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Cereal Coatings Market Outlook

Cereal coatings is a layer of a substance that is coated onto the surface of the cereal or cereal flake. The application of the coating on the cereal enhances the flavour and the appearance of the end product, which is mostly the ready-to-eat breakfast cereal products. The cereal coatings are available in the liquid as well as powder form, in the market consisting of the sweet, savory, fruit-flavored, and chocolate types. The coating of the cereal not only results in the flavour enhancement, but also results in the extension of the shelf-life of the end product. In the global market of the cereal coatings, the new trend of reduced sugar content is settling, due to the rising health and wellness trend. The market of cereal coatings is expected to proliferate, considering the increased consumption of the breakfast cereal.

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Penetration of Big Brands in the Emerging Market is Likely to Have Catalyzing Effect on the Global Market of Cereal Coatings

Cereal coatings market demand is mostly driven by the increasing consumption of the ready-to-eat cereals as a breakfast menu in the developed and developing nations. Busy and sedentary lifestyle in the developed nations and similar adoption of lifestyle in the developing nations are together resulting in the higher consumption of ready-to-eat food products. Breakfast cereals are usually fortified with the nutritious ingredients and are claimed to fulfill the RDA. The attractive promotion and marketing done by the manufacturers of the cereal products is resulting in the increase in the consumer groups. Furthermore, various new product launches in the breakfast cereal are targeted towards the kids, with the required nutritional elements that also results in the increase in the demand for the breakfast cereals. Henceforth, the cereal coatings market is significantly driven by the increase in the breakfast cereal consumption in the global market.

Due to the improvements in the GDP and economic situation in most of the developing nations, increasing urbanization and industrialization are resulting in the developments in the manufacturing sector. The manufacturing sector developments in the developing nations is resulting in the easy availability of the consumer products such as breakfast cereals. Additionally, the social media platform usage is increasing the awareness about the availability of such excellent and various products in the market. The improvements in GDP and economy are also resulting in the enhancements in the purchasing power of the consumer. Due to which, many big and global brands are entering and expanding their business in the emerging markets such as, India, China, Japan, South Korea, Turkey, Brazil, Indonesia, etc. The increase in the market penetration by the big brands is eventually leading to the increase in the market demand for the cereal coatings in the global market.

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Cereal Coatings Market Segmentation

The cereal coatings market can be segmented on the basis of form, type, and sales channel.

On the basis of form, the cereal coatings market can be segmented as:

  • Liquid
  • Powder

On the basis of type, the Cereal Coatings market can be segmented as:

  • Sweet Coating
  • Savory Coating
  • Chocolate Coating
  • Fruit-flavored Coating

On the basis of sales channel, the Cereal Coatings market can be segmented as:

  • Indirect/ B2B Sales Channel
  • Direct/ B2C Sales Channel
    • Online Retail
    • Specialty Stores
    • Wholesalers
    • Other Retail Formats

Cereal Coatings Market: Regional Analysis

Cereal coatings market is dominated by the North America and European countries on the basis of consumption. The high consumption of the breakfast ‘ready-to-eat’ cereal in the countries from these regions and strong market presence of the leading companies in these regions are likely to account for the higher market share in the global cereal coatings. Whereas, the increasing product awareness, increasing penetration of the leading market players in the Asian, Latin America and MEA region are anticipated to result in the highest CAGR in the global cereal coatings market over the forecast period. The increase in the consumer spending and enhancements in the retailing structure of these regions are creating promising market opportunity for the cereal coating. The significant increase in the middle-class population and increase in the middle-class income are producing substantial market growth opportunities in the developing region.

Cereal Coatings Market: Key Participants

Some of the market participants in the cereal coatings market are:

  • General Mills
  • Archer Daniels Midland Company
  • BENEO GmbH
  • Slivery Tweed Cereal Innovators
  • Kerry Group
  • Tate & Lyle Plc.
  • Döhler

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cereal Coatings Market

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