Melissa Essential Oil Market Outlook
The melissa essential oil market is expected to witness strong growth dynamics over the forecast period owing to increasing demand for household and toiletry products in both developed and developing regions, globally. The added benefit of usage of melissa essential oil as a nutraceutical ingredient is expected to increase revenue generation of melissa essential oil market over the forecast period. Melissa essential oil is predominantly used by aromatherapy practitioners as an anti-stress and sleep inducer, which is anticipated to gain a large amount of traction in urban population owing to its benefits of usage and well-established aromatherapy market. The melissa essential oil market is expected to be dominant in the North America region followed by Europe over the forecast period. Organic melissa essential oil is anticipated to be the most attractive segment in the global market.
Reasons for Covering Melissa Essential Oil Market Title:
Increasing penetration of household and toiletry products in countries such as India, China, the Middle East, Africa, Southeast Asia etc., is rapidly expanding the base for essential oil-based products including melissa essential oil. The rise of unique essential oil related products in the recent past has driven key players in the essential oil market to include melissa essential oil in their offerings. The inclusion of essential oils in various nutraceutical and cosmetics products is expected to drive manufacturers to include melissa essential oil in their final products as a key anti-stress ingredient.
Global Melissa Essential Oil Market: Segmentation:
On the basis of nature, the global Melissa Essential Oil market has been segmented as –
On the basis of application, the global Melissa Essential Oil market has been segmented as –
- Personal Care & Cosmetics
- Toiletries & Household Products
On the basis of sales channel (B2C), the global Melissa Essential Oil market has been segmented as –
- Store-Based Retailing
- Specialty Stores
- Drug Stores
- Convenience Stores
- Online Stores
Global Melissa Essential Oil Market: Key Players:
Some of the key players operating in the global Melissa Essential Oil market are Young Living Essential Oil, doTERRA International, Gurunanda, Mountain Rose Herbs, Pranarom, LLC, Floracopeia Inc., Edens Garden, Frontier Co-op, Miracle Botanicals, Taos Herb Company, etc.
Key Product Launches in Melissa Essential Oil Market
The key product launches that have been observed related to melissa essential oil are:
- In 2018, SoulTree launched its line of natural beauty products with locally sourced essential oil targeting rising natural cosmetics and personal care market in India. The company has tied up with organic farmers in the region to source essential oil for its products.
- In 2018, Pilgrim Collection Ltd. launched their line of essential oil related diffusers including melissa essential oil in sleep and relax aroma offers. The company designs and supplies modern wireless IoT devices and aroma collections, globally.
Opportunities for Market Participants in Melissa Essential Oil Market
North America is anticipated to dominate the global melissa essential oil market due to its mature aromatherapy market and greater demand for cosmetic and personal care products containing natural ingredients. The region is also expected to witness a rise in demand for melissa essential oil from the nutraceutical industry which has a strong presence all over the region. Europe is also expected to present lucrative market potential in terms of value generation for melissa essential oil market over the forecast period.
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