Labelling and Coding Machinery Market: An Overview

Over recent years, governing bodies are continually imposing regulations regarding the labelling of packaging materials to ensure the safe handling and security of the material. Therefore, the labelling and coding manufacturers are compelling the niche market to follow government regulations and avoid penalties. Such labelling and coding also help to ensure safe transportation and reduce the piracy threat of the product. The manufacturers are using the technological advancements such as barcodes, QR codes to track the products which are useful to know various properties of the product which includes directions of usage, condition of the product and its date of manufacturing & expiry. Such traceability is useful in food & beverage products, automotive products, and aerospace products which is why it is expected that the global labelling and coding machinery market to grow during the forecast period.

Labelling and Coding Machinery Market: Dynamics

The factors which drive the global labelling and coding machinery market are identity & security protection, tracking of product during transportation, recent developments in technological advancements which is useful in easy handling the product, increase in the automation industry and the growing need of packaging solutions. Other factors such as self-branding or self-promotion of the product, use of graphics, lamination to attract the consumers are also some other key driving forces which drive the global labelling and coding machinery market.

The factors which restrain the global labelling and coding machinery market are cost of machinery and cost of labelling as it depends on type of labelling, its size, amount of details required and specifications of the labelling. The manufacturers are expected to consider the labelling and coding as an additional cost since it majorly designed and implemented for the sake of consumers than that of seller.

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Labelling and Coding Machinery Market: Segmentation

The labelling and coding machinery market is segmented on the basis of type of end-use, technology, type of machinery and type of labellers

The labelling and coding machinery market is segmented on the basis of technology as

  • CIJ printing and coding
  • Laser coding and marking
  • Thermal inkjet
  • Thermal transfer overprinting

The labelling and coding machinery market is segmented on the basis of type of machinery as

  • Automatic
  • Semi-Automatic

The labelling and coding machinery market is segmented on the basis of type of labellers as

  • Self-adhesive or pressure sensitive labellers
  • Shrink sleeve labellers
  • Glue based labellers

The labelling and coding machinery market is segmented on the basis of type of end-use as

  • Manufacturing
    • Food and Beverages
    • Pharmaceuticals
    • Personal care and Cosmetics
    • Healthcare
  • Packaging
  • Transportation and Logistics
  • Retail
  • E-commerce
  • Chemicals
  • Automotive

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Labelling and Coding Machinery Market: Regional Outlook

North America and Europe especially Germany are the major contributors in the labelling and coding machinery market and it is expected to dominate the market during the forecast period. The Asia-Pacific region and particularly, China, Japan and India are expected to grow substantially as compared to other geographical regions due to increasing in customary regulations to ensure the protection & security of the product and reduce the piracy. The market in this region is anticipated to grow at higher CAGR than other regions during the forecast period.

Latin America and Middle-East & Africa regions are expected to grow at a moderate pace in the labelling and coding machinery market due to their emerging economies and growth in the industrial area in their specific regions.

Labelling and Coding Machinery Market: Key Players

Some of the key players operating in labelling and coding machinery market are Krones AG, ProMach, Inc., Sacmi Imola S.C., Salzgitter AG, Barry-Wehmiller Group, Inc., Tetra Laval International S.A., and I.M.A. Industria Macchine Automatiche S.p.A., Accutek Packaging Equipment Companies, Inc., Quadrel Labeling Systems, and Fuji Seal International, Inc. HERMA, KHS, Marchesini Group, Zebra, SATO, TSC, Brother, TEC, Epson, Printronix, Cab, Godex. Danaher Corporation, ATD Marking Systems, ID Technology, Inkjet Inc, Hitachi Ltd, Dover Corporation, Diagraph Group, Matthews International Corporation, Domino Printing Sciences plc, and Overprint Packaging Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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