Body Mask – Introduction
- Body masks are an emerging trend in the beauty industry. Today, masks are available for the face, hands, and feet, besides other parts of the body.
- Rising beauty concerns among the masses has encouraged beauty and skincare product manufacturers to diversify their skin care masks, targeting specific parts of the human body
- In recent years the commercialization of body masks has become significantly prominent. These masks aim to cater to skin concerns that were hitherto unaddressed, thus gaining the attention of the masses.
Ease of buying products through multiple sales channels driving the demand for body masks in the global market
- Fast and low cost delivery coupled with ease of access to body mask products that were earlier presumed to be a luxury has changed the trend in the beauty & skincare industry.
- Accessibility has become a key priority of sellers these days, attributed to the shifting buying trend of shoppers. It was found that nearly 81% of beauty shoppers referred to digital platforms during their buying process, with majority stating ease as a key driving factor.
Disruption in supply chain and transportation likely to hinder the growth of the body mask market
- Disruption in current trade businesses owing to the global pandemic is anticipated to have a significant cost impact on businesses worldwide. Stagnation in supply of raw materials and hindrance in production is likely to have an adverse impact on the body mask market.
- The impact of the situation on the body mask market is anticipated to remain high compared to other skin care products, as most people may not consider body masks as an essential product in relation to the need for other skin care commodities
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Rising Demand for Environment Friendly Body Masks: Key Demand Side Trend
- Rising preference for brands that are environment friendly is a growing global trend. Research has shown that consumers are more likely to buy skincare products online if they knew the company cared about the environment.
- In addition, constant developments and innovations in the organic beauty products industry has encouraged several body mask brands to opt for marketing strategies emphasizing on the organic characteristics of their products
Asia Pacific to Hold Leading Share of the Global Body Mask Market
- In terms of geography, the global body mask market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the body mask market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The body mask market in South America is segmented into Brazil and Rest of South America.
- Asia Pacific dominated the global body mask market in 2018, attributed to higher adoption rate of body masks in the region. Growth in population and increasing disposable income drives the body mask market in Asia Pacific, particularly in China, Korea, and India.
- The body mask market in Asia Pacific is projected to expand at a rapid pace, followed by Europe and North America during the forecast period
Key Players Operating in the Body Mask Market
The global body mask market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global body mask market are:
- Casmara Cosmetics SA
- Crown Laboratories Inc.
- HATCH Collection LLC
- Johnson & Johnson
- Lush Retail
- NATURA & CO.
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Global Body Mask Market: Research Scope
Global Body Mask Market, by Product Type
- Full Body Mask
- Selective Body Mask
- Facial Mask
- Eye Mask
- Lip Mask
- Hand Mask
- Leg/Feet Mask
- Butt Mask
- Others (Neck, Navel, etc.)
Global Body Mask Market, by Form
- Cream Mask
- Mud/Clay Mask
- Sheet Mask
- Peel-off Mask
- Others (thermal, gel, etc.)
Global Body Mask Market, by Ingredient
Global Body Mask Market, by Category
Global Body Mask Market, by Distribution Channel
- E-commerce Websites
- Company Owned Websites
- Departmental Store
Global Body Mask Market, by Region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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