Breader mix generally refer to the thermally processed dough-based dry bread crumbs or flour-based blends. Breader mix mainly contain chemical leavening agents or seasonings and is used as coatings to baked or fried food products to achieve certain flavors, and mouthfeel. The global breader mixes market is primarily driven by the rising demand for processed meat products and ready-to-cook meals among the consumers. The consumption of seafood as well as processed meat products is increasing with a significant pace all across the world that is positively influencing the overall growth of breader mix market during the upcoming years. Apart from that, swift in the adoption of fast food trend coupled with an increasing number of the fast-food outlets along with quick service restaurant are the key factors that are fueling the growth of breader mixes market.
Accelerating Consumption of Snacks Among Millennial Fuels the Demand of Breader Mix
The breader mix-based products have become popular among millennial in past few years, this is due to the rising demand for processed food products such as meat-based snacks or vegetarian snacks. The breader mix is mainly used for deep-fried products as a coating material to improve the texture. The busy lifestyle along with rising snacking trend and increasing demand for ready-to-cook products are the key factors that are driving the growth of the breader mix market. The breader mix also works as preservatives to frozen food products and the breader mix coating also increases the yield of final end-product.
The increasing buying power and changing lifestyle of the consumers have boosted the demand for breader mix market. North America is the key region for the global breader mix market as this region has increasing fast-food centres along with the growing acceptance for convenience food products among the customers. Apart from that, the inclination of the millennials towards ready-to-eat (RTE) food products driving the market for breader mix.
Global Breader Mix: Market Segmentation
Based on nature, the global Breader Mix market has been segmented as-
Based on product type, the global Breader Mix market can be segmented as-
Based on batter type, the global Breader Mix market can be segmented as-
Based on application, the global Breader Mix market can be segmented as-
Global Breader Mix Market: Key Players
The key manufacturers operating in the global breader mix market include Solina Group., Ajinomoto Co., Inc., Archer-Daniels-Midland Company, Cargill Inc, McCormick & Company, Inc, Coalescence LLC, Bowman Ingredients, Ingredion Incorporated, Dutch Protein & Services B.V., Kerry Group PLC, Idan Foods., and Newly Weds Food, Inc. among other players. The global manufactures of breader mix are strategizing on new product launches along with starting-joint ventures with regional players and also acquiring small scale producers for their business expansion.
Opportunities for Market Participants
Technological innovations and innovative product launches are the key aspects that are creating growth opportunities for the global breader premixes market. The consumers across the globe have become aware regarding the consumption of conventional breader mix-based products as it contains a high amount of synthetic chemicals and these chemicals causes various food-borne disease and allergies. These factors are forcing the breader mix manufacturers to think in a different way to launch several free-from breader mixes or snacks coating products to attract more consumer base and to generate more revenues.
For instance, in 2018, the U.S. based company Newly Weds Food, Inc., started a new manufacturing plant in Europe. This manufacturing unit of the company is mainly dedicated to manufacturing gluten-free breader mix.
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