Cryosurgery External Application Market: Overview

Cryosurgery, also known as cryotherapy, is a medical procedure which uses extreme cold produced by liquid nitrogen (or other gases) to destroy abnormal tissues. Cotton tip applicators and spray devices are used to destroy external tumors, while cryoprobes are widely used to destroy internal tissues. The guidance of MRI or other imaging device is essential to monitor the condition of the tissues. After cryosurgery, the treated tissue thaws, is either absorbed by the body (for internal tumors) or forms scab (for external tumors). 

A cryosurgery unit is made of gas cylinder which is connected with a trigger part. The cylinder consists of cryogen gas such as liquid nitrogen, nitrous oxide, or other gases. The cryogen gas is triggered to the specified tissue of interest through spray hose or probe. Depending on the type of tumor, medical practitioners use several types of accessories (spray hose or probe) and consumables. 

Cryosurgery External Application Market: Key Trends

The global cryosurgery external application market is driven by increase in incidence of actinic keratosis, warts, Bowen’s disease, and other benign skin lesions, rise in awareness about skin cancer, and diagnosis & treatment rates. However, stringent regulatory guidelines and product recalls are projected to hamper the growth of the global market. Nevertheless, increase in research and development expenditure, strategic alliances among key players, and technological advancements are anticipated to propel the global cryosurgery external application market during the forecast period. 

Cryosurgery External Application Market: Segmentation

The global cryosurgery external application market can be segmented based on device, portability, cryosurgery procedure, cryogen, indication, and end-user. In terms of device, the market can be classified into external cotton applicators, cryosprays/cryoguns, and cryoprobes/cryopens. Based on portability, the global cryosurgery external application market can be categorized into console, hand held, and others. In terms of cryosurgery procedure, the market can be divided into dipstick method, cryoprobe, open spray technique, and others. Based on cryogen, the global cryosurgery external application market can be classified into liquid nitrogen, nitrous oxide, carbon dioxide, and others. In terms of indication, the market can be categorized into actinic keratosis, warts, Bowen’s diseases, seborrheic keratosis, and others. Based on end-user, the global cryosurgery external application market can be divided into hospitals, independent clinics & physician offices, home care settings, and others. 

Cryosurgery External Application Market: Regional Analysis

Geographically, the global cryosurgery external application market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held the largest market share in 2018, due to preference for cryosurgery for benign skin lesions, availability of medical reimbursement, and presence of key companies. Europe accounted for the second largest market share in 2018, owing to high diagnosis and treatment rates of benign skin lesions, presence of key companies, and high awareness about skin cancer. Asia Pacific also captured significant market share in 2018, due to high prevalence of benign skin lesions in Australia and New Zealand, technological advancements, and developing health care infrastructure. Less awareness about benign skin lesions and inadequate health care infrastructure are likely to hamper the growth of the cryosurgery external application market in Latin America and the Middle East in the near future. 

Cryosurgery External Application Market: Competitive Landscape

Key companies in the global cryosurgery external application market are OraSure Technologies, Inc., Brymill Cryogenic Systems, CryoSurgery, Inc., Symmetry Surgical, CryoConcepts, Metrum Cryoflex Sp. z o.o Sp., Cortex Technology, Schuco, Zone Medical Pty Ltd., and Special Medical Technology, among others. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cryosurgery External Application Market

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