Ionic Hairbrush Market - Introduction

A hairbrush is a stick brush with rigid or soft spokes, used to style and detangle hair. With evolving technology, hairbrushes are currently not limited to only combing. Research has shown up the fact that hair is charged with positive and negative ions. Negative ions are lost when hair is rubbed. An ionic hair brush emits negative ions in hair. It maintains the balance of positive and negative ions and makes hair shiny, smooth, and frizz free. A regular hairbrush has flexible bristles; but ionic hairbrushes have rigid bristles which heat up. An ionic hairbrush emits negative ions which helps seal the hair cuticle. It reduces hair drying time and washes out water molecules with each blowout. Premium ionic hairbrush comes with a temperature controller, LCD screen, and auto power shut off.

Ionic Hairbrush Market – Competitive Landscape

Conair Corporation

Conair is an American company established in 1959 by Leandro Rizzuto and Julian Rizzuto, with its headquarters in Stamford, Connecticut, United States. Conair Corporation deals in hair care, skin care, men’s grooming, personal health, and home solutions. Conair does not sell its products from its official site; Conair products are available on e-commerce websites.

Creative Professional Hair Tools

Creative Professional Hair Tools is an American company founded in 1990 by Jacob Guttman. The company provides a wide range of premium brushes, combs, styling products, hair tools, and hair accessories.

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Aboel Industrial Co. Ltd

Aboel is a Hong Kong registered company with its manufacturing plant in Shenzhen, China. The company offers a variety of products and deals in personal care, skin care, oral care, head care, LED therapy, and manicure and pedicure products.

Ionic Hairbrush Market – Dynamics

Social media marketing is an important tool to advertise products and services globally. Social media has an accountable impact on consumer goods, especially women centric goods. Hair becomes shiner, softer when cuticle is sealed. Cuticle can be sealed with the help Ionic hairbrush. Negative ions helps in reducing drying time and eliminates frizz.

People in developing regions with high levels of air pollution generally face problems of hair damage. Ionic hairbrushes are projected to have good demand in the coming years as it helps in damage control of the hair. This product is new and not every segment of the market is aware of it. Established manufacturers offer the product at a premium price and this can be a restraint to the growth of the market.

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Ionic Hairbrush Market – Segmentation

The ionic hairbrush market can be bifurcated on the basis of:

  • Type
  • Wattage
  • Distribution channel
  • Region

Ionic Hairbrush Market Segmentation – by Type

On the basis of type, the ionic hairbrush market can be fragmented into:

  • Paddle ionic hairbrush
  • Round ionic hairbrush

Ionic Hairbrush Market Segmentation – by Wattage

Based on wattage, the ionic hairbrush market can be segmented into:

  • High wattage for thick hair
  • Low wattage for thin hair

Ionic Hairbrush Market Segmentation – by Distribution Channel

In terms of distribution channel, the ionic hairbrush market can be split into:

  • Online
    • E-commerce websites
    • Company-owned websites
  • Offline
    • Specialty stores

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