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Global Oat Butter Market: Market Outlook

Oat butter is obtained from the oil of the oat kernels which has a yellow-orange to a greenish soft solid color. Oats are a rich source of fiber, minerals, vitamins, and antioxidants including avenanthramides which are beneficial for human health. Oat butter contains saturated fatty acids which are commonly found in oat oil. The oat butter has a wide variety of applications in the cosmetic & personal care industry which is expected to propel the growth of the global oat butter market. Oat butter acts as a consistency agent in cosmetics and is used as an emulsion stabilizer in cosmetic & personal care products. With the functional properties and the wide variety of application, the manufacturers are offering different products which contain the oat butter. With the growing awareness regarding natural and sustainable cosmetic ingredients, consumers are inclining towards naturally derived cosmetic products. The increased application of oat butter in cosmetics & personal care is expected to escalate sales of the global oat butter market. The volatile prices of raw material and higher production cost is expected to hinder the growth of the global oat butter market.

Global Oat Butter Market: Market Dynamics

Increased Application of Oat Butter in Cosmetic & Personal Care to drive the Growth of the Market

Oat butter has a variety of applications in cosmetics & personal care owing to the functional properties and nutritional properties. The oat butter contains unsaturated fatty acids and another essential compound that are beneficial for the skin and hair. Oat butter help to nourish and repair both hair and skin. It is also used in baby skincare products as well as sensitive skincare products. The oat butter contains vitamin B which helps to penetrate the hair shaft allowing for more moisture retention and leaving skin soft & healthy. It is also used in body butter and lotions which are used as a body moisturizer. The increasing use of oat butter in cosmetic & personal care products is expected to propel the growth of the global oat butter market.

Millennial Adoption on Beauty Wellness Movement to bolster the Sales of the Market

Nowadays, consumers are taking preventive and eco-conscious approaches towards personal care, health, and lifestyle. The consumers are inclining towards the natural and organic cosmetics products which are beneficial for skin and hair and not having side effects. Consumers are increasingly adopting the beauty and wellness movement which significantly contributes to the growth of cosmetics & personal care products. With the increasing consumer demand for natural and organic cosmetic products, the manufacturer is offering different types of cosmetics & personal care products that are derived from plant sources. Thus, the adoption of the beauty wellness movement is expected to bolster the sales of the global oat butter market.

Global Oat Butter Market: Segmentation

Based on nature, the oat butter market has been segmented as 

  • Organic
  • Conventional

Based on application, the oat butter market has been segmented as 

  • Food Industry
  • Cosmetic & Personal Care
    • Skin Care
    • Hair Care
    • Color Cosmetics
    • Toiletries 

Based on region, the oat butter market has been segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Global Oat Butter Market: Key Players

Some of the key players operating in the global oat butter market are Oat Butter Brand, Naturochim, Vegan Rob's, Natural Butter Bar, Premier Specialties, Inc, Oat Butter Brand, Aroma Depot Inc., and others. Some of the prominent key players in the cosmetics & personal care industry are interested to invest in the oat butter market.

Global Oat Butter Market: Market Opportunities

The increasing awareness regarding plant-based butter and its benefits among the consumer is expected to create opportunities for existing and new market players to introduce new plant-based cosmetic & personal care products. The market player in the oat butter is investing in research and product development to introduce the new products with the consumer demand and ongoing trends. The growing trend of organic and clean label products is expected to create opportunities for the market players in the global oat butter market.

Global Oat Butter Market: Regional Outlook

The oat butter market in North America is expected to witness higher growth over the forecast period owing to the consumer are inclining towards plant-based ingredients and cosmetics products. Europe is expected to witness a significant growth rate over the forecast period owing to a higher presence of oat butter manufacturers and easy availability of the raw material in the region.

COVID-19 Impact on Global Oat Butter Market

The spread of COVID-19 has adversely affected the businesses and manufacturing sector around the globe. The manufacturers are observing a slow production rate owing to a shortage of labor and raw materials. Owing to the pandemic situation the government asks people to stay home to stop the spread of the pandemic in the region. The government imposes trade restrictions to stop the spread of the pandemic, the restriction of the trade directly impacts the supply chain of the product. With the pandemic situations, the global oat butter market is expected to witness moderate impact in the upcoming term of the year.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Global Oat Butter Market