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Global Hair Scalp Massager Market – Introduction

  • A hair scalp massager comes in many shapes and sizes (some are even electric), but most are portable and handheld. The hair scalp massager can exfoliate, loosen dirt and dandruff, and increase follicle circulation. The scalp massagers allow serums and hair products to work better. Using a hair scalp massager increases blood circulation and can also help reduce stress and tension and the process of using it stimulates the scalp. Additionally, the hair scalp massager exfoliates scalp skin and removes excess oil and dirt. It is best to use a hair scalp massager in the shower while applying shampoo on the hair with little pressure. This complements the existing hair care routine.

Hair Scalp Massager Helps Grow All Hair Types

  • The thick, soft silicone bristles are excellent for all hair types and scalps, including sensitive hair scalp. The hair scalp massager protects and nourishes all hair types - from oily, dry, to combination hair type. The massager relaxes the scalp and is better than using fingertips to massage the scalp. The budget friendly hair scalp massager deeply cleans the roots of all hair types and helps them grow better by allowing shampoo and conditioner to work better on hair without breaking the hair. Hair scalp massagers are easy to hold and satisfies the consumer by working on concerns such as dandruff.

Hair Scalp Massagers are Painless

  • Hair scalp massagers are lightweight, fitting perfectly into the palm and are painless to brush through hair. The scalp can be brushed easily and conveniently with soft bristles without damaging the hair and hurting the scalp. The bristles stimulate scalp circulation and helps in natural growth of hair. The scalp massager helps in soothing the head and provides a relaxing massage on the scalp, removing dead skin cells and boosting hair performance. Consumers re-use hair scalp massagers with every wash as no pain is caused to the skin, hair, and head.

North America to Dominate the Global Hair Scalp Massager Market

  • The global hair scalp massager market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America accounted for major share of the global hair scalp massager market in 2020. The market in North America and Europe is anticipated to grow at a rapid pace in countries such as the U.S., Canada, Mexico, Germany, and France due to increase in number of spas & salons, high demand among youth, and growing demand for deep hair cleaning and enhanced blood circulation provided by hair scalp massagers, which is projected to surge the sales of hair scalp massagers in the near future.  
  • The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period due to high net disposable income, urbanization, growing preference to visit beauty parlors, and people seeking to get relief from muscle pain in the head in countries such as China, India, Japan, and other countries in Southeast Asia.

Key Players Operating in the Global Hair Scalp Massager Market

Major players operating in the global hair scalp massager market are likely to face intense competition during the forecast period. Prominent companies such as Zyllion, Heeta Hair, Kerotin Hair Care, and Cotsoco are focusing on producing soft hair scalp massagers which do not cause pain and provide relief from headaches, etc. Also majority of companies are aiming to improve the product line by introducing hair scalp massagers meant for ergonomic use, and take out excessive dirt and oil from the scalp, especially from itchy scalp.

Key players operating in the global hair scalp massager market include:

  • Zyllion
  • Heeta Hair
  • Kerotin Hair Care
  • Cotsoco
  • Vitagoods
  • Breo
  • Vanity Planet
  • Panasonic Corporation

Global Hair Scalp Massager Market– Research Scope

Global Hair Scalp Massager Market, by Product Type

  • Portable
  • Handheld

Global Hair Scalp Massager Market, by Type

  • Electric
  • Non-electric

Global Hair Scalp Massager Market, by Price Range

  • Low
  • Medium
  • High

Global Hair Scalp Massager Market, by End-use

  • Residential
  • Commercial
    • Salons
    • Spa
    • Beauty Clinics

Global Hair Scalp Massager Market, by Distribution Channel

  • Online
    • Company-owned Website
    • E-commerce Websites
  • Offline
    • Specialty Stores
    • Hypermarket/Supermarket
    • Others (Independent Retail Stores, etc.)

Global Hair Scalp Massager Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Hair Scalp Massager Market