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Deodorant sprays or perfumes are scented products that are used to mask body odor, especially in the underarm region. A roll-on fragrance is a type of deodorant that comes in the form of a stick or a small sphere like structure set at the opening of the bottle. The perfumed liquid in the bottle can be applied directly onto the skin through this opening through the rolling motion of this spherical structure. This design of the roll-on fragrance bottle prevents leakage of the perfumed liquid stored inside and ensures ease of use. These are also easier to carry around while traveling due to their size and anti-leakage features. They are also known as rollerball fragrances in the market. These fragrances are applied directly on the skin at the pulse points (nape of the neck, behind the ears, and wrists). Multiple fragrances can be used at once to produce a layered scent.

The roll-on fragrance market is anticipated to expand at a strong pace during the forecast period. Increased marketing efforts and consumer awareness about roll-on fragrances are expected to be key growth drivers in the global roll-on fragrance market. Leak-proof, less wastage, direct application, long-lasting packs, easy to carry, skin-friendly, and alcohol-free are some of the advantages associated with the usage of a roll-on fragrance.

Modern consumers are more aware about the range of products available in the market, and prefer to make informed choices. Consumer awareness is thus one of the driving factors of the market. The number of advantages that roll-on fragrance offers serves as a strong marketing point for manufacturers. This is leveraged to its maximum by the manufacturing companies. The fact that they are long-lasting ensures that the consumer does not have to make repeated purchases of a deodorant, thus saving money.

However, consumer adoption rates have not picked up as fast as expected due to traditional preferences of consumers which are still oriented toward the spray variant of deodorants. This would prove to be a pull-back factor for the global roll-on fragrance market. Nonetheless, this fact is likely to change once the marketing efforts start to bear fruit and consumers begin to make newer choices.

The young millennial consumer is the target market for any new or out-of-the-ordinary product, since adoption of a new product is higher in this segment. This group presents a huge opportunity for players in the global roll-on fragrance market. Portability and multi-packs can be used as marketing points to sell to this segment.

The global roll-on fragrance market can be segmented on the basis of price, fragrance type, raw material, distribution channel, end-user, and region. Roll-on fragrances are segmented into economy and premium on the basis of price. Fragrance type is the broad term given to the range of fragrances available. Roll-on fragrances can be classified into fresh, floral, warm and spicy, and woody and earthy based on fragrance type. Based on raw material, the global roll-on fragrance market is segmented into organic and synthetic. In terms of distribution channel, the market is segmented as online and offline. Based on end-user, the global roll-on fragrance market is segmented as men, women, and unisex. The roll-on fragrance market based on region is segmented as North America, Europe, Asia Pacific, Middle East & Africa, and South America.

YSL Beauté, Lancôme, Guccio Gucci S.p.A., The Donna Karan Company Store LLC, Clinique Laboratories LLC, Bobbi Brown Professional Cosmetics Inc., Giorgio Armani Beauty, Juicy Couture, TOM FORD., and Viktor&Rolf are the major manufacturers in the global roll-on fragrance market. Gender neutral fragrances, limited edition products, duty-free packs, miniature bottles, and promotional offers are the methods being used by manufacturers to attract the traditional consumer to try something new. Gucci has a limited edition pack of one of its rollerball fragrances.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Rollon Fragrance Market

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