Market Outlook

The protein blend is a premix of proteins derived from various sources such as milk, plants, microbial sources, etc. They are available in flavored forms as well as regular form. Protein blends are also applicable in various end-use industries such as clinical nutrition, fortified foods, and dietary supplements. Protein blends are invariantly used to boost the nutritional content of the processed products they are used in. The rise in health consciousness amongst consumers has amplified the demand for protein blends. But products with protein blends have been viewed by consumers as less palatable. Hence, key market players in the protein blend market have been launching a variety of flavors to attract consumers.

Rising food fortification has led to the increasing usage of protein blends

In developed regions, a robust rise in the incorporation of protein blends has been followed to support the demand from the health-conscious consumers, who are into following a rigid diet. Increasing incidence of obesity and heart risks has also fuelled the demand for healthy and protein-rich food which has favored the demand for protein blends. On the supply, manufacturing protein blends is particularly useful when the production stock from one protein source is short. For example, the fluctuating costs of milk have drastically affected the production and costs of milk proteins. In such cases, the milk proteins can be replaced with other protein derived from other sources for the manufacture of the protein blend. Some protein blends also procure proteins from sources such as insects, which creates considerable ease in the supply chain of protein blends.

The trend for replacing animal protein by vegan or vegetarian protein blends is also trending in the market currently. The rise in the demand for meat alternatives and increasing vegan population have protein blend to be an alternative resource for meat. The demand for alternatives coupled with the supply from manufacturers cultures a very good growth opportunity for the protein blend market.

Global Protein Blend: Market Segmentation

On the basis of source, the protein blend market is segmented into-

  • Whey
  • Milk
  • Plants
  • Microbial
  • Others

On the basis of flavor, the protein blend market is segmented into-

  • Chocolate
  • Vanilla
  • Nuts
  • Berries
  • Banana
  • Others

On the basis of end use, the protein blend market is segmented into-

  • Clinical Nutrition
  • Sports Nutrition
  • Infant Nutrition
  • Dietary Supplements
  • Fortified Foods
  • Animal Feed & Pet Food

The global protein blend market is progressing due to the rise in awareness for sports and fitness amongst the millennial. Some of the global key manufacturers and suppliers of protein blend are JW Nutritional, LLC, Nutricore Biosciences Private Limited, RFI Ingredients, Scitec Nutrition, Scitec International S.a.r.l., H.J. Baker & Bro., LLC, Rule One Proteins, Superblends Co. Pty Ltd and Osage Food Products. Most manufacturers operate in the whey and milk protein space. The protein blends obtained from sources such as insects and peas are still in the introductory phase and many are focusing on the research and development of protein blends from these resources.

Opportunities for Protein Blend Market Participants:

The sports industry offers a plethora of applications for the protein blend market. Many a time, the end use consumers find the packaging format very inconvenient and hence, innovation can be expected in this space. Few manufacturers offer protein blends in small packaging format. Hence, the accessibility of protein blends for B2C consumers is quite low. This aspect opens opportunities for the protein blend market in two areas- smaller and convenient packaging formats and widening of the distribution network for B2C consumers.

Also, consumer awareness about protein blends is low in some of the developing regions. Despite the high market potential, the growth of the protein blend market in these regions has been restricted. Hence, protein blend manufacturers have the opportunity to expand in these regions. This expansion is with regard to distribution as well as production, since raw material procurement for protein blends is also easy, allowing the growth of the protein blends market.

The protein blend market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the protein blend market, including but not limited to: regional markets, packaging, and distribution channel.

The study is a source of reliable data on:

  • protein blend market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa) 

The protein blend market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the protein blend market report projects the attractiveness of each major segment over the forecast period. 

Highlights of the protein blend market report: 

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the protein blend market
  • Recommendations to companies for strengthening their foothold in the protein blend market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

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