Body Mask – Introduction

  • Body masks are an emerging trend in the beauty industry. Today, masks are available for the face, hands, and feet, besides other parts of the body.
  • Rising beauty concerns among the masses has encouraged beauty and skincare product manufacturers to diversify their skin care masks, targeting specific parts of the human body
  • In recent years the commercialization of body masks has become significantly prominent. These masks aim to cater to skin concerns that were hitherto unaddressed, thus gaining the attention of the masses.

Ease of buying products through multiple sales channels driving the demand for body masks in the global market

  • Fast and low cost delivery coupled with ease of access to body mask products that were earlier presumed to be a luxury has changed the trend in the beauty & skincare industry.
  • Accessibility has become a key priority of sellers these days, attributed to the shifting buying trend of shoppers. It was found that nearly 81% of beauty shoppers referred to digital platforms during their buying process, with majority stating ease as a key driving factor.

Disruption in supply chain and transportation likely to hinder the growth of the body mask market

  • Disruption in current trade businesses owing to the global pandemic is anticipated to have a significant cost impact on businesses worldwide. Stagnation in supply of raw materials and hindrance in production is likely to have an adverse impact on the body mask market.
  • The impact of the situation on the body mask market is anticipated to remain high compared to other skin care products, as most people may not consider body masks as an essential product in relation to the need for other skin care commodities

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Rising Demand for Environment Friendly Body Masks: Key Demand Side Trend

  • Rising preference for brands that are environment friendly is a growing global trend. Research has shown that consumers are more likely to buy skincare products online if they knew the company cared about the environment.
  • In addition, constant developments and innovations in the organic beauty products industry has encouraged several body mask brands to opt for marketing strategies emphasizing on the organic characteristics of their products

Asia Pacific to Hold Leading Share of the Global Body Mask Market

  • In terms of geography, the global body mask market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the body mask market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The body mask market in South America is segmented into Brazil and Rest of South America.
  • Asia Pacific dominated the global body mask market in 2018, attributed to higher adoption rate of body masks in the region. Growth in population and increasing disposable income drives the body mask market in Asia Pacific, particularly in China, Korea, and India.
  • The body mask market in Asia Pacific is projected to expand at a rapid pace, followed by Europe and North America during the forecast period

Key Players Operating in the Body Mask Market

The global body mask market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global body mask market are:

  • Casmara Cosmetics SA
  • Crown Laboratories Inc.
  • HATCH Collection LLC
  • Johnson & Johnson
  • Services
  • KARUNA
  • KOCOSTAR.COM
  • Lush Retail
  • NATURA & CO.

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Global Body Mask Market: Research Scope

Global Body Mask Market, by Product Type

  • Full Body Mask
  • Selective Body Mask
    • Facial Mask
    • Eye Mask
    • Lip Mask
    • Hand Mask
    • Leg/Feet Mask
    • Butt Mask
    • Others (Neck, Navel, etc.)

Global Body Mask Market, by Form

  • Cream Mask
  • Mud/Clay Mask
  • Sheet Mask
  • Peel-off Mask
  • Others (thermal, gel, etc.)

Global Body Mask Market, by Ingredient

  • Organic/Natural
  • Synthetic

Global Body Mask Market, by Category

  • Premium
  • Mass

Global Body Mask Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Departmental Store
    • Others

Global Body Mask Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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