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Mouthfeel Enhancing Ingredients Market -Overview

Fat and sugar create the mouthfeel consumers crave, yet the growing demand for lower-fat, lower-sugar products means creative solutions are necessary. At times, this puts added pressure on formulators to create a synergy between mouthfeel and taste. When decreasing sugar or fat, hydrocolloids can help make up for loss of body and texture.

All hydrocolloids disperse in water to thicken applications and provide a sticky texture; they also can gel, emulsify, control the crystal growth of ice and sugar, and stabilize. By altering viscosity and the texture of foods, sensory properties are enhanced in many applications, including gravies, sauces, salad dressings and soups. Common hydrocolloids used as thickening agents include starch, modified starch, xanthan, carboxymethyl cellulose and several gums, such as guar gum and locust bean gum. When starches are combined with gums for superior functionality, non-genetically modified organism (GMO) gums are preferable for clean labels. Many clean label, non-GMO hydrocolloids are available, including guar gum, inulin, locust bean gum, xanthan gum and methylcellulose. Among these, inulin and xanthan gum are prevalent in natural products.

A whole range of mouthfeel enhancing ingredients is included in foods and beverages to offer consumers an authentic and better feel of the product. Consumer preferences vary from product to product for mouthfeel attributes such as softness, creaminess, crispiness and other textures. Among various application segments, beverage utilize the most mouthfeel enhancing ingredients. The mouthfeel enhancing ingredients market is more inclined towards natural-based ingredients, which are preferred by consumers as well.

Market Outlook

The word ‘mouthfeel’ refers to the perceived thickness of a product and mouthfeel enhancing ingredients are additive elements for edibles that help in defining the texture of the food or beverage. In general, mouthfeel enhancing ingredients are selected based on the physical properties of flavors and other features like suspension or dispersibility. The other properties of mouthfeel enhancing ingredients include particles size, water absorption, and viscosity.

A whole range of mouthfeel enhancing ingredients is included in foods and beverages to offer consumers an authentic and better feel of the product. Consumer preferences vary from product to product for mouthfeel attributes such as softness, creaminess, crispiness and other textures. Among various application segments, beverage utilize the most mouthfeel enhancing ingredients. The mouthfeel enhancing ingredients market is more inclined towards natural-based ingredients, which are preferred by consumers as well.

Reasons for Covering this Title

Mouthfeel enhancing ingredients available in the market vary from company to company regarding their function, use and source. The report encompasses deep-dive study on the mouthfeel enhancing ingredients market with detailed market dynamics of the supply and demand related to it. Emerging uses and technologies are analyzed, which will aid in identifying the market direction and support investment decisions in the mouthfeel enhancing ingredients market.

Global Mouthfeel Enhancing Ingredients: Market Segmentation

On the basis of the ingredient, the global mouthfeel enhancing ingredients market can be segmented as:

  • Hydrocolloids
  • Sweeteners
  • Cheese
  • Nut Ingredients
  • Fruit & Vegetable Ingredients
  • Grain Ingredients
  • Yeast Extract
  • Others

On the basis of the application, the global mouthfeel enhancing ingredients market can be segmented as:

  • Flavoring Agent
  • Aroma
  • Reduced Calorie
  • Others

On the basis of the end use product, the global mouthfeel enhancing ingredients market can be segmented as:

  • Food Processing
  • Beverages
    • Shakes and smoothies
    • Juice drinks
    • Energy and digestive drinks
  • Others

Mouthfeel enhancing ingredients are broadly categorized under flavor segment. Some of the key producers of flavors include Givaudan, Firmenich, IFF, Symrise, and Takasago, which held a combined 58% share of the overall flavors market in 2010, which moderately increased to 58.7% in 2016, representing the dominance of these companies in the flavor and fragrances market. Developments by key market players across the flavor market, which encompasses mouthfeel enhancing ingredients, contribute in shaping the mouthfeel enhancing ingredients market and its outlook.

Global Mouthfeel Enhancing Ingredients Market: Key Players

Some of the key players operating in the global mouthfeel enhancing ingredients market are Grande Custom Ingredients Group, Edlong Dairy Technologies, Givaudan, Cargill Inc., Ingredion, Caremoli Group, Ajinomoto, Ingrizo, Kerry Group, Agropur Ingredients, Fiberstar, Lycored, DuPont, Comax Flavors, Ciranda, BENEO ingredients, Corbion, Firmenich, Univar, Frutarom and others.

Opportunities for Market Participants

An uptrend is projected in the mouthfeel enhancing ingredients market. Manufacturers are focusing on various product features of mouthfeel enhancing ingredients to gain consumer. Companies are introducing newer products, which offer consumers a unique experience regarding mouthfeel. The demand for natural ingredients emerging among consumer groups has encouraged mouthfeel enhancing ingredient manufacturers to include natural ingredients in the production.

The segment on innovations in mouthfeel enhancing ingredients briefs about the emergent segments or stages driving higher traction in research and development. Analysis is done based on the patents published during the period 2007 – 2011. It also indicates which players are investing in R&D, process or product innovations, and emerging applications of mouthfeel enhancing ingredients globally.

Research and development and new product launches are the commonly adopted strategies by the major players in the mouthfeel enhancing ingredients market.

  • Research and Development: In 2015, Givaudan promoted its TasteSol­utions Mouthfeel program, which includes a unique sensory language (Sense It Mouthfeel) and technologies that optimize the taste profile and flavor perception of reduced-calorie sweet and dairy products
  • Product Launch: In 2016, Mitsubishi International Food Ingredients, Inc. launched a product Ajirex NH, a yeast extract, which is used as a natural ingredient for enhancing the mouthfeel of sugar-free beverages. The product is known to offer a creamy mouthfeel that has a nice filming effect on the tongue

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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