Preferred Type

        16.2.2. Preferred Mode of buying products

        16.2.3. Preferred Pricing

        16.2.4. Target Audience

    16.3. Prevailing Market Risks

        16.3.1. Price Sensitivity

        16.3.2. Competition

        16.3.3. Limited Quality Consciousness

List of Tables

Table 1: Global Online Home Decor Market, By Product Type (Million Units)

Table 2: Global Online Home Decor Market, By Product Type (US$ Bn)

Table 3: Global Online Home Decor Market, By Price Category (Million Units)

Table 4: Global Online Home Decor Market, By Price Category (US$ Bn)

Table 5: Global Online Home Decor Market, By Distribution Channel (Million Units)

Table 6: Global Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 7: Global Online Home Decor Market, By Region (Million Units)

Table 8: Global Online Home Decor Market, By Region (US$ Bn)

Table 9: North America Online Home Decor Market, By Product Type (Million Units)

Table 10: North America Online Home Decor Market, By Product Type (US$ Bn)

Table 11: North America Online Home Decor Market, By Price Category (Million Units)

Table 12: North America Online Home Decor Market, By Price Category (US$ Bn)

Table 13: North America Online Home Decor Market, By Distribution Channel (Million Units)

Table 14: North America Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 15: North America Online Home Decor Market, By Country (Million Units)

Table 16: North America Online Home Decor Market, By Country (US$ Bn)

Table 17: Europe Online Home Decor Market, By Product Type (Million Units)

Table 18: Europe Online Home Decor Market, By Product Type (US$ Bn)

Table 19: Europe Online Home Decor Market, By Price Category (Million Units)

Table 20: Europe Online Home Decor Market, By Price Category (US$ Bn)

Table 21: Europe Online Home Decor Market, By Distribution Channel (Million Units)

Table 22: Europe Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 23: Europe Online Home Decor Market, By Country (Million Units)

Table 24: Europe Online Home Decor Market, By Country (US$ Bn)

Table 25: Asia Pacific Online Home Decor Market, By Product Type (Million Units)

Table 26: Asia Pacific Online Home Decor Market, By Product Type (US$ Bn)

Table 27: Asia Pacific Online Home Decor Market, By Price Category (Million Units)

Table 28: Asia Pacific Online Home Decor Market, By Price Category (US$ Bn)

Table 29: Asia Pacific Online Home Decor Market, By Distribution Channel (Million Units)

Table 30: Asia Pacific Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 31: Asia Pacific Online Home Decor Market, By Country (Million Units)

Table 32: Asia Pacific Online Home Decor Market, By Country (US$ Bn)

Table 33: Middle East & Africa Online Home Decor Market, By Product Type (Million Units)

Table 34: Middle East & Africa Online Home Decor Market, By Product Type (US$ Bn)

Table 35: Middle East & Africa Online Home Decor Market, By Price Category (Million Units)

Table 36: Middle East & Africa Online Home Decor Market, By Price Category (US$ Bn)

Table 37: Middle East & Africa Online Home Decor Market, By Distribution Channel (Million Units)

Table 38: Middle East & Africa Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 39: Middle East & Africa Online Home Decor Market, By Country (Million Units)

Table 40: Middle East & Africa Online Home Decor Market, By Country (US$ Bn)

Table 41: South America Online Home Decor Market, By Product Type (Million Units)

Table 42: South America Online Home Decor Market, By Product Type (US$ Bn)

Table 43: South America Online Home Decor Market, By Price Category (Million Units)

Table 44: South America Online Home Decor Market, By Price Category (US$ Bn)

Table 45: South America Online Home Decor Market, By Distribution Channel (Million Units)

Table 46: South America Online Home Decor Market, By Distribution Channel (US$ Bn)

Table 47: South America Online Home Decor Market, By Country (Million Units)

Table 48: South America Online Home Decor Market, By Country (US$ Bn)

List of Figures

Figure 1: Global Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 2: Global Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 3: Global Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 4: Global Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 5: Global Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 6: Global Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 7: Global Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 8: Global Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 9: Global Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 10: Global Online Home Decor Market Projections by Region, Million Units, 2018-2030

Figure 11: Global Online Home Decor Market Projections by Region, US$ Bn, 2018-2030

Figure 12: Global Online Home Decor Market, Incremental Opportunity, by Region, US$ Bn

Figure 13: North America Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 14: North America Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 15: North America Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 16: North America Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 17: North America Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 18: North America Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 19: North America Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 20: North America Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 21: North America Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 22: North America Online Home Decor Market Projections by Country, Million Units, 2018-2030

Figure 23: North America Online Home Decor Market Projections by Country, US$ Bn, 2018-2030

Figure 24: North America Online Home Decor Market, Incremental Opportunity, by Country, US$ Bn

Figure 25: Europe Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 26: Europe Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 27: Europe Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 28: Europe Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 29: Europe Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 30: Europe Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 31: Europe Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 32: Europe Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 33: Europe Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 34: Europe Online Home Decor Market Projections by Country, Million Units, 2018-2030

Figure 35: Europe Online Home Decor Market Projections by Country, US$ Bn, 2018-2030

Figure 36: Europe Online Home Decor Market, Incremental Opportunity, by Country, US$ Bn

Figure 37: Asia Pacific Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 38: Asia Pacific Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 39: Asia Pacific Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 40: Asia Pacific Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 41: Asia Pacific Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 42: Asia Pacific Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 43: Asia Pacific Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 44: Asia Pacific Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 45: Asia Pacific Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 46: Asia Pacific Online Home Decor Market Projections by Country, Million Units, 2018-2030

Figure 47: Asia Pacific Online Home Decor Market Projections by Country, US$ Bn, 2018-2030

Figure 48: Asia Pacific Online Home Decor Market, Incremental Opportunity, by Country, US$ Bn

Figure 49: Middle East & Africa Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 50: Middle East & Africa Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 51: Middle East & Africa Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 52: Middle East & Africa Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 53: Middle East & Africa Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 54: Middle East & Africa Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 55: Middle East & Africa Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 56: Middle East & Africa Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 57: Middle East & Africa Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 58: Middle East & Africa Online Home Decor Market Projections by Country, Million Units, 2018-2030

Figure 59: Middle East & Africa Online Home Decor Market Projections by Country, US$ Bn, 2018-2030

Figure 60: Middle East & Africa Online Home Decor Market, Incremental Opportunity, by Country, US$ Bn

Figure 61: South America Online Home Decor Market Projections by Product Type, Million Units, 2018-2030

Figure 62: South America Online Home Decor Market Projections by Product Type, US$ Bn, 2018-2030

Figure 63: South America Online Home Decor Market, Incremental Opportunity, by Product Type, US$ Bn

Figure 64: South America Online Home Decor Market Projections by Price Category, Million Units, 2018-2030

Figure 65: South America Online Home Decor Market Projections by Price Category, US$ Bn, 2018-2030

Figure 66: South America Online Home Decor Market, Incremental Opportunity, by Price Category, US$ Bn

Figure 67: South America Online Home Decor Market Projections by Distribution Channel, Million Units, 2018-2030

Figure 68: South America Online Home Decor Market Projections by Distribution Channel, US$ Bn, 2018-2030

Figure 69: South America Online Home Decor Market, Incremental Opportunity, by Distribution Channel, US$ Bn

Figure 70: South America Online Home Decor Market Projections by Country, Million Units, 2018-2030

Figure 71: South America Online Home Decor Market Projections by Country, US$ Bn, 2018-2030

Figure 72: South America Online Home Decor Market, Incremental Opportunity, by Country, US$ Bn

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