Green Gram Powder – Outlook
Green grams are annual regime crops, round and small in structure with a sweet taste and soft texture. It is native to India and also highly produced in India compared to the other parts of the world. The powdery version of this gram is known as green gram powder which has different uses mainly in the beauty industry.
Green Gram Powder is one of the oldest home remedies of the Indian subcontinent, especially in the southern part of the country. In recent times, green gram powder has seen some surge in demand as more and more people are getting informed about the beauty of it as the population is integrating with each other, resulting in an increase in the number of companies of this product. Its market is expected to grow because of its natural effects and no or least side effects in the coming future.
Green Gram Powder Market – Dynamics
Demand for organic products in the beauty industry will accelerate the consumption of green gram powder-based products. The sudden demand for skincare products has increased drastically and mainly because of the social media presence. A lot of natural products had made their way into the beauty industry and it is going to grow only in the coming times. Organic skincare products are in huge demand as these are natural with very low risks and side effects. Green gram powder has highly potent beauty ingredients packed with cell rejuvenating vitamins and enzymes which help to soothe dry skin and also lock the moisture. Owing to self-conscious youth and also increasing awareness towards green gram powder benefits, its demand is going grow highly in not Indian sub-continent but also around the globe.
Hair fall problem among young men can accelerate the demand for green gram powder-based hair products. In recent times, the average age of hair loss among men has significantly decreased. Green gram powder has essential fats, vitamins, and minerals which reduces hair breakage. So, one of the hair products can be made targeting young boys for preventing them from experiencing early age hair loss. Green gram powder specifically has strong vitamin C and antioxidants present in it, which can also reverse the hair-fall problem.
Opportunities for key players
Most of the companies working on it are basically from the southern part of India and it is readily available there. Nirapara, Organic Tattva, Zaika, ARASI are some of players in the market. The key companies are continuously trying to expand their market by offering their products on the online retail market. They continuously catering to the demand for organic green gram powder.
Green Gram Powder – Segmentation
Based on the end-use, green gram powder is just segmented as:
- Food Industry
- Cosmetic & Personal Care Industry
Based on the Distribution channel, the green gram powder is segmented as:
- Business to Business
- Business to Consumer
- Online Retail
- Convenience Stores
Based on Region, the green gram powder is segmented as:
- South Asia
- East Asia
Green Gram Powder – Key Players
There are a lot of companies in green gram powder manufacturing, most of them are regional or have a limited circle. But key Players like Nirmal Ayurvedic Products, Neo Products, Tata Sampann, Kayamantra, Samdan Products, Grace Pharma, Kalans Food India, Kerala Naturals, Foodherbs, Oziva, Green Tree Herbs, Printhstana Foods, Sri Tattva, Mirchimints, Iooms&weaves and others are expanding their presence on the map.
Green Gram Powder – Regional Presence
India is the biggest market of green gram powder when compared globally and it’s going to get only bigger in upcoming years. Green Gram Powder is a very old age home remedy in India and with the growing awareness among youths, it’s only going to get stronger. Even in India, green gram powder density is more in the southern part of the country compared to the northern part. Kerala, Tamil Nadu, Maharashtra are the states most responsible for the bulk of the manufacturing and consumption of green gram powder. The demand for green gram powder has got doubled in the last 3-4 years due to the increase in the urban population and also with the increasing awareness among the people of the northern part of India too.
Apart from India, Sri Lanka, Pakistan, Myanmar, Bangladesh, Kenya, Nigeria and some more parts of Africa also uses green gram powder and the demand is increasing at almost the same rate with that of India.In USA, Latin America and Some parts of Europe also, the demands is increasing mainly because of the presence of higher number of Indian subcontinental population.
Covid-19 Impact on Green Gram Powder Market
The physical presence of green gram powder in North India was already very little. Most of the purchase was and is still happens online. So, the market was not much affected for the manufacturers in this region and is more or less the same post-covid-19 scenario. Manufacturers market was little affected in south India during the early time of the covid-19 period as most of the people used to purchase in offline mode but was soon got rectified after one month as people started buying green gram powder online. Production of Green Gram Powder was also was not much harnessed as the demand for it was not too high and the stock was optimal. But during the latter stage of the covid-19 period, the sale increased but production didn’t. So like any other industry, the Green Gram Powder industry suffered heavily for almost half a year.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.